Sr. Director, Broadband Performance Marketing

T-Mobile is in pursuit of exceptional talent to join our executive team. We’re committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success.

As the Sr. Director, Broadband Performance Marketing, you will lead data-driven acquisition strategy and digital acquisition performance for T-Mobile’s broadband portfolio, including Fiber and Home Internet (HSI). You will define and evolve integrated performance marketing strategies across paid, owned, and earned channels to deliver commercial growth and brand objectives, embedding measurement and optimization from the start. This role partners closely with Commercial Marketing, Brand, Media, Media Analytics, Business Intelligence, and MarTech to orchestrate cross-channel programs, improve customer experience, and accelerate test-and-learn capabilities. You will identify data and execution gaps, align leadership on priorities and tradeoffs, and ensure teams and agency partners deliver on time and on budget. This is a high-impact leadership role for a marketer who thrives in fast-evolving environments and translates insight into performance-driving action while scaling new capabilities for the organization.

Job Responsibilities:

• Serve as the senior leader and escalation point for performance marketing, providing executive-level visibility into performance, forecasts, risks, and opportunities.

• Own performance marketing strategy and outcomes for broadband, with accountability for acquisition growth, efficiency, and ROI across all channels.
• Define and scale integrated, cross-channel strategies that unify media, CRM, web, and offline channels into a cohesive, high-performing acquisition engine.
• Establish best-in-class measurement frameworks, including attribution, incrementality testing, and full-funnel performance visibility; drive adoption of standardized KPIs and reporting.
• Lead investment strategy and optimization, guiding budget allocation, channel mix, and tradeoffs to maximize growth and efficiency at scale.
• Build and institutionalize a culture of experimentation, setting enterprise learning agendas, test-and-learn roadmaps, and continuous optimization practices.
• Identify and close capability gaps across data, technology, process, and talent; champion advancements in AI, automation, and MarTech to accelerate performance.
• Develop and mentor high-performing teams, fostering analytical rigor, strategic thinking, and a performance-first mindset across the organization.

Education:

• Bachelor's Degree (Required)

• Master's/Advanced Degree (Preferred)

Work Experience:

• 10-15 years Marketing experience in authoring and executing national integrated direct marketing plans with recognized B2C brands.
• 5-10+ years of experience delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution.

Knowledge, Skills and Abilities:

• Digital Marketing: Must have a solid understanding of digital marketing and experience including CRM, web/ecommerce, media, social, etc. (Required)
• Direct Marketing : Must have experience in data driven marketing techniques and traditional database marketing is critical. Adobe Analytics and media platform experience a strong plus. (Required)
• Consumer Insights: Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Preferred)
• Cross Functional Relationships: Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. Ensuring all stakeholders are aligned and delivering on clearly-defined strategy. (Required)

• At least 18 years of age
• Legally authorized to work in the United States
Travel:
Travel Required (Yes/No):Yes
DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No
 

Base Pay Range: $222,400 - $300,800

Corporate Bonus Target: 35%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as qualifications and experience, so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.