The Role
As a Senior Digital Marketing Manager, develop and implement digital marketing strategies, manage digital channels, optimize campaigns, and analyze performance to enhance engagement and brand visibility.
Summary Generated by Built In
Job Title: Sr Digital Marketing Manager
Location: This position is based in our Campbell, California offices. This position is hybrid and full-time
Why Imperative Care?
Do you want to make a real impact on patients? Imperative Care is changing the way stroke is treated. As part of our team, you’d be developing breakthroughs that will revolutionize the future of stroke care. Every day, the technologies that we develop at Imperative Care directly impact human lives. Our focus is on the needs of the patient, and they come first in everything we do.
What You’ll Do
As the Senior Digital Marketing Manager, you will be a key architect of Imperative Care’s digital presence and a foundational builder of our marketing capabilities. You will be responsible for building a scalable and sustained digital marketing ecosystem, evolving our foundational capabilities into a best-in-class function. This role is a unique opportunity to lead the charge in developing and executing comprehensive digital marketing strategies to reach and engage our diverse target audiences, including interventionalists, surgeons, hospital staff, and administration. This role drives the amplification of Imperative Care’s brand visibility across channels and supports commercial initiatives through data-driven strategy and execution. You will work in close partnership with the rest of the Marketing Communications team and Marketing team.
Digital Strategy & Execution:
Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement.
Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization.
Develop and execute targeted campaigns for defined audience segments (physicians, staff, fellows, hospital administration, etc.).
Utilize marketing automation tools to nurture leads and personalize customer journeys.
Data-Driven Analytics & Optimization:
Establish and maintain a data architecture for tracking and measuring digital campaign effectiveness.
Define and track key performance indicators (KPIs) for all digital marketing efforts, from website traffic to lead-to-MQL conversion rates.
Lead A/B testing and experimentation across digital channels to improve conversion rates and campaign performance.
Integrated Campaign Management:
Work in close partnership with the Marketing Communications Manager to execute integrated digital campaigns that are cohesive across all channels and aligned with the broader marketing calendar and commercial goals.
SEO/SEM Management:
Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
Manage SEM campaigns, including keyword research, ad creation, and budget optimization.
Stay current with the latest SEO/SEM trends and best practices.
Paid Social Media & Digital Advertising:
Execute paid social media campaigns across relevant platforms (LinkedIn, X, etc.).
Manage digital advertising budgets and optimize campaigns for maximum ROI.
Identify, test, track, and analyze metrics across digital advertising opportunities.
Email Marketing & Lead Nurturing:
Develop and execute email marketing campaigns to nurture leads and engage existing customers.
Segment email lists and personalize content based on audience demographics and behavior.
Track email marketing performance and optimize campaigns for maximum engagement.
Website Optimization:
Collaborate with Marketing Communications and our agency partners to optimize website content and user experience.
Implement strategies to improve website conversion rates and lead generation.
Ensure website content is aligned with SEO best practices.
Strategic Collaboration:
Serve as the primary digital liaison for the marketing department, working in close partnership with key stakeholders to amplify audience and product strategies.
Collaborate with the Marketing Communications team to translate audience-specific marketing plans into effective digital execution and ensure product messaging and value propositions are consistently reflected across all digital touchpoints.
Compliance:
Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices.
What You’ll Bring
· Bachelor's degree in marketing, business, or a related field.
· Minimum of 5-7 years of experience in digital marketing, preferably in the medical device, healthcare, or technology industry.
· Proven track record of developing and executing successful digital marketing strategies.
· Strong understanding of SEO/SEM, paid social media, email marketing, and website optimization.
· Proficiency in Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools.
· Excellent analytical and problem-solving skills.
· Strong communication and interpersonal skills.
· Ability to work independently and as part of a team in a fast-paced environment.
· Experience in medical device space is a major plus.
· Experience marketing to physicians and hospital executives is a major plus.
Employee Benefits include a stake in our collective success with stock options, bonus, competitive salaries, a 401k plan, health benefits, generous PTO, and a parental leave program.
Join Us! Imperative Care
Salary Range $163,000 – 177,000 annually
Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
Location: This position is based in our Campbell, California offices. This position is hybrid and full-time
Why Imperative Care?
