Sr. Copywriter, Product Marketing

Reposted 4 Days Ago
Hiring Remotely in US
Remote
Senior level
Logistics • Transportation
The Role
The Sr. Copywriter for Product Marketing will develop clear messaging, analytics narratives, and customer communications in collaboration with various teams, ensuring consistent product messaging and storytelling. This role involves creating engaging content for different audiences and utilizing AI tools for efficiency.
Summary Generated by Built In

Veriforce is the fastest-growing SaaS-technology and services company in the global supply chain risk management market. We help industry-leading companies create and maintain operating cultures and work environments that optimize safety, promote sustainability, and foster collaboration across a broad spectrum of internal and external stakeholders. What separates Veriforce from the rest is our people. We hire highly-intelligent, growth-minded individuals that team well and continuously look for new, better ways of solving business challenges.

Veriforce is seeking a Sr. Copywriter, Product Marketing to craft the voice of our Product function. You’ll partner closely with Product, Analytics, and Voice of Customer teams to create clear, compelling, and differentiated messaging that makes our products, insights, and strategies resonate with their audiences.

This role spans product marketing copywriting, analytics storytelling, customer communications, and high impact executive presentations. From defining value propositions that set us apart from competitors, to writing persuasive customer insights reports, to distilling data into narratives people remember - you’ll ensure our message is as powerful as our products.

Key ResponsibilitiesProduct Marketing Messaging
  • Write clear, concise, and differentiated product messaging for enablement, one-pagers, newsletters, and customer communications.
  • Define and articulate our value proposition and competitive differentiation.
  • Support product launches with website copy, enablement materials, and collateral that drive engagement.
  • Use AI based tools to streamline content creation and testing, ensuring messaging is both high quality and delivered faster.
Analytics Storytelling
  • Translate complex data and performance metrics into narratives that highlight trends, impact, and opportunity.
  • Partner with analysts to create data driven reports, dashboards, and executive summaries that are clear, concise, and compelling.
  • Write accompanying copy for visual dashboards and infographics to reinforce key insights.
Voice of Customer Communications
  • Draft feature announcements, change communications, and customer feedback summaries.
  • Help transform user research and focus group results into stories and recommendations for internal and external audiences.
  • Support creation of customer case studies and testimonials.
Executive & Strategic Presentations
  • Write and edit PowerPoint content to ensure clarity, flow, and strategic impact.
  • Collaborate with the Product & Experience Designer to pair powerful visuals with equally strong messaging.
  • Adapt messaging for audiences including internal teams, customers, partners, and the board.
Content Consistency & Excellence
  • Maintain a consistent voice and tone across all deliverables.
  • Create and manage messaging frameworks and content guidelines to ensure alignment across teams.
  • Edit and refine content from other stakeholders for clarity, impact, and style.
What Success Looks Like (First 12 Months)
  • Our value proposition and differentiation are clearly defined and consistently communicated across all product marketing and customer touchpoints.
  • All major analytics deliverables include compelling, easy-to-digest narratives that drive understanding and action.
  • Customer communications (feature launches, updates, insights) are timely, clear, and well-received by audiences.
  • Executive presentations are story-driven and persuasive, pairing strong narrative flow with strong design.
  • Stakeholders regularly seek your input for message clarity and storytelling guidance.
  • Content templates and guidelines are in place, saving time and improving quality across the function.
  • AI enabled workflows have been introduced that help accelerate writing, editing, and content repurposing without sacrificing creativity.
Qualifications
  • 5 years of professional writing experience in product marketing, content strategy, or related fields.
  • Proven ability to write clear, concise, and persuasive copy for multiple audiences and formats.
  • Experience with data storytelling - turning numbers into narratives.
  • Strong understanding of product marketing principles and competitive positioning.
  • Skilled at editing for clarity, tone, and structure.
  • Proficient in PowerPoint and comfortable shaping content for presentations.
  • Excellent collaboration skills and ability to work across multiple teams and priorities.
  • Comfort with using AI powered writing and productivity tools to enhance content quality and speed.

Here are just a few of the great reasons you should join our team!

  • We are mission-focused and mission-driven to help bring worker home safe every Our training products and compliance platform help keep workers safe.
  • Work with a global team! We have colleagues and customers across North America and overseas.
  • Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
  • Veriforce provides
    • 100% paid employee medical and dental insurance
    • Monthly contributions to Health Savings Accounts
    • A 401(k) match that is immediately fully vested
    • Outstanding time off benefits
    • Paid time off for volunteer activities
    • Remote work

All job offers will be contingent on successful completion of a drug screen and background check.



Top Skills

Ai Powered Writing Tools
PowerPoint
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The Company
HQ: The Woodlands,, TX
254 Employees
Year Founded: 1993

What We Do

Veriforce® is an ISO-certified, recognized leader in delivering comprehensive, integrated supply chain risk management solutions that help bring workers home safely and optimize business performance. The company’s SaaS safety and compliance platform, data integrity and verification practices, and standardized safety training programs empower leading organizations to drive safety and compliance into their supply chains and down to the worker-level.

Veriforce acquired Canada-based ComplyWorks in August 2020, creating the world’s premier supply chain risk performance network, comprising over 650 hiring clients, more than 50,000 contracting companies, 9,000 accredited safety trainers and authorized evaluators, and over 2.5 million workers. It’s this network that makes Veriforce the preferred partner for companies that strive to ensure a safe, qualified third-party workforce, to stay ahead of risk, and achieve optimal business performance. Company offices are located in The Woodlands, TX, and Covington, LA.

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