** This role is not eligible for sponsorship AND is four days onsite hybrid at our N. Scottsdale office **
Who are we looking for?
Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Sr. Content Producer - Adobe Experience Manager (AEM) in the Content Production & Merchandising team. The Content Production & Merchandising team is the team that is responsible for building superior digital experiences on www.ChoiceHotels.com, the Choice Hotels mobile app, and other marketing channels. As a key member of our Content Production & Merchandising team, you will play a key role in authoring pages, placements, and other assets that support promotions and initiatives for the marketing team and external partners.
Are you an experienced AEM content producer who wants to create digital experiences across Choice Hotels’ website, mobile app, and other marketing channels that empower guests and support our marketing efforts? We invite you to apply today for our Adobe Experience Manager (AEM) Senior Content Producer role today and #MakeItYourChoice.
Your Responsibilities
- Using AEM and assorted authoring/design tools, execute and publish content requests for digital experiences from internal stakeholders and external partners for the Choice Hotels website, mobile app, and other channels.
- Consult with stakeholders, including marketing and international content teams, to ensure a superior user experience, that best practices are followed, and that the Choice Hotels style guide is upheld.
- Implement search engine optimization, site analytics tracking, and mobile-optimized layouts. Troubleshoot content that does not display correctly and escalate any issues that cannot be resolved.
- Evolve authoring best practices through identification of new merchandising approaches, new components, and new component functionality.
- In collaboration with the site analytics team, ideate, author, and implement A/B tests through Adobe Target that allow us to draw conclusions around user behavior to shape merchandising approaches and influence subsequent tests.
- Identify industry trends and best practices within the content marketing space to ensure Choice Hotels delivers best-in-class digital experiences and communicate these to the larger team for authoring consistency across channels.
- Review all authoring creative assets for compliance with design standards, style guide tenets, and general best practices.
Your Experience, Skills & Competencies
- Bachelor's degree in related field preferred or equivalent experience.
- Proficiency in authoring with Adobe Experience Manager (AEM).
- Minimum 3 years’ experience in content authoring with Adobe Experience Management (AEM), preferably in a lead content role.
- Demonstrated understanding of web content management systems, HTML, CSS, graphic design and Photoshop editing.
- Familiarity with web accessibility standards (ADA) and responsive design principles.
- Proficient in MS Office—Microsoft Word, Excel, PowerPoint, etc.
- Strong analytical and interpersonal skills.
- Strong verbal and written communication.
- Strong troubleshooting skills.
- Ability to work effectively in a team environment, both independently and collaboratively.
- Ability to effectively prioritize and juggle multiple tasks to consistently meet deadlines and maintain service levels.
- Ability to be responsive to and effectively communicate with stakeholders.
- Editorial mindset and attention to detail.
- Knowledge of SEO best practices preferred.
Your Team
This is an individual contributor role that will report to the Manager of Content & Strategy. You will have 3 peer teammates and collaborate with cross functional departments on a regular basis.
**This role is not eligible for sponsorship**
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
Skills Required
- Proficiency authoring with Adobe Experience Manager (AEM)
- At least 3 years of experience in AEM content authoring
- Understanding of web content management systems, HTML, CSS, graphic design, and Photoshop editing
- Familiarity with ADA web accessibility standards and responsive design principles
- Proficiency with Microsoft Office, including Word, Excel, and PowerPoint
- Strong analytical, interpersonal, verbal, written communication, troubleshooting, prioritization, and teamwork skills
- Bachelor's degree in a related field or equivalent experience
- Knowledge of SEO best practices
Choice Hotels International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Choice Hotels International and has not been reviewed or approved by Choice Hotels International.
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Healthcare Strength — Benefits are described as broad, including medical, dental, and vision coverage alongside telehealth and an Employee Assistance Program. Wellness programs and related wellbeing offerings are also explicitly included in the package.
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Leave & Time Off Breadth — Time-off support is positioned as extensive, spanning paid vacation, personal and sick leave, and paid family care leave. Backup child and elder care, adoption assistance, and designated “wellbeing days” add breadth beyond standard PTO.
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Retirement Support — Retirement and financial programs include a 401(k) and Roth 401(k) as well as HSA options and financial education resources. Bonuses and referral bonuses are also listed as part of the broader rewards mix.
Choice Hotels International Insights
What We Do
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest and most successful lodging franchisors. On August 11, 2022, Choice acquired Radisson Hotels Americas, adding nine brands and approximately 67,000 rooms to its portfolio in the United States, Canada, Latin America, and the Caribbean. With 22 brands, Choice Hotels has more than 7,500 hotels and nearly 650,000 rooms in 46 countries and territories as of August 11, 2022. The Choice® family of hotel brands provides business and leisure travelers with a broad range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. At our worldwide corporate headquarters in the Washington metropolitan area (North Bethesda, MD), our IT center in Scottsdale, AZ, and St. Louis Park (MN), and through our associates across the globe, we keep those hotels humming by serving as a champion for our franchisees. When you #MakeItYourChoice, you will have the environment, the tools, and the momentum to drive your career and organizational success