Do you want to make a real impact on patients? Imperative Care is changing the way stroke is treated. As part of our team, you’d be developing breakthroughs that will revolutionize the future of stroke care. Every day, the technologies that we develop at Imperative Care directly impact human lives. Our focus is on the needs of the patient, and they come first in everything we do.
What You’ll Do
As the Senior Digital Marketing Manager, you will be a key architect of Imperative Care’s digital presence and a foundational builder of our marketing capabilities. You will be responsible for building a scalable and sustained digital marketing ecosystem, evolving our foundational capabilities into a best-in-class function. This role is a unique opportunity to lead the charge in developing and executing comprehensive digital marketing strategies to reach and engage our diverse target audiences, including interventionalists, surgeons, hospital staff, and administration. This role drives the amplification of Imperative Care’s brand visibility across channels and supports commercial initiatives through data-driven strategy and execution. You will work in close partnership with the rest of the Marketing Communications team and Marketing team.
Digital Strategy & Execution:
Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement.
Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization.
Develop and execute targeted campaigns for defined audience segments (physicians, staff, fellows, hospital administration, etc.).
Utilize marketing automation tools to nurture leads and personalize customer journeys.
Data-Driven Analytics & Optimization:
Establish and maintain a data architecture for tracking and measuring digital campaign effectiveness.
Define and track key performance indicators (KPIs) for all digital marketing efforts, from website traffic to lead-to-MQL conversion rates.
Lead A/B testing and experimentation across digital channels to improve conversion rates and campaign performance.
Integrated Campaign Management:
Work in close partnership with the Marketing Communications Manager to execute integrated digital campaigns that are cohesive across all channels and aligned with the broader marketing calendar and commercial goals.
SEO/SEM Management:
Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
Manage SEM campaigns, including keyword research, ad creation, and budget optimization.
Stay current with the latest SEO/SEM trends and best practices.
Paid Social Media & Digital Advertising:
Execute paid social media campaigns across relevant platforms (LinkedIn, X, etc.).
Manage digital advertising budgets and optimize campaigns for maximum ROI.
Identify, test, track, and analyze metrics across digital advertising opportunities.
Email Marketing & Lead Nurturing:
Develop and execute email marketing campaigns to nurture leads and engage existing customers.
Segment email lists and personalize content based on audience demographics and behavior.
Track email marketing performance and optimize campaigns for maximum engagement.
Website Optimization:
Collaborate with Marketing Communications and our agency partners to optimize website content and user experience.
Implement strategies to improve website conversion rates and lead generation.
Ensure website content is aligned with SEO best practices.
Strategic Collaboration:
Serve as the primary digital liaison for the marketing department, working in close partnership with key stakeholders to amplify audience and product strategies.
Collaborate with the Marketing Communications team to translate audience-specific marketing plans into effective digital execution and ensure product messaging and value propositions are consistently reflected across all digital touchpoints.
Compliance:
Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices.
What You’ll Bring
· Bachelor's degree in marketing, business, or a related field.
· Minimum of 5-7 years of experience in digital marketing, preferably in the medical device, healthcare, or technology industry.
· Proven track record of developing and executing successful digital marketing strategies.
· Strong understanding of SEO/SEM, paid social media, email marketing, and website optimization.
· Proficiency in Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools.
· Excellent analytical and problem-solving skills.
· Strong communication and interpersonal skills.
· Ability to work independently and as part of a team in a fast-paced environment.
· Experience in medical device space is a major plus.
· Experience marketing to physicians and hospital executives is a major plus.
Employee Benefits include a stake in our collective success with stock options, bonus, competitive salaries, a 401k plan, health benefits, generous PTO, and a parental leave program.
Join Us! Imperative Care
Salary Range $163,000 – 177,000 annually
Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
Top Skills
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The Company
What We Do
Imperative Care is a Silicon Valley-based medical technology company focused on developing the next generation of innovative solutions to address the vast and urgent needs in stroke intervention and peripheral thrombectomy. With a physician-driven approach and a culture of rapid innovation, we are working to improve every aspect of the stroke procedure with the goal of bringing patients the best care possible. We have two 510(k) cleared product platforms, as well as an expansive technology development pipeline. Follow us for updates as we work to change the way stroke is treated.
For important safety and risk information, visit bit.ly/3yWkfEJ.
