We are looking for a strategic and consumer-focused Senior Consumer Marketing Manager to help shape the future of Philips Sonicare.
The role will translate consumer needs, category insights and business opportunities into compelling propositions, portfolio choices and innovation priorities. Working across consumer insights, design, product development, clinical, commercial and regional teams, the successful candidate will ensure that new propositions are differentiated, validated and commercially relevant.
Your responsibilities:- Develop a deep understanding of consumer needs, category dynamics, competitive activity and emerging trends.
- Translate insights into clear recommendations for propositions, portfolio architecture and innovation roadmaps.
- Lead the development of consumer value propositions, benefit hierarchies, claims, reasons to believe and messaging.
- Create compelling proposition and feature ladders across price tiers.
- Define and lead consumer validation plans, including qualitative research, concept testing, conjoint, pricing and portfolio optimization.
- Assess concept appeal, differentiation, superiority, willingness to pay and portfolio incrementality.
- Identify opportunities to strengthen or simplify the portfolio.
- Represent the consumer marketing perspective within cross-functional innovation programs.
- Align senior stakeholders and support key milestone and investment decisions.
- Partner with markets and commercial teams to ensure propositions are executable across channels, price points and geographies.
- 8–12 years of experience in consumer marketing, proposition development, innovation, portfolio strategy or category management.
- Experience in a global consumer goods, personal health, healthcare technology or durable goods environment.
- Strong track record of translating consumer insights into innovation and commercial decisions.
- Experience leading multifunctional teams and influencing senior stakeholders in a matrix organization.
- Strong understanding of brand positioning, pricing, portfolio architecture and go-to-market strategy.
- Bachelor’s or master’s degree in marketing, business, consumer psychology, economics or a related field.
Experience in oral healthcare, connected products, consumer electronics, regulated health propositions or global platform development would be an advantage.
Required skills- Consumer insight and empathy
- Strategic marketing and portfolio thinking
- Proposition and benefit development
- Feature-to-benefit translation
- Innovation and concept development
- Qualitative and quantitative research interpretation
- Conjoint, pricing and portfolio optimization
- Commercial and financial acumen
- Competitive and category analysis
- Cross-functional leadership and stakeholder influence
- Executive communication and storytelling
- Project and program management
- Ability to manage ambiguity and make clear decisions
- Consumer obsessed
- Strategic and analytically rigorous
- Curious and future focused
- Collaborative but willing to challenge
- Decisive and accountable
- Comfortable working in a complex global environment
The successful candidate will strengthen the quality of consumer-led decision-making, create differentiated and validated propositions, improve alignment between consumer needs and technical capabilities, and help build a stronger, more focused innovation portfolio for Philips Sonicare.
Compensation & benefits
Doing meaningful work should come with fair, transparent rewards. The base salary range for this role is EUR 78,187.00 - EUR 130,312.00.
We determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you'll have in this role, alongside internal equity and local market considerations.
This role is eligible for 3% short term incentive with your rewards linked to both individual performance and company results. We’ll share the full approach with you during the interview process, so you can make a clear, informed decision. Benefits include hybrid working, paid time-off, health and wellbeing benefits, learning and development opportunities.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
This position is based in Amsterdam, The Netherlands.
About Philips
Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.
Skills Required
- 8–12 years of experience in consumer marketing, proposition development, innovation, portfolio strategy, or category management
- Experience in a global consumer goods, personal health, healthcare technology, or durable goods environment
- Track record of translating consumer insights into innovation and commercial decisions
- Experience leading multifunctional teams and influencing senior stakeholders in a matrix organization
- Strong understanding of brand positioning, pricing, portfolio architecture, and go-to-market strategy
- Bachelor’s or master’s degree in marketing, business, consumer psychology, economics, or a related field
- Experience in oral healthcare, connected products, consumer electronics, regulated health propositions, or global platform development
- Consumer insight and empathy
- Strategic marketing and portfolio thinking
- Proposition and benefit development
- Feature-to-benefit translation
- Innovation and concept development
- Qualitative and quantitative research interpretation
- Conjoint, pricing, and portfolio optimization
- Commercial and financial acumen
- Competitive and category analysis
- Cross-functional leadership and stakeholder influence
- Executive communication and storytelling
- Project and program management
- Ability to manage ambiguity and make clear decisions
Philips Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Philips and has not been reviewed or approved by Philips.
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Retirement Support — Retirement support is positioned as a standout, including a strong 401(k) match (often described at 7%) alongside pensions in some contexts.
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Flexible Benefits — Flexible benefits are emphasized through choice in health insurance options and a broad “Total Rewards” approach that combines compensation, health and wellness, and work-life support.
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Leave & Time Off Breadth — Leave and time off breadth appears strong, with generous paid time off and policies covering parental leave, caregiving responsibilities, volunteering, and family medical leave.
Philips Insights
What We Do
As a leading health technology company, it is our purpose to improve people’s health and well-being through meaningful innovation. Our goal is to improve 2.5 billion lives per year by 2030. We're always looking for ways to make life better – not only for our customers, but also for everyone working here. That's why we're taking steps to create an environment where we all acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.
