The Role
Leads creative projects from brief through execution, developing copy, campaigns, brand narratives, scripts, social content, and integrated communications. Partners with strategists, designers, account managers, and production teams; pitches ideas to clients; reviews deliverables; mentors junior creatives; and applies audience, cultural, and brand insights to create strategically aligned work across platforms.
Summary Generated by Built In
Content has the power to build brands, start conversations, and influence culture. We're looking for a Sr. Creative Associate (Copy & Content) who believes exactly that.
You'll work closely with strategists, designers, and account managers to turn briefs into ideas and ideas into communication that people actually care about. Whether it's a campaign, a reel, a social post, a script, or a brand narrative, you'll create work that's rooted in insight, driven by creativity, and aligned with business objectives.
This role is ideal for someone who's equal parts writer, thinker, researcher, and chronically online.
What You'll Do
- Lead creative projects from brief to execution, ensuring high-quality output across formats and platforms
- Mentor junior creatives by reviewing their work, providing constructive feedback, and helping elevate the team's creative craft
- Strategize communication approaches and content frameworks rooted in audience insights, brand objectives, and cultural relevance
- Conceptualize strong campaign ideas, brand narratives, and integrated creative solutions that effectively translate client briefs
- Create compelling copy across campaigns, films, websites, social media, presentations, and other brand communication
- Collaborate closely with strategists, designers, account managers, and production teams to deliver impactful campaigns
- Pitch creative ideas confidently to both internal teams and clients with clarity and conviction
- Review every deliverable to ensure it is strategically sound, on-brand, polished, and aligned with business objectives
- Innovate by exploring new storytelling formats, AI-powered workflows, and emerging creative opportunities, while inspiring the team through collaboration, fresh perspectives, and a commitment to raising the creative bar
Requirements
What We're Looking For
- Experience: 3–5 years of experience in copywriting, content, or creative strategy within an advertising, branding, or digital agency, with a proven ability to deliver impactful creative work
- Portfolio: A strong body of work that demonstrates conceptual thinking, campaign development, and excellence across multiple formats and platforms
- Leadership: Proven ability to take ownership of projects, mentor junior team members, and consistently drive creative excellence
- Strategy: Strong understanding of brand building, communication planning, and integrated marketing campaigns, with the ability to translate business objectives into compelling creative solutions
- Communication: Exceptional writing and verbal communication skills in English, with proficiency in at least one additional language being an added advantage
- Expertise: Deep understanding of one or more industries, coupled with the ability to quickly adapt across diverse categories and brands
- Culture: A strong pulse on internet culture, consumer behaviour, social platforms, and emerging trends, with the ability to leverage these insights to create relevant and engaging work
- Judgement: Ability to challenge briefs constructively, ask the right questions, and make sound creative decisions backed by strategic thinking
- Ownership: Comfortable managing multiple brands, stakeholders, deadlines, and priorities while maintaining a high standard of quality
- Mindset: Curious, proactive, collaborative, detail-oriented, and passionate about creating work that delivers meaningful impact
- Culture Fit: Embodies the agency's values and actively contributes to strengthening the culture by mentoring others, collaborating effectively, and leading by example.
Skills Required
- 3-5 years of experience in copywriting, content, or creative strategy within an advertising, branding, or digital agency
- Strong portfolio demonstrating conceptual thinking, campaign development, and excellence across multiple formats and platforms
- Ability to own projects, mentor junior team members, and drive creative excellence
- Strong understanding of brand building, communication planning, and integrated marketing campaigns
- Exceptional written and verbal communication skills in English
- Deep understanding of one or more industries and ability to adapt across diverse categories and brands
- Knowledge of internet culture, consumer behavior, social platforms, and emerging trends
- Ability to challenge briefs constructively and make strategically supported creative decisions
- Ability to manage multiple brands, stakeholders, deadlines, and priorities
- Curious, proactive, collaborative, detail-oriented, and passionate mindset
- Proficiency in at least one additional language
- Experience with AI-powered creative workflows
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The Company
What We Do
The Works is a Mumbai-based full-service advertising agency that solves business challenges through creative, strategic, and performance-driven solutions. It operates as an integrated branding, advertising, and technology agency, working with brands at the business-strategy level to conceptualize communication plans and improve consumer communication. The company also describes itself as a full-service digital media agency creating effective communications for clients across channels.
