Mopar is the service, parts, and customer-care brand for Stellantis. With 85+ years of heritage, the brand supports owners of Chrysler, Dodge, Jeep®, Ram, FIAT® and other Stellantis marques. Store.Mopar.com is the official eCommerce destination for genuine Mopar parts and accessories, featuring immersive shopping experiences and tools that help drivers personalize and maintain their vehicles.
Own the end‑to‑end customer experience on store.Mopar.com—from landing page through checkout and home delivery—and lead the integrated marketing strategy across owned, earned, and paid channels. Drive growth across direct eCommerce and Marketplace channels while elevating dealership‑facing experiences.
What You’ll Do (Key Responsibilities)- Map key journeys (discover→fitment→PDP→cart→delivery) and remove friction via UX, content, and merchandising improvements.
- Own site content strategy: landing pages, category/PDP storytelling, compatibility guidance, install notes, and warranty messaging.
- Lead campaign planning and integrated media: SEO/SEM, paid social, retail media (Amazon Ads, Walmart Connect, eBay Ads), email/SMS, affiliate, and influencer.
- Define CRM and lifecycle programs (welcome, browse/cart abandonment, win‑back, service reminders); segment audiences via CDP/CRM.
- Optimize on‑site search, recommendations, ratings & reviews/UGC, and promotions to increase conversion and AOV.
- Partner with Operations/Logistics to improve delivery transparency, returns, and post‑purchase communications (NPS/CSAT).
- Lead dealer‑facing communications and enablement (co‑op marketing, playbooks, asset kits) to strengthen channel performance.
- Run experimentation (A/B and multivariate) and creative testing; set targets for CVR, CTR, ROAS, CAC/LTV.
- Ensure compliance with brand standards, accessibility, privacy, and claims substantiation; maintain the marketing calendar.
- Bachelor's Degree in Marketing, ECommerce, Communications or related field.
- Minimum of 8 years in digital marketing/eCommerce CX with a track record of driving conversion and revenue at scale.
- Hands‑on experience with GA4/Adobe Analytics, retail media platforms, and marketing automation (e.g., Adobe Campaign, Salesforce Marketing Cloud).
- Strong SEO/SEM knowledge, merchandising, PDP optimization, and onsite search best practices.
- Fluent in customer research, journey mapping, and VOC/NPS programs; data‑driven and experimentation‑minded.
- Excellent cross‑functional partnership with Creative, Product, Engineering, Ops, and Dealer/Field teams; compelling storyteller.
- Automotive aftermarket or fitment experience.
- Familiarity with AEM or similar CMS, CDP/CRM segmentation, and personalization platforms (Adobe Target, Optimizely, etc.).
- Location: Auburn Hills, MI (100% onsite)
- Travel: 0–3% expected
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What We Do
Our storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services: they include Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall and mobility brands Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which we operate.
