Sr. Content Marketing Strategist

Posted 6 Days Ago
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Rogers, AR, USA
In-Office
77K-107K Annually
Senior level
Cloud • eCommerce • Information Technology • Retail • Software
The Role
Leads multi-channel content strategy and execution for key audiences, campaigns, and thought leadership initiatives. Advises cross-functional partners, mentors writers, develops content plans, and manages projects from strategy through publishing. Partners with AI engineers to prototype and refine AI-assisted content workflows, runs tool pilots, and uses content performance metrics, SEO, and AEO principles to optimize results.
Summary Generated by Built In
Description:

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued. Join SPS Commerce and be part of a dynamic team that's transforming the global retail supply chain!

Position Summary:The Sr. Content Marketing Strategist leads content strategy and execution across key audiences, campaigns, and initiatives, working independently under limited supervision, balancing competing priorities, advising cross-functional partners on content approach and channel strategy, mentoring other writers to raise the bar for content quality across the team, and pioneering new ways of working with AI. This role partners closely with AI engineers to prototype new content workflows, with marketing and business leadership to co-create a content vision for a core audience segment, and with a small group of cross-functional content creators to bring that vision to life. The ideal candidate is a builder and a teacher.
What You'll Do:
  • Design content plans for key audiences, initiatives, or programs, balancing competing priorities and ambiguous requests while quarterbacking a team of internal and external experts to create high-quality, multi-channel content.
  • Advise cross-functional partners on content approach and channel strategy, co-creating content strategy in direct partnership with marketing and business leadership.
  • Shape thought leadership themes for key domains, partnering with subject matter experts to create blogs, webinars, and other long-form thought leadership assets that bring SPS Commerce and Supply Chain topics to life.
  • Leverage sophisticated AI tools to increase velocity and value throughout the process, from defining content plans to publishing.
  • Lead new content initiatives and projects from planning through execution, building early proof points (flagship pieces, pilot series, or franchises) that demonstrate the value of investing further in a given content territory.
  • Partner directly with SPS's AI engineers to prototype, test, and refine new AI-assisted content workflows, from research and drafting to structured, machine-readable formats.
  • Run structured pilots on new AI tools and workflows, documenting what works, what doesn't, and why, before wider rollout.
  • Mentor and provide feedback to other writers on the team, helping onboard new content creators to SPS's editorial standards, AI workflows, and content vision.

Where You'll Work:

This role is based out of our Rogers, AR office, with an on-site presence expected several days a week to support close, virtual collaboration between content teammates and AI engineers, marketing leadership, and the broader content team. Our team #SucceedsTogether through in-office collaboration paired with flexibility to work remotely.


What You'll Bring:
  • 7+ years of prior relevant experience in content marketing, copywriting, journalism, or a related field, with a track record of senior individual-contributor impact.
  • Excellent written and verbal communication skills, including editing and storytelling across formats and channels, with the ability to influence partners within and outside the immediate team.
  • Experience in retail, supply chain, or retail technology, with direct experience working with or for retailers/brands.
  • Demonstrated curiosity about AI and a track record of experimenting with new tools and workflows ahead of the broader team.
  • Proven ability to lead content initiatives independently, presenting strategic recommendations to senior stakeholders and incorporating their feedback.
  • Demonstrated experience designing content strategies for key audiences or initiatives, with an understanding of full-funnel marketing from thought leadership to demand generation.
  • Portfolio or project examples to demonstrate ability to create content for multiple channels and audiences, including web, email, social, and video.
  • Familiarity with SEO/AEO principles, content performance metrics, and testing/optimization frameworks.
  • Proven ability to translate ambiguous business priorities into a clear, actionable content plan.
  • Strong editorial craft and experience mentoring or coaching other writers, with the proven ability to give constructive, specific feedback that helps others improve.

What We Offer:

At SPS Commerce, we are committed to ensuring that each employee's compensation reflects their unique experiences, performance, and skills in their role. The salary range for this role considers several factors, including education, relevant skills, work history, certifications, location, and more.

The annual salary range for this role is: $76,700 - $106,900. The actual salary offered will be determined based on the factors listed above and may fall anywhere within the range.

SPS Commerce offers a comprehensive package of benefits including health, dental, vision, disability and life insurance, paid time-off, 401(k), health and flexible spending accounts, stock purchase plan and more.

Commitment to our Employees:

At SPS we power connections that drive the world of commerce forward, and our success depends on making strong decisions, fostering innovation, delivering unparalleled customer solutions, and driving outstanding business performance. We achieve this by creating an environment where every employee feels a true sense of belonging. We embrace diversity, equity, and inclusion, ensuring everyone feels accepted, valued, and empowered to make a meaningful impact. 

We are committed to affirmative action and equal opportunity in all aspects of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 

Skills Required

  • 7+ years of relevant experience in content marketing, copywriting, journalism, or a related field
  • Excellent written and verbal communication skills, including editing and storytelling across formats and channels
  • Experience in retail, supply chain, or retail technology, with direct experience working with or for retailers or brands
  • Curiosity about AI and experience experimenting with new tools and workflows
  • Ability to lead content initiatives independently and present strategic recommendations to senior stakeholders
  • Experience designing content strategies for key audiences or initiatives, including full-funnel marketing
  • Portfolio or project examples demonstrating content creation across web, email, social, and video
  • Familiarity with SEO and AEO principles, content performance metrics, and testing and optimization frameworks
  • Ability to translate ambiguous business priorities into clear, actionable content plans
  • Strong editorial skills and experience mentoring or coaching writers

SPS Commerce Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SPS Commerce and has not been reviewed or approved by SPS Commerce.

  • Equity Value & Accessibility — Equity participation stands out, with an Employee Stock Purchase Plan and role-based stock awards forming meaningful parts of total rewards. These programs are viewed as accessible and financially attractive across many teams.
  • Retirement Support — A 401(k) with company matching is a notable strength, with indications of recent enhancements to the employer match. This bolsters long-term savings and is treated as a dependable benefit.
  • Wellbeing & Lifestyle Benefits — Gym or fitness stipends, commuter benefits, onsite amenities, and an Employee Assistance Program contribute to everyday wellbeing. Hybrid flexibility further supports work-life balance as part of the overall package.

SPS Commerce Insights

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The Company
HQ: Minneapolis, MN
1,922 Employees
Year Founded: 1987

What We Do

SPS Commerce gives retail trading partners an intelligent way to manage and fulfill orders. SPS Commerce is the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. We support data-driven partnerships with innovative cloud technology, customer-obsessed service, and accessible experts so our customers can focus on what they do best. To date, more than 95,000 companies in retail, distribution, grocery, and e-commerce have chosen SPS as their retail network. SPS has achieved 80 consecutive quarters of revenue growth and is headquartered in Minneapolis.

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