Sr Digital Marketing Specialist

About the role: 

The Senior Digital Marketing Specialist will be responsible in the development, deployment, and optimization of our marketing automation campaigns. Individual in this role will also work on organizing and managing email communications to clients. Strategies include the development and harmonization of email campaigns, landing pages, forms and other tactics and technologies to support all marketing and demand generation efforts. Review new technologies and keep the company at the forefront of advances in digital marketing.

What you will do:

• Outbound Communication

• Manage outbound communications to drive web traffic, boost engagement and drive registrations via email. This would primarily include email asset creation and campaign set up, in addition occasional setting up segments using the right filter conditions in Eloqua.
• Work in tandem with Database and Marketing teams to ensure appropriate audiences are reached effectively at the optimal times with the ideal message
• Participate in automation initiatives to enhance the email operations process and reduce the turnaround time for deliverables.
• Ensure all SLAs and project milestones are met, and the internal processes are followed to a T.
• Be time flexible when needed to accommodate critical demand.
• Ensure hygiene checks for trackers and shared mailboxes, facilitate document/training guides’ creation and update internal resource libraries.
• Help maintain the communications calendar to ensure right balance of outreach and timely completion of projects.
• Lead and facilitate special projects for instance onboarding new business units, set sensible milestones, ensure timely upstream of status updates, and timely completion of projects
• Identifies opportunities for business process improvement, recommends, and implements change

• Analysis

• Use campaign metrics (MAP & GA) to shape stories, translating complex data points into narratives and recommendations, including testing programs, stakeholders can understand and action
• Assist with email KPI analysis to determine email effectiveness.
• Identify and conduct A/B tests to build email best practices.
• Create dashboards and presentations on email and web product performance. Identify opportunities for improvement based on this performance.
• Run deeper email analysis and layout rendering tests on Email on Acid.
• Build a KPI benchmark for campaigns across various business functions.

• Collaboration

• Collaborate with stakeholders in the development of scalable digital programs, configure campaigns in MAP, produce digital assets, ensure quality standards, and provide both analytics and analysis
• Maintain clear and eloquent written and verbal communication.
• Project manage a team of 4-5 marketers based out of our Gurgaon/Bangalore/Mumbai offices.
• Collaborate with Manager and skip-level Manager(s) to identify opportunities and risks in processes and tools.
• Periodically lead training and coaching sessions for peers in the team as needed.
• Collaboration with peers and managers on coordinating and standardizing operations.
• Maintain a good rapport with Marketing Managers and other stakeholders.

What you will need:

• 3-6 years of hands on MAP experience with Eloqua (preferred), or a comparable enterprise MAP
• Work experience with a collaborative, global organization
• Prior experience in managing a small team
• Experience in designing and managing automated campaigns, designing complex nurture programs, implementation of progressive profiling, using shared & dynamic content and integrating new technology
• Firm understanding of Google Analytics
• Excellent oral and written communication skills
• HTML development skills (for responsively designed email and landing pages)
• Excellent MS Excel or Google Sheets and data handling skills with the ability to analyze campaign data and draw conclusions
• Strong MS PowerPoint or Google Slides and presentation compilation and delivery skills
• Strong work ethic and willingness to take ownership for wide-ranging responsibilities
• Superior problem-solving ability and ability to think “outside the box.” Ability to form and test hypotheses with available data

What you will get:

• Competitive salary, generous paid time off policy and more!
• India: Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP)
• Collaborative, team-oriented culture that embraces diversity
• Professional development and unlimited growth opportunities

#LI-MP4

Who are we? 

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? 

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer? 

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. 

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected].

Job Requisition ID:94442

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