The DIRECTV Retention Strategy team is looking for a dynamic, experienced, and analytical candidate to join us as a Sr. Director, Product Marketing.
This key leadership role will be responsible for creating and implementing actionable strategies to profitably retain the DIRECTV customer base. You will leverage sound financial thinking and knowledge of our dynamic competitive ecosystem to inform day-to-day decisions, and work cross-functionally to prioritize and deploy new strategies to deliver our company-wide churn targets.
You will lead the team that is responsible for delivering our short-term churn and cash flow targets across each product in DIRECTVs video portfolio – ensuring that DIRECTV is well-positioned to preserve its existing base in future years.
Here’s what you’ll do:
- Lead and manage a team of product marketing & strategy professionals, providing strategic guidance and mentorship.
- Own one of the most important KPIs at the company – voluntary churn.
- Leverage strong financial analysis and modeling skills to develop and prioritize potential investments (to hit the voluntary churn target).
- Effectively communicate investment opportunities to key stakeholders, including C-suite leadership, to achieve alignment and approval on new strategies.
- Design testing schema, execute and manage tests, and readout on results – leveraging A/B testing to ensure we’re optimizing our retention budget (second largest P&L budget in DIRECTV).
- Build and/or inform business cases on new capital projects that have a positive impact on churn.
- Identify key short and long-term strategic initiatives to improve business performance and competitive positioning.
- Work with execution teams (Operations, IT, Engineering) to ensure strategies are implemented effectively.
- Collaborate and build strong teamwork and communications with cross functional stakeholders including Customer Care, Analytics, Marketing, Product, and Finance.
What you’ll need to be successful:
- Bachelor’s degree in Marketing, Business, or a related field preferred; MBA a plus.
- 7 – 10 years of experience in product marketing or related roles, with at least 5 years in a senior leadership position, and 5 years in a supervisory role.
- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Excellent analytical skills with the ability to translate data into actionable marketing insights.
- Outstanding communication and presentation skills, with the ability to articulate complex product features and benefits to various audiences.
- Experience in managing and mentoring high-performing marketing teams.
- Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
- Strong project management skills and ability to manage multiple initiatives simultaneously.
- Strong strategic thinking and problem-solving skills.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
- Industry-specific knowledge relevant to the company’s products or services is highly desirable.
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This role requires, but is not limited to, approximately 10% travel.
This is a remote position that can be located anywhere in the United States, with the exception of Alaska. #LI-Remote
A career with us comes with big rewards:
DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
DIRECTV WAGE ZONES: $162,593 - $295,113
Low (N1): $162,593 - $243,789
Mid (N2): $171,150 - $256,620
High (N3): $188,265 - $282,282
Top (N4): $196,823 - $295,113
Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
Apply today!
Fair Chance Ordinance Notice for Los Angeles County applying for jobs at DIRECTVCompliance Notice Regarding Use of Automated Decision-Making Tools in Hiring ProcessSkills Required
- 7-10 years of experience in product marketing or related roles with at least 5 years in a senior leadership position and 5 years in a supervisory role.
- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Strong financial analysis and modeling skills to develop and prioritize investments.
- Experience designing testing schema, executing and managing A/B tests, and analyzing results.
- Excellent analytical skills with the ability to translate data into actionable marketing insights.
- Outstanding communication and presentation skills, including communicating with C-suite leadership.
- Experience managing and mentoring high-performing marketing teams.
- Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
- Strong project management skills and ability to manage multiple initiatives simultaneously.
- Strong strategic thinking and problem-solving skills; ability to thrive in a fast-paced, dynamic environment.
- Bachelor's degree in Marketing, Business, or related field preferred; MBA a plus.
- Industry-specific knowledge relevant to the company's products or services.
DIRECTV Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DIRECTV and has not been reviewed or approved by DIRECTV.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, with medical, dental, vision, and mental-health options described as part of the standard package. Multiple plan choices and wellness-related offerings are presented as meaningful parts of the overall value proposition.
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Retirement Support — Retirement benefits are described as a notable component of the package, including a 401(k) with company match and, for some groups, a pension. This creates a perception of stronger long-term financial support than pay alone.
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Wellbeing & Lifestyle Benefits — Employee lifestyle perks are highlighted through free or discounted DIRECTV service and other discounts, which can materially reduce personal expenses. Additional programs like volunteer support and wellbeing resources add to the perceived non-cash value.
DIRECTV Insights
What We Do
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Why Work With Us
DIRECTV has been at the forefront of entertainment for nearly three decades. We're now entering the new era of DIRECTV to create the best entertainment and communications experience in the world. At DIRECTV our amazing people, combined with a culture that thrives on collaboration and creativity, are the foundation that create a great place to work.
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