The Role
Lead customer commercialization and growth programs to drive adoption, retention, engagement, renewals, and expansion. Build lifecycle journeys, GTM launch readiness, advocacy and community initiatives, and analytics-driven optimization. Partner cross-functionally with Product Marketing, Customer Success, Sales, Growth Marketing, and Communications to translate insights into measurable business outcomes.
Summary Generated by Built In
Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms, SMBs and technology companies. Thousands of Firms and SMBs count on us to run their business every day.
We have a great team, we’re growing fast, and we have a winning culture based on innovation, teamwork, and mutual respect.
Job Overview
Rightworks is seeking a strategic and execution-focused Sr. Customer Marketing Manager to drive customer adoption, retention, engagement, and expansion across the customer lifecycle. This role will lead commercialization and customer growth initiatives that help customers realize value faster, deepen product utilization, and strengthen long-term customer relationships. Reporting to Product Marketing, this role partners closely with Customer Success, Sales, Growth Marketing, Product Management, and Corporate Communications to drive measurable business outcomes.
ResponsibilitiesCommercialization, Adoption & Retention
Requirements
Eligibility Requirements
Benefits
To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer!
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.
I acknowledge the receipt of a copy of my job description and confirm that I have reviewed and understand the duties, responsibilities, and expectations outlined.
We have a great team, we’re growing fast, and we have a winning culture based on innovation, teamwork, and mutual respect.
Job Overview
Rightworks is seeking a strategic and execution-focused Sr. Customer Marketing Manager to drive customer adoption, retention, engagement, and expansion across the customer lifecycle. This role will lead commercialization and customer growth initiatives that help customers realize value faster, deepen product utilization, and strengthen long-term customer relationships. Reporting to Product Marketing, this role partners closely with Customer Success, Sales, Growth Marketing, Product Management, and Corporate Communications to drive measurable business outcomes.
ResponsibilitiesCommercialization, Adoption & Retention
- Build and execute programs that improve product adoption, engagement, retention, renewal rates, customer lifetime value, and pipeline growth for the install base.
- Partner with Product Marketing, Customer Success, Sales, and Growth Marketing to operationalize commercialization strategies across onboarding, nurture, education, expansion, and cross-sell initiatives.
- Define and optimize customer lifecycle journeys, engagement touchpoints, and adoption milestones across onboarding, growth, renewal, and expansion stages.
- Support GTM launch readiness, feature adoption, positioning reinforcement, and enablement initiatives aligned to buyer and user needs.
- Develop lifecycle engagement strategies aligned to customer journey stages, adoption milestones, market needs, and business outcomes.
- Translate market, customer, and product insights into actionable commercialization and adoption programs.
- Support install-base growth initiatives designed to accelerate adoption, improve retention, and identify expansion opportunities.
- Develop engagement programs tied to webinars, advisory boards, events, education programs, and community initiatives.
- Support Voice of the Customer (VoC), feedback, and NPS-driven initiatives to improve adoption, retention, and GTM effectiveness.
- Identify and support advocacy opportunities including references, testimonials, case studies, and speaker programs in partnership with Corporate Communications.
- Help scale advocacy and community initiatives that strengthen engagement, loyalty, and brand affinity.
- Analyze adoption, engagement, retention, and lifecycle program performance to optimize commercialization effectiveness.
- Translate customer and market insights into actionable recommendations for Product Marketing, Sales, Customer Success, and Growth teams.
- Partner cross-functionally to support positioning reinforcement, launch planning, sales enablement, and lifecycle optimization.
- Product adoption and utilization
- Customer engagement
- Retention and renewal rates
- Expansion and install-base pipeline
- Customer lifetime value
- Advocacy participation
Requirements
- 7+ years of experience in Customer Marketing, Product Marketing, Lifecycle Marketing, Customer Success, Demand Generation, or related B2B SaaS marketing roles.
- Proven success driving customer adoption, engagement, retention, expansion, and customer lifetime value through scalable programs and initiatives.
- Experience commercializing new products, features, and solutions through customer-facing adoption, education, and lifecycle strategies.
- Strong understanding of customer lifecycle management, customer journey mapping, segmentation, and engagement best practices.
- Experience partnering cross-functionally with Product Marketing, Customer Success, Sales, Product Management, Growth Marketing, and Corporate Communications teams.
- Ability to translate customer, market, product, and usage insights into actionable strategies that drive business outcomes.
- Experience supporting product launches, adoption initiatives, customer communications, and install-base growth programs.
- Strong analytical and problem-solving skills with experience leveraging data to measure performance and optimize customer outcomes.
- Excellent communication, project management, and stakeholder management skills with the ability to influence across functions and levels of the organization.
- Experience working in B2B SaaS, cloud, cybersecurity, accounting technology, financial technology, or professional services industries preferred.
- Familiarity with accounting firms, professional services organizations, Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), or similar technology-enabled service businesses is a plus.
- Experience with customer advocacy, Voice of the Customer (VoC), NPS, customer advisory boards, community programs, or reference programs preferred.
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred but not required.
Eligibility Requirements
- This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.
- Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.
- Relocation will not be offered for this position.
Compensation
Our Compensation range for this role ranges from 165,00 to 183,000 annually, and is determined based on factors such as relevant experience, skills, and internal equity.
Benefits
To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer!
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.
I acknowledge the receipt of a copy of my job description and confirm that I have reviewed and understand the duties, responsibilities, and expectations outlined.
Skills Required
- 7+ years of experience in Customer Marketing, Product Marketing, Lifecycle Marketing, Customer Success, Demand Generation, or related B2B SaaS marketing roles
- Proven success driving customer adoption, engagement, retention, expansion, and customer lifetime value through scalable programs
- Experience commercializing new products, features, and solutions through customer-facing adoption, education, and lifecycle strategies
- Strong understanding of customer lifecycle management, customer journey mapping, segmentation, and engagement best practices
- Experience partnering cross-functionally with Product Marketing, Customer Success, Sales, Product Management, Growth Marketing, and Corporate Communications
- Ability to translate customer, market, product, and usage insights into actionable strategies that drive business outcomes
- Experience supporting product launches, adoption initiatives, customer communications, and install-base growth programs
- Strong analytical and problem-solving skills with experience leveraging data to measure performance and optimize customer outcomes
- Excellent communication, project management, and stakeholder management skills with the ability to influence across functions and levels
- Experience working in B2B SaaS, cloud, cybersecurity, accounting technology, financial technology, or professional services industries
- Familiarity with accounting firms, professional services organizations, MSPs, MSSPs, or similar technology-enabled service businesses
- Experience with customer advocacy, Voice of the Customer (VoC), NPS, customer advisory boards, community programs, or reference programs
- Bachelor's degree in Marketing, Business, Communications, or a related field
- MBA
- Must be a US Citizen or permanent resident authorized to work in the United States (no visa sponsorship)
- Applicants from California, Hawaii, or Alaska are not accepted
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The Company
What We Do
At Rightworks, we propel the accounting profession forward with the only intelligent cloud that is purpose-built for accounting firms and professionals. More US-based accounting firms partner with Rightworks than any other cloud service provider in our space. And that’s because we are so much more—offering premier managed security services and an established, always-here community where accounting professionals share best practices and proven strategies—all within a supportive, non-competitive environment. Rightworks has everything firms and professionals require to elevate client service, empower teams to greatness and fuel long-term, sustainable success. Rightworks helps accounting firms and professionals elevate every aspect of operations via a comprehensive, unified solution portfolio to operate their businesses and serve clients with natural confidence. With a single partner supporting operations at every level, success is inevitable. We are headquartered in Nashua, NH, with more than 600 employees in the United States.
