Sr. Digital Planner

Posted 4 Days Ago
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Ciudad de México, Cuauhtémoc, Ciudad de México
Senior level
AdTech • Marketing Tech
The Role
The Sr. Digital Planner at Publicis Groupe works closely with media and analytics to create impactful, integrated, and measurable strategic platforms. They lead and collaborate on projects, provide business and audience analysis, and translate strategic discoveries into inspiring briefs for clients. The role requires 5+ years of experience in digital strategy, a proven track record of leading clients into new strategic areas, and expertise in quantitative data tools and research methodologies.
Summary Generated by Built In

Descripción de la empresa

Publicis Groupe, founded in 1926, is the third largest communications group in the world. Known for its world-renowned creativity, best-in-class technology, digital expertise and consulting, Publicis Groupe is the only one in the industry capable of better accompanying its clients on their journey of transforming digital businesses, anywhere in the world. Organized into four solution centers, Publicis Communications, Publicis Media, Publicis Health and Publicis.Sapient, outside of our top 20 markets, TheGroupe offers innovative ideas and solutions that combine the power of creativity and technology.

Descripción del empleo

Our Strategists and Planners work closely with media and analytics to create impactful, integrated, and measurable strategic platforms. They’re thought leaders who find the best approach to clearly present data that drives innovation. They uncover cultural insights that surface opportunities and meaning for brands, and create detailed, yet simple presentations that tell stories and provide recommendations that contribute to the strategic direction of client work.

On any given day you might

Serve as the strategic leader/ collaborator for specific projects:

* Partner with other strategy/creative/account leads to guide senior clients towards bold and innovative solutions

* Demonstrate business and audience analysis that leads to client growth solutions

* Translate strategic discoveries into inspiring briefs and roadmaps for our clients

* Work with other planners, creative, production and account partners to create industry leading work and sell innovative strategies to clients

Requisitos

* 5+ years’ experience in digital strategy. 

* Proven track record of successfully leading clients into new strategic areas

* Deep and broad understanding of key business drivers and can deliver solutions

* Well versed in most forms of quantitative data tools and research methodologies, and working knowledge of when and how to apply them

* Familiar with cross-channel strategies, including traditional and digital advertising, direct response programs, email, website development, mobile, search and social media

* Innately curious and has an insight into human behavior, and an instinct for popular culture

* Able to work across different groups and disciplines to push the work forward and elevate brand potential.

Información adicional

Base salary + Benefits above the law. 

Work hours: M – F de 9:00 a 18:00hrs/ Short fridays from 9:00 to 15:00hrs.


The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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