Company Description
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm, and purpose…while having a lot of fun along the way. Working at Vuori, our goal is to create something special together. Our foundation and success are made possible thanks to incredible people, thriving culture, and an inspirational community.
Job Description
Reporting to the Senior Director, Consumer and Marketplace Insights, you will be help build a strong insights foundation for Vuori by overseeing the development, implementation, and education of different insights workstreams. You will be a consumer advocate, ensuring the voice of the consumer is fully represented, to help the business maximize global performance and secure the long-term health of the brand.
Qualifications
What you'll get to do:
- Monitor and evaluate competitive landscape, industry trends, and shifts in consumer behavior to provide strategic recommendations and identify new opportunities for growth
- Develop, manage, and embed key foundational tools such as brand equity tracking, shopper journey studies, consumer focus groups/immersions from conception to completion to create data-driven and actionable insights
- Build upon our consumer segmentation, bringing segments to life and embedding learnings across various functions to drive commercial output
- Serve as a trusted advisor to internal stakeholders, presenting findings in a clear and compelling manner and providing insights that guide business strategies in marketing and other functions (e.g. merchandising, retail, etc.)
- Identify opportunities to integrate new and existing data sources into cohesive insights that enable consumer centricity and support short and long-range planning
- Foster a consumer-centric culture by identifying new opportunities to embed or enhance consumer and marketplace insights within the Go-To-Market (GTM) process
Who you are:
- 10+ years in managing and developing consumer insights to inform strategic and tactical business decisions
- Demonstrated experience in designing and leveraging a range of qualitative and quantitative research methodologies with minimal supervision
- Exceptional verbal and written communication skills
- Deep intellectual curiosity, creativity, and a passion for problem-solving
- Strong commitment to understanding and serving the Vuori consumer
- Excellent Analytical skills and strategic mindset
- Ability to present insights with confidence and objectively represent the consumer in meetings with business partners
- Strong interpersonal skills, including a positive, cooperative attitude - both inside and outside the department
- Experienced in managing and partnering with multiple research suppliers
- Demonstrated prior experience with trend identification
- Proven experience with global research and Go-To-Market (GTM) integration
- Comfortable working independently as well as with dynamic cross-functional teams
- Must be able to time manage effectively, be flexible, and juggle multiple projects and priorities
Additional Information
Our investment in you:
At Vuori, we’re proud to offer the following to our employees;
- Health Insurance
- Pension Scheme
- Generous Vuori Discount & Industry Perks
- Paid Time Off
- Wellness & Fitness benefits
The salary range for this role is $155,000 per year - $175,000 per year.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
What We Do
Vuori is built to move and sweat in, yet designed with a West Coast aesthetic that transitions effortlessly into everyday life. Breaking down the boundaries of traditional activewear, we are a new perspective on performance apparel.
