Sr. Director, Analytics & Insights

Description

The Sr. Director, Analytics & Insights is an individual contributor who reports to the Vice President, Digital & Emerging Media and is responsible for leading the strategy, development, and evolution of an enterprise-level analytics practice across all TMRW Sports business units, including TGL, WTGL, and Flag Football, with an emphasis on consumer-facing business performance.

This role will turn complex data into actionable insights, deliver meaningful reporting to stakeholders across the organization, and build a scalable business intelligence function that supports growth at both the business-unit and enterprise levels. This individual will not have direct reports but will operate with significant cross-functional influence across the organization.

This leader will serve as the central analytics partner across consumer-facing teams, helping unify strategy, identify growth opportunities, and continuously improve the fan and consumer experience through data-driven decision-making.

Responsibilities:

• Own and lead the company’s analytics and reporting ecosystem, including strategy, roadmap, and performance of third-party agency partners
• Serve as a strategic thought partner to executive stakeholders, translating business priorities into enterprise analytics strategies, reporting frameworks, and measurement plans
• Deliver clear, executive-ready reporting and insights that drive growth across audience development, fan engagement, and overall business performance
• Design, implement, and scale a unified analytics framework that connects multiple business units and data sources, enabling enterprise-wide decision-making
• Partner closely with the TMRW Sports Technology and Innovation team to evaluate, select, and optimize business intelligence tools and data infrastructure
• Lead and govern third-party agency relationships across reporting and first-party research, ensuring quality, consistency, and alignment to business objectives
• Translate complex data into clear narratives and strategic recommendations for senior leadership across marketing, communications, and partnerships

Requirements

• 10+ years of experience in business intelligence, analytics, strategy, or related fields
• Proven track record of building and leading enterprise-level analytics functions, including scalable reporting, dashboarding, and self-service environments
• Experience defining analytics strategy and governing enterprise business intelligence solutions across multiple stakeholders and business units
• Deep expertise in modern BI platforms, data visualization tools, and analytics ecosystems, with the ability to evaluate and evolve capabilities over time
• Demonstrated success influencing executive stakeholders and driving data-informed decision-making in complex, matrixed organizations
• Experience managing and holding external partners accountable across reporting and research initiatives  

Preferred:

• Experience in sports, media, entertainment, or other consumer-facing industries
• Experience operating in fast-paced, high-growth, or entrepreneurial environments

You’ll be successful if:

• Consistently translate analytics into clear, actionable insights that drive measurable enterprise growth and performance
• Build and maintain trusted partnerships with senior leaders, particularly across consumer-facing functions
• Navigate complexity and ambiguity, bringing structure, clarity, and a strong bias toward action across cross-functional teams

Benefits: 

• Equity ownership opportunities to allow employees to share in the company’s growth
• Unlimited discretionary time off along with 15 paid holidays per year (including the week of Independence Day)
• Comprehensive health insurance options, including a 100% contribution Employee coverage option
• Additional employee and family insurance coverage options with company contribution, including dental and vision 
• FSA, HSA and DCHSA opportunities including contribution matches
• Retirement options including traditional 401(k) and Roth IRA plans

 *Benefits are subject to change at the company’s discretion.

TMRW Sports is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training. 

TMRW Sports expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.

About TMRW Sports: (pronounced “tomorrow sports”)

TMRW Sports is focused on building modern approaches in sports, media, and entertainment. By creating new leagues for a new age, TMRW Sports, in partnership with established leagues like the NFL, PGA TOUR and LPGA, is forging pathways and experiences for new generations of fans. TMRW Sports’ first project, TGL presented by SoFi, is a primetime team golf league in partnership with the PGA TOUR reaching 152 territories worldwide and described as a “high-energy arena spectacle” by Vanity Fair, “pure entertainment” by GQ, and “golf’s boldest new venture” by Fast Company. Launching this fall, WTGL will feature teams of the world’s best women golfers in partnership with the LPGA. TMRW Sports is also developing men’s and women’s professional flag football leagues in partnership with the National Football League and 32 Equity, the NFL’s collective investment vehicle. Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is supported by an influential and diverse investor group of athletes, celebrities and business leaders from the worlds of sports, media, technology and finance. For more, visit TMRWSportsGroup.com.