Sr. Director, AI & Innovation - PVH Corp.

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

 

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

OVERVIEW

Position Summary:

The Sr. Director, AI & Innovation is a senior technology leader responsible for driving PVH's global strategy and execution around Artificial Intelligence (AI), Generative AI (GenAI), and Innovation. Reporting to the EVP, Enterprise Architecture, this role builds and leads the processes, teams, and partnerships that cultivate, test, and scale emerging technologies. The Sr. Director sets the vision for AI/GenAI adoption, oversees and drives innovation across the enterprise, and ensures alignment with standards and business outcomes.

 

The role requires a proven innovator and change agent with strong communication and influencing skills, deep knowledge of AI/GenAI trends and platforms, and the ability to translate complex ideas into clear, business relevant solutions tailored to the fashion and retail industry.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

Strategic Leadership

 •    Define and execute PVH’s global AI/GenAI and Innovation strategy in partnership with the PVH IT teams

 •    Establish a culture of experimentation and continuous improvement, embedding AI/GenAI into PVH’s business and technology roadmaps

 •    Translate emerging technology trends, including Agentic AI, into actionable business opportunities that drive measurable value across fashion design, merchandising, sourcing, supply chain, and retail operations

Innovation Process & Governance

•    Build and implement a formal innovation framework covering idea intake, prioritization, prototyping, proof of concept, and scale/exit decisions

•    Run an innovation portfolio of AI/GenAI and emerging technology initiatives; track business outcomes, ROI, and adoption metrics

•    Develop and publish playbooks, standards, and guardrails for experimentation and innovation

AI & GenAI Adoption

 •    Lead the identification of high value AI/GenAI use cases across the fashion value chain

 •    Design & Product Creation: generative design, 3D visualization, automated pattern generation

 •    Merchandising & Planning: assortment optimization, demand forecasting, pricing, and allocation

 •    Supply Chain: predictive logistics, vendor collaboration, anomaly detection, sustainability insights

 •    Retail & Commerce: personalization, conversational commerce, styling assistants, visual search, customer sentiment analysis

 •    Corporate Functions: AI copilots for productivity, compliance monitoring, and HR analytics

 •    Oversee rapid prototyping and pilots and define success criteria

 •    Manage transitions from pilot to scaled solutions deployed and maintained by partner IT and business teams

 •    Ensure responsible and ethical AI/GenAI adoption through governance, compliance, and bias mitigation frameworks

Team Leadership

 •    Lead and mentor a small team of innovators and developers, including a squad dedicated to rapid prototyping

 •    Foster collaboration with enterprise architects, data scientists, engineers, and business stakeholders

 •    Develop talent, empower experimentation, and recognize innovation contributions

Partnerships & Ecosystem

 •    Build an AI/GenAI innovation ecosystem through partnerships with strategic vendors, startups, and academic institutions

 •    Negotiate and manage vendor relationships to secure early access, co innovation opportunities, and favorable commercial terms

 •    Represent PVH in external forums, conferences, and innovation networks, with a focus on fashion and retail innovation

Stakeholder Engagement

 •    Influence senior business and technology leaders with clear, concise communication; simplify complex AI concepts into actionable strategies

 •    Act as a trusted advisor on AI/GenAI and innovation topics across PVH’s brands, regions, and functions

 •    Prepare executive updates for the EVP Enterprise Architecture, CTIO, and ELT as needed

Risk & Compliance

 •    Establish governance for responsible AI and innovation practices, ensuring alignment with data privacy, regulatory, and security standards

 •    Anticipate and mitigate risks associated with emerging technologies, vendor lock in, or scalability challenges

Performance Measurement

 •    Define KPIs and success metrics for AI/GenAI and innovation initiatives (e.g., cost savings, revenue uplift, customer experience improvement, cycle time reduction)

 •    Maintain dashboards and reports to track progress, business outcomes, and lessons learned

QUALIFICATIONS & EXPERIENCE:

Experience:

•12+ years of progressive technology leadership, with 5+ years in AI/ML, GenAI, or Innovation roles

•Proven track record of delivering AI/GenAI pilots and scaling them to enterprise solutions

•Strong knowledge of AI/GenAI platforms, frameworks, and tools (e.g., OpenAI, Azure AI, Co-Pilot, AWS Sagemaker, Google Vertex, low code platforms)

•Experience leading innovation frameworks, labs, or centers of excellence

•Familiarity with fashion/retail AI use cases such as generative design, demand forecasting, and customer personalization

•Demonstrated experience leading small, agile teams in rapid prototyping and innovation

Education:

•Bachelor’s degree in Computer Science, Engineering, Data Science, or related discipline required

•Master's degree preferred

Skills

• Strong ability to influence and communicate with C- suite and senior stakeholders

• Visionary and pragmatic; balances bold innovation with disciplined execution

• Curious, experimental mindset with a passion for emerging technology

• Strong communicator, able to articulate and simplify complex AI/GenAI concepts for business leaders

• Excellent facilitation, presentation, and storytelling skills

• Collaborative influencer who builds trust across diverse teams

• Results oriented and data driven; focused on measurable business value

• Deep knowledge of AI/ML and Generative AI platforms, frameworks, and trends

• Application of AI/GenAI to fashion and retail use cases (design automation, demand forecasting, personalization, conversational commerce)

• Low code/no code development for rapid prototyping

• Innovation portfolio management, governance, and metrics

• Vendor negotiation and partnership management in the AI/GenAI ecosystem

•Agile and design thinking methodologies

Licenses and Certifications:

•Certifications in AI/ML, cloud, or innovation management are a plus

 

Physical Demands

•Prolonged periods sitting at a desk and working on a computer.

Travel

•Domestic: Minimal (1–10%) – Occasional travel, a few times a year.

• International: Minimal (1–10%) – Occasional travel, a few times a year.

 

Pay Range:$159,300---$215,000

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Additional Compensation: This role is bonus eligible. This role is equity eligible.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.