Sr. Customer Lifecycle Marketing Manager

Datasite is where deals are made. We provide the data rooms and SaaS technology used in M&A and other high-value transactions, to deliver projects in more than 170 countries. Carrying that success into the future is all about you. Your useful skills, your unusual experience, your unique ideas. Everyone here brings something unexpected. What’s yours? Invest your talents in us, and we’ll return the compliment.

Job Description:

The Sr. Customer Lifecycle Marketing Manager at Datasite will be responsible for designing and implementing multichannel customer journeys focused on driving greater activation and retention from our users. The goal is to create personalized communications that will drive users to derive more value from our products and improve overall customer satisfaction. This role will play a crucial part in ensuring new customers and returning customers achieve success within our products and will help drive cross sell of our products.

Key Responsibilities:

Own the Customer journey

• Develop and maintain a single source of truth representing all touchpoints from various teams across the customer lifecycle
• Understand customer needs and the customer journey to develop content that will resonate and drive results.
• Optimize touchpoints to deliver the right message at the right time, measuring results and recommending changes to improve

Drive Product led growth

• Develop and execute comprehensive onboarding strategies to ensure new customers are effectively integrated into the Datasite ecosystem.
• Drive customers to upgrade to additional tools, apps, and subscriptions with an omnichannel approach
• Help build our product lead growth motion with tactics designed to increase engagement based on our users’ journey throughout our products.

Collaborate cross functionally

• Communicate cross functionally to develop and execute on touchpoints owned across various teams (product, marketing, service, sales) that drive results.
• Exert strategic influence to get other teams onboard with removing touch points that are ineffective and implementing new tactics.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years experience in customer lifecycle management, with a focus on onboarding and activation.
• Proficiency with Braze highly preferred
• Strong understanding of multichannel marketing and customer journey mapping.
• Proficiency in using customer data and analytics to drive decision-making.
• Excellent communication and leadership skills.
• Ability to work collaboratively across departments and manage multiple projects simultaneously.

*If located in San Jose, Costa Rica:  This is a hybrid role (100% remote is not available), our employees work on average 1-2 days per week in our Heredia office.

The base salary range represents the estimated low and high end for this position at the time of this posting. Consistent with applicable law, each candidate’s compensation offer may vary and will be determined based on but not limited to, your geographic region, skills, qualifications, and experience along with the requirements of the position.  Datasite reserves the right to modify this pay range at any time.

As a global organization, Datasite knows that diverse perspectives are essential to our success. We’re committed to maintaining a diverse workforce to serve our customers around the world. Datasite is an equal opportunity employer (EEO) and furthers the principles of EEO through Affirmative Action.