DIRECTV Advertising is seeking a Senior Director of Product Marketing to join our Ad Sales team.
The Product Marketing team is responsible for supporting the strategic positioning of advertising products and solutions throughout the entire product lifecycle and customer experience. We develop go-to-market strategies, sales materials, and thought leadership to support the successful adoption of advertising products in market. We are looking for a strategic, creative, driven leader to join our team!
The Senior Director of Product Marketing will lead the product marketing and sales enablement functions, shaping how DIRECTV Advertising’s products are positioned, launched, and messaged in a rapidly evolving media landscape. This role is responsible for building and leading a high-performing team and serving as a strategic partner to Product, Sales, Strategy, Marketing, Analytics and Insights, and other stakeholder partners. The Senior Director will define go-to-market strategy, clarify product value propositions, and ensure DIRECTV Advertising’s offers resonate with advertisers, agencies and partners.
Here's what you’ll do:
- Lead, mentor, and develop a team of high-functioning product and sales marketers.
- Set the vision, priorities, and operating rhythm for the product marketing team, ensuring alignment with business objectives.
- Lead go-to-market strategy, planning, and execution for our advertising, data, and technology suites, as well as cross-functional launch initiatives to drive internal and external readiness and successful adoption of new products and features in-market.
- Bring a deep understanding and point of view of the TV/CTV advertising industry, trends, competitive landscape and work to create value propositions for DIRECTV Advertising.
- Partner closely with Product to influence product roadmaps based on market insights, advertiser needs, and competitive dynamics.
- Ensure consistent messaging across sales materials, marketing campaigns, presentations, and internal/external communications.
- Translate complex advertising, data, and tech capabilities into compelling, customer-centric stories.
- Develop high-impact enablement tools—sales narratives, one sheets, objection-handling frameworks.
- Ensure sales team and client-facing partners are trained on product capabilities, positioning, and competitive differentiation.
- Act as a strategic connector across Product, Sales, Marketing, and Strategy to align priorities and drive execution.
What you’ll need to be successful:
- 7 – 10+ years of experience in Product Marketing, Marketing, or similar field.
- Significant knowledge and understanding of advertising, media, and ad-tech.
- Proven people leader, including managing and developing high-performing teams.
- Exceptional communication and storytelling skills with the ability to convey complex ideas in an easily digestable way.
- Passion for the evolving advertising industry and keeping up with relevant news and innovations.
- Proficiency within PowerPoint, Excel, and Word with a high level of aesthetic and organization.
- Ability to problem-solve; strong attention to detail in a fast-paced, multi-task necessary environment.
- Comfort working in a cross-functional environment to ensure work gets done efficiently.
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Remote
A career with us comes with big rewards:
DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The Base Salary range displayed below reflects the minimum and maximum target salary for the position and work location(s) listed in the job posting US Labor Market Zone(s). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
DIRECTV WAGE ZONE
N4: $196,823 - $295,113
Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
Compliance Notice Regarding Use of Automated Decision-Making Tools in Hiring ProcessDIRECTV Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DIRECTV and has not been reviewed or approved by DIRECTV.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, with medical, dental, vision, and mental-health options described as part of the standard package. Multiple plan choices and wellness-related offerings are presented as meaningful parts of the overall value proposition.
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Retirement Support — Retirement benefits are described as a notable component of the package, including a 401(k) with company match and, for some groups, a pension. This creates a perception of stronger long-term financial support than pay alone.
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Wellbeing & Lifestyle Benefits — Employee lifestyle perks are highlighted through free or discounted DIRECTV service and other discounts, which can materially reduce personal expenses. Additional programs like volunteer support and wellbeing resources add to the perceived non-cash value.
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