Job Overview:

Our Brand Creative team works to refine and grow Coursera's brand, aiming to engage learners worldwide through outstanding marketing across various platforms.. Our writers and designers  collaborate to support Coursera's main areas—individual learners, businesses, universities, governments, and degree programs— anyone, anywhere can access world-class learning.

Understanding the needs of a rapidly changing job market, where learning new skills and earning recognized credentials are essential for career development, we focus on creating a brand messaging and expression system that inspires and motivates learners throughout their personal and professional lives. Our team is dedicated to creating inclusive and engaging stories for our marketing and products that connect with both our education partners and learners in our enterprise and consumer community. We bring clear intention, quality, and focus to our storytelling to ensure the highest impact for our mission.

As a Senior Creative Copywriter for Brand & Creative, you’ll play a critical role in shaping and developing the tone and voice of our brand through all communication channels and directing a talented crew of creative writers. As an ardent writer and brand steward, you’ll ensure our messaging connects and resonates with our B2B and B2C customers across a range of creative executions. 

Your day-to-day work will be marked by close collaboration with designers, marketing leads, and brand strategists. You will oversee and craft compelling copy across various marketing touchpoints, including digital advertising, social channels, print collateral, presentations, events, and video storytelling. You’ll play a crucial role in promoting Coursera’s culture and values by working with colleagues and partners across functions, offering support and advice to foster exceptional writing practices.

Responsibilities:

• Guide, motivate, and mentor a team of creative writers to enhance their skills, carry out projects effectively, and deepen their knowledge while nurturing a healthy remote-first, DEI culture.
• Onboard agencies and vendors to ensure they understand and adhere to Coursera's tone and writing guidelines.
• Create and execute a brand communication strategy that connects Coursera with diverse audiences and strengthens brand awareness by maintaining and evolving voice and tone guidelines across all marketing channels.
• Manage multiple projects and collaborate closely with designers and marketing leads to deliver impactful creative executions and media campaigns. 
• Play a leading role in developing the strategy, naming, and messaging guidelines by working with the Marketing and Brand Creative teams.
• Adapt and transition between writer and editor roles when working with different teams to meet writing needs across Coursera's services, making sure our messages are clear and consistent.
• Leverage data analytics to guide content strategy and creative decision-making, using performance metrics to continuously refine and optimize messaging for maximum engagement and effectiveness.
• Explore and integrate emerging digital platforms and technologies (like AI) into our storytelling and content distribution strategies.
• Collaborate with regional teams to adapt and localize messaging for various global markets, ensuring our content is culturally relevant, resonates with local audiences, and complies with regional regulations and sensibilities.
• Champion quality and excellence in writing, ensuring every communication aligns with established brand standards.

Basic Qualifications:

• 10+ years of experience as a copywriter or equivalent combination of education and innovative work that demonstrates a similar level of expertise in global brand advertising or in-house roles.
• 3+ years of experience directly managing creative writers, with a proven ability to hire, coach, and develop talent within a team.
• Proven experience and success conceptualizing and executing effective messaging, from developing creative briefs to supporting customer acquisition and awareness campaigns.
• Deep understanding of customer acquisition and retention, with expertise in leveraging various content strategies to attract and retain customers effectively.
• A background in crafting compelling copy across various contexts, developing high-impact creative for integrated, multi-channel campaigns to reach a diverse audience.
• Proficiency in working independently within a fast-paced, agile environment, managing multiple projects of varying complexities. 
• Adapts seamlessly to changes and makes quick decisions when needed to ensure your team succeeds and meets tight deadlines.
• Comfortable shaping and being a thoughtful caretaker of a global brand’s identity while collaborating with cross-functional regional stakeholders.
• An effective communicator with a demonstrated ability to present creative concepts and messaging rationale to stakeholders using clear oral and written presentation skills.
• Proven ability to listen, navigate, and balance stakeholder needs and priorities while ensuring successful business outcomes.
• REQUIRED: Please provide a portfolio that includes examples of your best writing and shows your ability to think strategically and creatively from initial ideas to final products. Include a link.

Preferred Qualifications:

• Experience working across B2C and B2B brands in a multisided marketplace and developing messaging for marketing, product, PR, and communications executions.
• Demonstrated understanding of emerging marketing and technology trends.
• Skilled in using and integrating AI tools.
  

If this opportunity interests you, you might like these optional courses on Coursera:

• Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
• Creativity, Innovation and Transformation
• Be Your Best Creative Self

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