Sr. Director, Analyst Relations

Pendo is seeking a strategic, relationship-oriented, and influence-driven Head of Analyst Relations to lead our global engagement strategy with Tier 1 analyst firms. This is a high-visibility leadership role responsible for shaping how Pendo is perceived across the analyst landscape, including Gartner, Forrester, IDC, and other key influencers.

As the owner of this critical function, you will partner closely with executive leadership, product, marketing, and revenue teams to deliver compelling narratives that differentiate Pendo in the market. Your work will directly influence our inclusion in evaluative reports (Magic Quadrant, Wave, etc.), expand inbound analyst referrals, and help reinforce Pendo's category leadership across product analytics, digital adoption, and product-led growth.

This is more than a traditional AR role: it's a strategic function at the heart of Pendo's positioning, messaging, and go-to-market credibility.

Role Responsibilities

Analyst Relations & Market Perception

• Own and evolve Pendo’s global analyst relations strategy across top-tier and boutique firms
• Build and maintain trusted analyst relationships to increase positive coverage, evaluation inclusion, and influence with enterprise buyers
• Align Pendo's product vision and positioning with analyst frameworks and language across domains including product analytics, digital adoption, and customer experience
• Partner with Product, Marketing, and Exec leaders to shape strategic narratives that resonate with analyst expectations
• Lead all executional aspects of AR: briefing coordination, inquiry responses, MQ/Wave participation, analyst feedback loops, and evaluation readiness
• Represent Pendo at analyst summits, 1:1 sessions, executive briefings, and thought leadership events
• Coordinate internal stakeholders across functions to ensure consistent messaging and preparedness
• Track analyst sentiment and feedback over time to identify patterns, shifts, and influence points

Strategic Influence & Executive Reporting

• Serve as a strategic thought partner to the CMO, CPO, CFO, and CRO.
• Provide market intelligence briefings, competitor scorecards, and analyst sentiment reporting to inform executive decision-making.
• Translate market trends into concise, actionable insights and go-forward recommendations.

Basic Qualifications

• 12+ years of analyst relations or communications experience in high-growth B2B software environments
• Proven track record of managing Gartner MQs, Forrester Waves, and high-impact analyst relationships
• Must be legally authorized to work in the United States without need for future sponsorship

Preferred Qualifications

• Excellent storytelling and strategic narrative development skills
• Executive presence and confidence navigating senior stakeholders both internally and externally
• Familiarity with product-led growth, product analytics, or customer experience platforms
• Strong program management and cross-functional collaboration skills
• High attention to detail and ability to synthesize complex information into concise positioning
• Background in a fast-paced SaaS environment, especially in product marketing or strategic comms
• Deep understanding of analyst influence on enterprise technology buying cycles
• Experience enabling GTM or product teams using analyst feedback and trends
• Participation in analyst-facing events or summits as a speaker or moderator
  

Pendo Description:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success.  Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.

EEOC

We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility

Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require accommodation for any part of the recruitment process, please send a request to: [email protected]. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

The expected salary range for this role to be performed each location is as follows:

• New York: $190,600 - 236,800
• Raleigh: $182,100 - 224,900
• San Francisco: $208,800 - 260,000
• US National: $182,100 - 224,900

Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.

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