Beyond Meat, Inc., otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet.
The Company’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare.
Job Description
The Senior Manager of Community Engagement leads the strategy and execution of initiatives that build, nurture, and scale meaningful relationships between the organization and its communities, while activating a coalition of mission-aligned partners. This role is responsible for driving authentic engagement, strengthening brand loyalty, and addressing misinformation by elevating credible, values-driven voices that reinforce the benefits of Beyond Meat’s products.
At the core of this role is a commitment to enhancing Beyond Meat’s reputation among advocates and grassroots supporters who share our dedication to empathy, compassion, health, and sustainability. The Senior Manager ensures a consistent, positive brand experience across all community touchpoints while mobilizing partners and communities to amplify our mission in credible and impactful ways.
TASKS, DUTIES, & GENERAL RESPONSIBILITIES
Design and execute a comprehensive partnership strategy across mission-aligned nonprofit and advocacy organizations
Build and maintain trusted, long-term relationships with leaders in animal welfare, plant-based health, environmental advocacy, rescues, sanctuaries, and student communities
Identify and activate credible third-party voices to help counter misinformation and reinforce the Company’s mission and values
Partner cross-functionally with Communications and Marketing to support op-eds, campaigns, and organic amplification opportunities
Develop “surround sound” engagement strategies that mobilize partners across social media, earned media, grassroots networks, and key moments
Lead a scalable grassroots engagement strategy that drives authentic connections with plant-based and mission-aligned communities
Oversee the Company’s presence at key events, conferences, and community activations across advocacy, health, environmental, and compassion-driven spaces
Direct execution of product sampling, donations, field activations, and ambassador-style engagement programs
Evaluate and prioritize opportunities based on strategic alignment, audience impact, and measurable return
Position Beyond Meat as a trusted, mission-driven partner—not a transactional sponsor—within aligned communities
Develop partnership frameworks that enable long-term collaboration, co-created initiatives, and shared value
Manage partner lifecycle from identification and onboarding to engagement, measurement, and retention
Build and implement scalable systems for managing coalition and grassroots programs
Define and track KPIs across partner growth, engagement, event impact, sampling effectiveness, and earned amplification
Establish clear reporting structures to provide leadership visibility into performance, priorities, and ROI
Continuously optimize strategies based on data, insights, and the evolving needs of the business
Supervisory Duties (if applicable)
None
QUALIFICATIONS
Education, Technical Skills, and/or Previous Experience:
Bachelor’s degree in a related field required
7+ years of experience in partnerships, grassroots marketing, community engagement, advocacy, nonprofit collaboration, or related fields
Proven success building and managing mission-aligned partnerships or coalitions
Strong understanding of animal welfare, plant-based nutrition, sustainability, and/or environmental advocacy ecosystems
Experience leading community-based campaigns, event activations, or ambassador programs
Demonstrated ability to influence through storytelling, communications, and stakeholder engagement
Strong project management and cross-functional collaboration skills in a fast-paced environment
Experience with measurement frameworks, impact tracking, and partner relationship management systems
High emotional intelligence, sound judgment, and a deep commitment to purpose-driven work
Strong strategic thinking skillset
Experience in relationship building & stakeholder influence
Strong verbal and written communications
Data-driven decision making
WORK ENVIRONMENT
In office at headquarters in El Segundo, CA or remote in a major metropolitan area
Travel expected (approximately 20%)
**Annual salary commensurate with experience**
The starting annual base pay for this role is between USD $120,000 and $140,000. The actual base is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus and benefits.
Beyond The Plant Protein Company is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.
For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.
What We Do
We believe there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal to plant-based meat, we can positively impact four growing global issues: human health, climate change, constraints on natural resources, and animal welfare.
