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Aledade is the largest network of independent primary care.
The Role
The Senior Specialist, Digital Marketing will develop and execute digital marketing strategies, manage paid media, and optimize campaigns while collaborating with teams to enhance customer engagement.
Summary Generated by Built In
The Senior Specialist, Digital Marketing will lead the development and execution of comprehensive digital marketing strategies and campaigns, manage high-level channel operations, and optimize performance across digital channels to effectively engage target audiences and meet business objectives. This individual will be responsible for execution across marketing automation and digital channels to drive our digital marketing efforts through strategic automation, conversion optimization, and data-driven insights.
Candidates should be comfortable working remotely/work from home anywhere within the US.
Primary Duties:
Paid Media, Media Management and Optimization
- Develop and manage advanced paid advertising strategies for platforms like Google PPC, LinkedIn, and programmatic to ensure strategic alignment of marketing initiatives with overarching business goals while maintaining a consistent brand message across all platforms.
- In platform execution of paid media initiatives with a focus on channel management, budget allocation and ad optimizations to maximize ROAS.
- Collaborate with design and content teams to craft effective advertising creatives and messaging
- Oversee the monitoring, reporting and optimization of digital campaigns, implementing A/B testing, and using advanced analytics to drive performance.
- Work with third party vendors and agencies in order to activate paid media initiatives in market
Marketing Automation
- Design, build, and optimize complex and integrated marketing automation workflows and nurture campaigns in Hubspot
- Develop, manage, and execute strategic email marketing plans, incorporating advanced segmentation, personalization techniques, and A/B testing for enhanced customer engagement and ROI
- Build and optimize high-converting landing pages using Hubspot to improve performance for lead generation and conversion goals
- Collaborate with marketing operations to ensure that the lead scoring models and lifecycle marketing programs are aligned with business objectives along with email marketing and landing page best practices
Reporting & Optimization
- Develop comprehensive reporting dashboards and KPI tracking systems within marketing automation platforms to provide actionable insights
- Analyze campaign performance, attribution, and ROI across all marketing automation channels
- Provide actionable insights and recommendations based on data analysis
- Create regular performance reports for leadership and cross-functional teams
- Implement continuous optimization strategies based on performance metrics
- Document and share advanced best practices for digital marketing processes
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 5+ years of experience in digital marketing, with expertise in paid media, email marketing and marketing automation
- Experience and proficiency creating and executing on paid media campaigns in platforms like Google Adwords, LinkedIn, and programmatic platforms
- Experience and proficiency working in Hubspot to create emails, landing pages, and workflows
Preferred KSA's:
- Expert proficiency in marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
- Proficiency with platforms like SalesForce, HubSpot, Google Adwords, LinkedIn and programmatic advertising
- Strong analytical and problem-solving skills, with advanced skills in marketing analytics and reporting tools (Google Analytics, marketing platform analytics, SFDC dashboards)
- Excellent attention to detail and quality assurance mindset with the ability to manage multiple projects and priorities simultaneously
- Strong communication skills and ability to build dashboards and reports to present data insights
- Hubspot marketing certifications
- Excellent written and verbal communication skills and experience managing vendor and agency relationships
- Google Adwords, Google Analytics and LinkedIn advertising certifications
- Experience working in an agile marketing framework
Physical Requirements:
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants
Top Skills
Google Adwords
Google Analytics
Hubspot
LinkedIn
Programmatic Advertising
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The Company
What We Do
Aledade is the largest network of independent primary care, enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care. Aledade’s data, personal coaching, user-friendly workflows, health care policy expertise, strong payer relationships and integrated care solutions enable primary care organizations to succeed financially by keeping people healthy. Together with more than 1,900 practices and community health centers in 45 states and the District of Columbia, Aledade manages accountable care organizations that share in the risk and reward across more than 200 value-based contracts representing more than 2.5 million patient lives. To learn more, visit www.aledade.com or follow on X (Twitter), Facebook or LinkedIn.
Why Work With Us
At Aledade, we’re all about doing good for patients, practices and society - which is why we’re so passionate about value-based care and the work we do every day. Because we’re working to benefit all of society, we believe the best way to do so is to utilize all of our team members and their unique experiences, interests, backgrounds and beliefs.
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