Sr. Consumer GTM Marketing Manager

Let’s talk about the team

We’re Resmed, a global leader in sleep health, dedicated to helping more than 100 million people sleep and live better. Sleep represents a core pillar of your health, and our goal is to empower each person to improve their overall sleep health. The consumer marketing team is focused on building awareness and education around sleep health while also elevating the Resmed brand directly with consumers.  Breaking through the traditional norms, the consumer marketing group develops the strategy and executes on campaigns across the entire consumer journey from awareness through advocacy. We want you feel safe and comfortable on your sleep health journey, and we are committed to ensuring you are supported at every step of your journey to better sleep. Our team is part of a larger Global Consumer marketing organization, and we partner with our digital, creative, consumer insights and brand teams to elevate the bar for marketing at Resmed.

Let’s talk about the role

Are you a visual storyteller? A brand strategist? Someone who has brought connected consumer products to market? The role of a Senior Manager, Marketing in a consumer health technology company requires a versatile skill set that blends forward-thinking marketing expertise with a deep understanding of connected consumer technology landscape. The role will require strategic thinking, a customer-centric approach, strong communication and analytical skills, and the ability to navigate regulatory complexities while still delivering impactful, data-driven campaigns.  This role will be the consumer marketing leader for our product and service launches, working closely with product marketing to ensure the optimal experience.

• Working closely with the product and sales teams to ensure product, marketing and sales are aligned on goals, messaging, and lead generation strategies.
• Partnering with product marketing managers and development teams to understand features, benefits, and updates, ensuring marketing is accurately conveying the product's value proposition.
• Gathering and integrating customer feedback to improve marketing efforts and product development.
• Defining and tracking key performance indicators (KPIs) for customer acquisition, retention, and lifetime value.
• Continuously optimizing launch marketing campaigns based on data insights and market feedback.
• Lead consumer marketing within our rePAP or product renewal efforts
• Lead the creation of product storytelling around product and service innovations to connect with consumers emotionally
• Building relationships with providers, influencers, and other strategic partners to amplify brand awareness and integrate into GTM execution
• Post purchase engagement on products and services. Optimizing content and evolving CRM to personalize content for Resmed consumers

Let’s talk about Qualifications and Experience

• Minimum 6 years’ experience in consumer marketing
• A portfolio of real world examples that exemplify your best work
• Experience leading integrated marketing campaigns
• Experience pushing the creative boundaries and work level
• Experience leading B2C product and brand campaigns
• Experience managing and growing and maintaining products and services in market with data driven decision making, engagement and proven growth
• Experience using an array of martech platforms with data & analytical platforms to develop strategic decision

Preferred:

• Bachelor’s degree required / MBA desired
• 10+ years of related experience.
• Consumer marketing a must

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue fifteen days Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. 

Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills.

At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.  A reasonable estimate of the current base range for this position is:  $146,000- $218,000

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!