The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and veterinary care. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of four consumer-facing businesses: Aspen Dental, Aspen Dental Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet veterinary. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
As a reflection of our continued growth, we have an exciting opportunity to join our Marketing team as Senior Director, Brand Marketing. This is a critical role in the organization driving brand marketing strategy for this brand.
Job Overview:
We are seeking a highly experienced and strategic Senior Director, Brand Marketing to lead the development and execution of integrated brand marketing campaigns. The Brand Marketing Director will be responsible for defining and driving the overall brand strategy, ensuring consistent positioning and messaging across all channels. This role requires a strong background in campaign development, creative strategy, and data-driven decision-making to elevate brand awareness, drive customer engagement, and increase market share.
Key Responsibilities:
· Develop and lead the overall brand strategy to strengthen market positioning and ensure consistent brand messaging across all touchpoints.
· Oversee the planning, development, and execution of multi-channel marketing campaigns (digital, social media, print, events, and influencer partnerships).
· Define and maintain the brand’s voice, tone, and visual identity to ensure consistency in all communications.
· Collaborate with internal teams (creative, product, sales, and customer experience) to align brand strategy with business goals.
· Conduct market research and analyze customer insights to identify opportunities for growth and differentiation.
· Manage and mentor a team of brand marketing professionals, fostering a high-performance and collaborative culture.
· Develop compelling and creative brand narratives that resonate with target audiences and drive emotional connection.
· Lead the creation of content strategies to support product launches, brand initiatives, and customer engagement.
· Monitor and report on campaign performance using key performance indicators (KPIs) such as brand awareness, engagement, and conversion rates.
· Manage the brand marketing budget to maximize ROI and ensure cost-effective execution of campaigns.
· Partner cross functionally to design and manage promotional strategies
· Stay informed on industry trends, competitor activities, and market dynamics to adjust strategies as needed.
Qualifications:
· Bachelor’s degree in Marketing, Business, Communications, or a related field.
· 10+ years of experience in brand marketing, with a proven track record of developing and executing successful campaigns.
· Strong understanding of consumer behavior, market segmentation, and competitive positioning.
· Expertise in managing multi-channel campaigns, including digital, social media, traditional media, and experiential marketing.
· Excellent leadership and team management skills with the ability to inspire and motivate cross-functional teams.
· Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
· Experience working with creative teams to develop impactful brand messaging and content.
Preferred Skills:
· Experience in healthcare, dental, or medical devices is a plus.
· Background in rapid asset development across digital channels
· Strong storytelling and creative strategy skills.
· Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
· Experience in managing agency relationships and creative partners.
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- Salary: Annual pay range: $190K - 225K plus bonus/incentives
- A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 10+ years of experience in brand marketing
- Proven track record of developing and executing successful campaigns
- Strong understanding of consumer behavior, market segmentation, and competitive positioning
- Expertise managing multi-channel campaigns across digital, social media, traditional media, and experiential marketing
- Excellent leadership and team management skills
- Strong analytical skills and ability to interpret data and adjust strategies
- Experience working with creative teams to develop brand messaging and content
- Experience in healthcare, dental, or medical devices
- Experience with rapid asset development across digital channels
- Strong storytelling and creative strategy skills
- Experience managing agency relationships and creative partners
TAG - The Aspen Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TAG - The Aspen Group and has not been reviewed or approved by TAG - The Aspen Group.
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Healthcare Strength — Multiple medical plan choices with defined costs, HSA support, and accessible plan documents indicate a robust health offering. Distinctive features like GLP‑1 coverage on the HSA plan and clear SBCs add clarity for election decisions.
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Retirement Support — A clearly outlined 401(k) program features an immediately vested employer match with explicit eligibility timing. Consistent references to the plan and enrollment resources across brand sites underscore ease of access.
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Affordable Benefits — Dental-care discounts through the Aspen Dental network—free preventive services and reduced rates for procedures—help lower out‑of‑pocket costs. Additional perks like brand discounts and pet insurance can further stretch total value for some roles.
TAG - The Aspen Group Insights
What We Do
When we helped launch Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we support more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning. We came together to launch TAG – The Aspen Group, officially expanding beyond dental and embracing a new vision. By bringing together Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family of brands, we set out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. With that mission in mind, TAG now supports over 5,300 clinicians across more than 1,400 locations. While our vision is now broader, how we achieve it remains the same. The best care starts with the provider - and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams, and the rest will follow. United as one group, we’re not just breaking down barriers; today, we’re breaking through. We’re challenging the status quo. Together, we can prove healthcare can be better for both providers and patients. Together, we can bring better healthcare to more people.
Why Work With Us
TAG - The Aspen Group employs and/or supports over 25,000 healthcare professionals and team members at more than 1,400 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Every day we wake up to empower providers to do what they do best: focus on the patient.
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