Sr. Digital Strategy Manager

Posted 10 Days Ago
Be an Early Applicant
2 Locations
In-Office
146K-220K Annually
Senior level
Cloud
The Role
The Senior Digital Strategy Manager is responsible for the strategy and performance of Auth0.com, leading web optimization efforts and cross-functional teams to enhance user experience and drive conversion rates through effective digital marketing initiatives.
Summary Generated by Built In

Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 
Join our team! We’re building a world where Identity belongs to you.

Your Impact

As Senior Digital Strategy Manager, you will be the strategic and operational owner of Auth0.com — one of our most visible and important marketing assets for our developer audience. You’ll lead the roadmap, performance, and overall user experience of the website, ensuring it reflects Auth0’s bold brand, supports our growing product portfolio, and converts the right audiences globally.

This is a high-accountability, high-impact role for a strategic thinker and builder who can zoom between strategy, brand, messaging and positioning, UX, content, and analytics to make the site work harder and smarter.

What You’ll Do

  • Own the strategy, roadmap, and performance of Auth0.com
  • Drive the vision for how to implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies
  • Continue to build and optimize Auth0.com to be a powerful conversion machine for all its audiences
  • Manage site structure, UX, content strategy, and page optimization 
  • Collaborate with Brand and Product Marketing to ensure accurate, bold, and audience-appropriate storytelling
  • Lead a working POD team as Product Owner of the Auth0.com website setting the vision and roadmap with a team of UX, writers, designers, developers, analytics, SEO strategists, and testing team members
  • Partner with the Customer Journeys team to ensure the website supports a unified, intelligent, and trusted relationship with every customer
  • Report regularly on traffic, engagement, and conversion metrics and recommend enhancements

What You Bring

  • 10+ years of experience in web strategy, website management, digital marketing
  • A strong and specific point of view on how AI can transform a developer-focused SaaS website
  • Proven experience owning complex B2B or multi-audience websites
  • Experience leading large-scale web projects and cross-functional web teams
  • Strong understanding of web UX principles, Brand, SEO, and performance optimization
  • Comfortable working in a modern CMS
  • Exceptional communication skills
  • Ability to develop and defend a roadmap to an executive leadership team
  • Strong familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing
  • Experience collaborating with technical teams on roadmap and web tooling
  • Experience running Marketing programs and channels focused on a developer audience
  • Proven experience exploring AI capabilities for workflow efficiencies

Bonus: Experience working in SaaS, Identity, Security

#LI - Hybrid

P-2202_3262122

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.   

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:
$146,000$220,000 USD

What you can look forward to as a Full-Time Okta employee!

  • Amazing Benefits
  • Making Social Impact
  • Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.

Top Skills

AI
Analytics
Cms
Seo
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The Company
HQ: San Francisco, CA
6,000 Employees
Year Founded: 2009

What We Do

Okta is the leading independent identity provider. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With more than 7,000 pre-built integrations to applications and infrastructure providers, Okta provides simple and secure access to people and organizations everywhere, giving them the confidence to reach their full potential. More than 10,000 organizations, including JetBlue, Nordstrom, Siemens, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

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