Sr. Dir, Product Marketing, Retention Strategy

The DIRECTV Retention Strategy team is looking for a dynamic, experienced, and analytical candidate to join us as a Sr. Director, Product Marketing.

This key leadership role will be responsible for creating and implementing actionable strategies to profitably retain the DIRECTV customer base. You will leverage sound financial thinking and knowledge of our dynamic competitive ecosystem to inform day-to-day decisions, and work cross-functionally to prioritize and deploy new strategies to deliver our company-wide churn targets.

Your will lead the team that is responsible for delivering our short-term churn and cash flow targets across each product in DIRECTVs video portfolio – ensuring that DIRECTV is well-positioned to preserve its existing base in future years. 

Here’s what you’ll do:

• Lead and manage a team of product marketing & strategy professionals, providing strategic guidance and mentorship.
• Own one of the most important KPIs at the company – voluntary churn.
• Leverage strong financial analysis and modeling skills to develop and prioritize potential investments (to hit the voluntary churn target).
• Effectively communicate investment opportunities to key stakeholders, including C-suite leadership, to achieve alignment and approval on new strategies.
• Design testing schema, execute and manage tests, and readout on results – leveraging A/B testing to ensure we’re optimizing our retention budget (second largest P&L budget in DIRECTV).
• Build and/or inform business cases on new capital projects that have a positive impact on churn.
• Identify key short and long-term strategic initiatives to improve business performance and competitive positioning.
• Work with execution teams (Operations, IT, Engineering) to ensure strategies are implemented effectively.
• Collaborate and build strong teamwork and communications with cross functional stakeholders including Customer Care, Analytics, Marketing, Product, and Finance.

What you’ll need to be successful:

• Bachelor's degree in Marketing, Business, or a related field preferred; MBA a plus.
• 7 – 10 years of experience in product marketing or related roles, with at least 5 years in a senior leadership position, and 5 years in a supervisory role.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Excellent analytical skills with the ability to translate data into actionable marketing insights.
• Outstanding communication and presentation skills, with the ability to articulate complex product features and benefits to various audiences.
• Experience in managing and mentoring high-performing marketing teams.
• Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• Strong strategic thinking and problem-solving skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
• Industry-specific knowledge relevant to the company's products or services is highly desirable.
• May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This Sr. Director of Product Marketing, Retention Strategy position offers an exciting opportunity for a seasoned marketing leader to shape the strategic direction of our product marketing efforts. The ideal candidate will combine deep marketing expertise with strong leadership skills to drive product success, enhance market positioning, and lead a high-performing team. This role requires a dynamic individual who can balance strategic thinking with hands-on execution to deliver impactful marketing initiatives that drive business growth and customer acquisition.

This role requires, but is not limited to, approximately 10% travel.

This is a remote position that can be located anywhere in the United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $154,850 - $281,060

Low (N1): $154,850 - $232,180

Mid (N2): $163,000 - $244,400

High (N3): $179,300 - $268,840

Top (N4): $187,450 - $281,060

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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