Merge Storytelling and Technology
MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.
Promote Health, Wealth & Happiness
We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.
Emerge to the Top of Your Career
At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.
As our Sr. Director, Analytics, you will…
Spearhead our analytics and measurement initiatives to enhance the effectiveness of our clients' media and digital investments. Reporting to the SVP of Analytics, you will be responsible for driving the implementation of analytics frameworks, media, website and app performance measurement, and data-driven insights to improve user experiences and marketing performance. As a leader, you will guide a team of analytics professionals, support client engagements, and drive the evolution of our analytics service offerings in alignment with emerging trends and client needs.
You will be a seasoned professional with a robust background in data science, business leadership, marketing communications, and web analytics. Experience with predictive analytics such as Marketing Mix Modeling, or Machine Learning methods is also desired. You possess a deep understanding of digital solutions for websites and mobile apps, with the ability to delve into complex data models, flows, ETL processes, and transformations. Your expertise extends beyond analytics to encompass data discovery and strategic data leadership. With a proven track record in business intelligence, web analytics, and performance measurement, you excel in driving growth, optimizing user experiences, and measuring and enhancing ROASs.
Be Accountable and Responsible
Analytics Strategy & Implementation
- Develop and execute analytics strategies across client portfolios, with a focus on media, website and app performance, conversion optimization, A/B testing, and measurement planning.
- Oversee the implementation and configuration of tagging and tracking for digital properties to ensure accurate data collection and reporting.
- Lead the creation of insights and actionable recommendations based on data analysis to support business objectives, enhance user experiences, and improve digital performance.
- Collaborate with cross-functional teams, including digital experience, media, performance marketing, and creative, to integrate analytics insights into broader client strategies.
Client Consulting & Delivery
- Partner with client teams to understand business goals and translate them into analytics initiatives, focusing on data-driven decision-making to optimize marketing performance and user journeys.
- Develop and present data-backed recommendations, performance dashboards, and business cases to senior clients, ensuring insights are aligned with broader marketing and business goals.
- Support the development of analytics deliverables, including client presentations, reporting frameworks, and performance analyses.
Team Leadership & Development
- Lead, mentor, and grow a team of analytics professionals, fostering a culture of innovation, collaboration, and continuous learning.
- Facilitate skill development and knowledge sharing across the team, ensuring alignment with the latest technologies, analytics tools, and industry best practices.
- Establish processes and workflows to enable efficient delivery of analytics projects and continuous improvement in team performance.
Analytics Product Development & Innovation
- Contribute to the refinement and evolution of analytics service offerings, staying current with industry trends, emerging technologies, and client needs.
- Partner with the SVP and other senior leaders to design innovative analytics solutions that add value to our clients and differentiate our services in the market.
- Drive the development of new analytics tools, frameworks, and methodologies to improve data collection, visualization, and actionable insights.
Business Development & Client Growth
- Support the business development team in scoping, pricing, and pitching analytics services to prospective clients.
- Contribute to client proposals, case studies, and sales presentations to articulate the value of analytics offerings and data-driven solutions.
- Identify opportunities to expand analytics engagements within existing client relationships, focusing on deepening partnerships and growing revenue through value-added insights and services.
- Collaborate and partner with other MERGE teams to further the offering.
Thought Leadership & Industry Expertise
- Serve as a thought leader on digital analytics, staying informed on emerging trends, technologies, and best practices within the analytics, digital marketing, and MarTech landscape.
- Share knowledge and insights both internally and externally through thought leadership content, webinars, and client-facing presentations.
- Build strong relationships with clients, acting as a trusted advisor on data analytics, measurement strategies, and performance optimization, including ROI and LTV approaches.
These are the qualifications we’re looking for
- 10-12 years of experience in digital analytics, marketing analytics, or a related field, with a track record of delivering data-driven strategies to optimize digital performance
- Bachelor’s degree in Marketing, Data Science, Business, or a related field; Master’s degree preferred
- Proven ability to lead website and app analytics initiatives, including tagging implementation, measurement planning, data collection, and performance optimization
- Experience with analytics tools and technologies (e.g., Google Analytics, Adobe Analytics, Tableau) and knowledge of website and app tagging, A/B testing, and CRO
- Strong ability to translate complex data findings into actionable business insights, communicating effectively with both technical and non-technical stakeholders
- Leadership experience managing, mentoring, and growing a team of analytics professionals
- Strong collaboration skills with the ability to work cross-functionally with marketing, digital experience, creative, and development teams
- Excellent project management skills, with the ability to handle multiple client engagements and deadlines simultaneously
- Hands-on experience with MarTech platforms (e.g., Adobe, SFMC) and familiarity with digital marketing channels (e.g., web, mobile, search, social, email)
- Experience with visualization tools (e.g., Tableau, Power BI) and data analysis techniques to provide clear and compelling insights
- Excellent communication and presentation skills for effectively engaging clients and stakeholders
#LI-JK1
#LI-HYBRID
At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.
MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.
The salary range for this role is $144,000 - $173,000 based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.
MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 410K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
And here’s how we live our values at MERGE
- Ability. Mastering our craft
- Agility. Delivering with a growth mindset
- Humility. Collaborating for shared success
MERGE is proud to be an Equal Opportunity Employer
MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!
Top Skills
What We Do
We are an award-winning marketing services firm that merges storytelling and technology to bring health, wealth, and happiness to the world. Here, the potential is limitless. People come to MERGE looking for a new way; for ideas and solutions that will make an impact. Our name reflects our belief that collaboration across disciplines leads to better results. With offices in Chicago, Boston, Atlanta, New York City, Costa Mesa, Kansas City, and Denver, we continuously seek and make new connections through creative and technology. We’re here for the strivers; those who are ambitious and want to emerge to the top.
Why Work With Us
Ability: When we strive to be masters of our craft and keep curiosity in our hearts, we make magic.
Agility: When we deliver with a growth mindset and make the complicated simple, we have the speed and flexibility to deliver in a digital world.
Humility: When we share success together, we celebrate not just the work, but the people - and journey.
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