Sr. Director, Brand Marketing

ABOUT THE NEW YORK RED BULLS

The New York Red Bulls are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

POSITION SUMMARY

The Sr. Director, Brand Marketing leads the development and execution of Brand and Marketing strategy for Red Bull New York and Sports Illustrated Stadium. Reporting to the Chief Marketing Officer, this leader translates consumer insights, club priorities, and commercial objectives into clear plans that build relevance, grow fandom, and drive attendance.

This role owns brand positioning, annual Marketing planning, and the expression of the brands across campaigns, content, stadium environments and merchandise. They lead the brand, creative, and social functions, establishing priorities and stewarding the club forward as a destination for sports, entertainment, and live experiences ensuring consistent expression across venue marketing, digital channels, signage and physical environments.

A key member of the marketing leadership team, this individual partners closely with the CMO to advance strategic priorities, lead cross-functional initiatives, and bring structure and momentum to complex projects. They combine strong brand judgment and creative taste with disciplined planning, decisive leadership, and consistent follow-through.

BRAND STRATEGY & EXPRESSION 

Steward both the Red Bull New York and Sports Illustrated Stadium brands ensuring consistency, distinctiveness, and emotional resonance across all channels.

Translate club values and business objectives into breakthrough creative campaigns that build fan affinity, spark conversation, and drive results.

Serve as a core leader within the integrated MARCOMM team, aligning messaging and execution across departments and initiatives.

Lead brand strategy development, positioning, and annual planning to drive long-term growth and market differentiation.

Translate insights and data into compelling brand narratives, go-to-market strategies, and executive-ready presentations.

Develop integrated programs that connect the club and Sports Illustrated Stadium with Red Bull’s broader ecosystem of athletes, creators, sports, music, and culture.

CREATIVE LEADERSHIP

Oversee the in-house creative team including graphic design and video production, guiding concept development, design quality, and brand storytelling.

Champion a high standard of visual and verbal identity- balancing consistency with creativity, and strategy with style.

Lead ideation and delivery of brand campaigns, stadium experiences, and digital content.

Engage and seek out AI and tech that helps accelerate and elevate workflows.

SOCIAL MEDIA, INFLUENCER & CHANNEL STRATEGY

Manage the club’s social team and set the vision across all social platforms and handles.

Ensure each channel has a distinct voice, rhythm, and point of view—aligned with fan behavior, platform best practices, and club priorities.

Stay on top of trends, culture, and emerging platforms to keep the brand relevant and responsive.

Lead the club’s influencer and VIP strategy, building relationships with creators, cultural tastemakers, and celebrities to expand reach, enhance relevance, and fuel content that drives brand engagement.

CROSS-FUNCTIONAL & FAN-FOCUSED COLLABORATION

Own integrated marketing planning and project prioritization, establishing clear responsibilities, milestones, and deadlines across teams. Resolve competing priorities and hold project leads accountable for delivery.

Bring the Red Bull brand to life across matchdays, third-party events, content, and fan experiences, translating its energy and spirit into distinctive activations.

Guide execution with a rigorous focus on timelines, KPIs, and the business plan.

Work closely with Directors of Digital Growth, Ticketing and Partnerships to ensure assets ladder up to fan growth and commercial objectives.

Collaborate with Ticketing and Sales to ideate and launch new products and commercial offerings including go to market strategy.

BUSINESS SOLUTIONS

Partner with the Business Development team as the point person for ideation, research, and approvals—designing and delivering customized presentations that directly support client marketing goals and KPIs for both new business and renewals.

Drive big-picture thinking: build innovative, integrated partnerships and platforms tailored to market needs and trends that resonate with prospective customers.

Repurpose existing assets and inventory into compelling, story-driven platforms that maximize monetization.

Maintain oversight of the asset tracker (available vs. committed inventory) to guide feasibility and prioritization.

Partner with the Activation team to support execution across all elements—from creative production and in-stadium activations to digital and experiential campaigns.

Ensure cross-department alignment to deliver partnership commitments on time, at the highest quality.

Safeguard brand integrity by ensuring all deliverables meet visual, experiential, and operational standards.

Collaborate with the Activation team to develop impactful mid-season and end-of-season recaps showcasing value delivered through visuals, data, and storytelling.

INSIGHTS, IMPACT & OPTIMIZATION

Leverage data and performance insights to guide creative decisions and maximize brand impact.

Operate with a bias for action, using insights and calculated risks to move initiatives forward. Proactively seek out existing research and conduct additional research as needed to inform strategy and plans.

Bring a commercial mindset to creative development and a creative lens to business performance.

YOUR SKILLS THAT MATTER MOST FOR THIS ROLE

Brand Marketing Acumen: A classically trained marketer with 10+ years of experience building brands, ideally with a background in CPG, lifestyle, or culture-driven brands.

Creative Judgment: Strong eye for design and storytelling with the ability to guide execution, inspire teams, and maintain brand integrity.

Social & Cultural Fluency: Deep understanding of digital and social ecosystems and how to show up in culture with relevance and edge.

Collaborative Leadership: Proven team leader and cross-functional collaborator—calm under pressure, clear in direction, and consistent in follow-through.

Strategic Thinking: Able to zoom out to see the big picture, then zoom in to bring it to life.

Operational Excellence: Highly organized with a bias toward action. Strong project management instincts and an eye for timelines, dependencies, and deliverables.

Data-Driven Decisions: Comfortable using insights and analytics to optimize content, campaign performance, and team focus.

10+ years of progressive experience in brand, leadership — ideally within sports, entertainment, consumer, or lifestyle brands.

Proven success developing and scaling brand identities, campaigns, and visual systems across digital, social, experiential, and print channels.

Education: Bachelor’s degree, MBA preferred but not required.

History of building, mentoring, and inspiring multidisciplinary teams.

Comfortable with both hands-on execution work and high-level strategy.

Adept at managing multiple projects and deadlines in a fast-paced, high-visibility environment.

Excellent written, verbal, and visual storytelling skills; fluent in English (additional languages an asset).

The base salary range for this position is $107,680 - $161,520 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:

Due to the cyclical nature of the entertainment industry, the employee may be required to work varying schedules to reflect the business needs of the company.

Red Bull New York provides comprehensive benefits offerings to all full-time employees. Our benefits include medical and dental insurance, 401(k) plan, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits, and a paid time-off program.

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.