Sr Commercial Marketing Manager

Posted 12 Days Ago
Be an Early Applicant
2 Locations
In-Office
109K-237K Annually
Senior level
Other • Utilities
The Role
Leads prepaid commercial marketing growth by translating customer, competitive, channel, and financial insights into acquisition strategies, offers, roadmaps, and measurable execution plans. Owns performance steering, KPI tracking, business reviews, test-and-learn programs, value-proposition optimization, and cross-functional launches. Presents data-backed recommendations to senior leadership and influences matrixed teams to improve customer acquisition, net adds, revenue, conversion, and customer lifetime value.
Summary Generated by Built In

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

Job Overview
The Sr Commercial Marketing Manager is a growth leader within the Acquisition, Offers & Growth team, responsible for deploying the Precision Growth Playbook and steering performance to deliver customer, net-add, and revenue outcomes across the prepaid portfolio. This role translates customer, competitive, channel, and financial insights into prioritized growth initiatives, actionable offers, and measurable execution plans.
The role owns the operating rhythm from opportunity identification through launch and performance optimization. It partners across Integrated Marketing, Media & Digital, Product, Channel and Sales Operations, Finance, Consumer Insights, Technology, Program Management, and Care to close value-proposition gaps, improve acquisition and conversion, activate priority customer segments, and rapidly respond to market performance.
The ideal candidate combines strategic thinking, analytical rigor, commercial judgment, and strong cross-functional leadership. They are comfortable working under quarterly pressure, simplifying complex insights for senior leaders, and driving teams from recommendation to execution.

Job Responsibilities:

  • Deploy the Precision Growth Playbook across priority prepaid brands, customer segments, offers, and channels; translate strategic plays into sequenced roadmaps, owners, milestones, and measurable business outcomes.
  • Own performance steering for acquisition and growth, including recurring business reviews, target tracking, variance analysis, root-cause diagnosis, risk identification, and corrective-action plans.
  • Develop and maintain a portfolio of growth initiatives that balances in-quarter delivery with longer-term value creation; prioritize opportunities based on customer impact, revenue and net-add potential, implementation complexity, and strategic fit.
  • Turn customer, market, competitive, channel, and financial insights into clear commercial recommendations, business cases, and executive decision materials.
  • Identify and close value-proposition gaps across rate plans, features, devices, pricing, fees, multi-line propositions, bundles, and loyalty mechanics to improve acquisition quality and lifetime value.
  • Build segment-led acquisition strategies and offers for priority audiences, tailoring value propositions, messaging, distribution, promotions, and retention hooks to distinct customer needs.
  • Lead test-and-learn plans that define hypotheses, test cells, success measures, readout timing, and scale decisions; institutionalize learnings into future playbook actions.
  • Drive cross-functional execution from concept through launch, ensuring requirements, dependencies, legal and compliance considerations, channel readiness, communications, and measurement plans are aligned.
  • Present concise, data-backed recommendations and performance narratives to senior leadership, surfacing decisions required, trade-offs, risks, and next actions.
  • May lead, coach, or mentor less experienced team members and influence work across matrixed teams without direct authority.
  • Key Outcomes
  • Acquisition, net-add, and revenue commitments are actively steered and delivered in-quarter and in-year.
  • Precision Growth Playbook priorities move from insight to launch with clear accountability and measurable impact.
  • Offers and segment strategies are more differentiated, targeted, and responsive to customer and competitive needs.
  • Retail, digital, media, and channel investments convert more efficiently and produce higher-quality growth.
  • Leadership has a transparent view of performance, risks, trade-offs, and the actions required to close gaps.

Education

  • Bachelor's degree in Marketing, Business, Economics, Analytics, or a related field (Required).
  • Master's degree or advanced degree (Preferred).

Work Experience

  • 7+ years of progressive experience in commercial marketing, growth strategy, acquisition, offers, product marketing, pricing, channel strategy, or business performance management; telecommunications, subscription, retail, digital, or consumer services experience strongly preferred.
  • Demonstrated experience translating customer and business insights into growth strategies, commercial roadmaps, and executable plans.
  • Experience owning performance management, business reviews, forecasting, KPI development, and corrective-action planning.
  • Proven success leading complex, cross-functional initiatives from strategy through launch and optimization.
  • Experience building business cases, sizing opportunities, evaluating trade-offs, and presenting recommendations to senior leaders.
  • Experience with test-and-learn, segmentation, offer design, funnel optimization, or omni-channel acquisition (Preferred).

Knowledge, Skills & Abilities

  • Strong commercial judgment with the ability to connect customer needs, competitive dynamics, channel realities, and financial outcomes.
  • Advanced analytical and problem-solving skills; able to synthesize large data sets and ambiguous inputs into clear actions.
  • Strong executive communication, storytelling, and presentation skills.
  • Ability to influence and align senior stakeholders across a highly matrixed organization.
  • Ability to prioritize and deliver in a fast-paced environment with shifting conditions and quarterly pressure.
  • Working knowledge of acquisition economics, offer and pricing strategy, conversion funnels, customer lifetime value, and growth measurement.
  • High ownership, curiosity, and bias for action; comfortable challenging assumptions and iterating quickly.

Additional Job Requirements

  • At least 18 years of age.
  • Legally authorized to work in the United States.
  • Travel required: Yes, but rare
  •  
  • Licenses and Certifications:

• At least 18 years of age
• Legally authorized to work in the United States
Travel:
Travel Required (Yes/No):Yes
DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No

Total Target Cash Earnings Opportunity: $131,160 - $236,640

National Base Pay Range: $109,300 - $197,200

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results. 

The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ365172¶dox=1

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary. 
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Skills Required

  • Bachelor's degree in Marketing, Business, Economics, Analytics, or a related field
  • 7+ years of progressive experience in commercial marketing, growth strategy, acquisition, offers, product marketing, pricing, channel strategy, or business performance management
  • Experience translating customer and business insights into growth strategies, commercial roadmaps, and executable plans
  • Experience owning performance management, business reviews, forecasting, KPI development, and corrective-action planning
  • Experience leading complex, cross-functional initiatives from strategy through launch and optimization
  • Experience building business cases, sizing opportunities, evaluating trade-offs, and presenting recommendations to senior leaders
  • Telecommunications, subscription, retail, digital, or consumer services experience
  • Experience with test-and-learn, segmentation, offer design, funnel optimization, or omnichannel acquisition
  • Master's degree or advanced degree
  • At least 18 years of age
  • Legally authorized to work in the United States

T-Mobile Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about T-Mobile and has not been reviewed or approved by T-Mobile.

  • Equity Value & Accessibility Company materials outline annual restricted stock unit grants for eligible employees and a 15% discount Employee Stock Purchase Plan with a lookback. Permanent stock‑grant increases for non‑executive roles beginning in February 2025 are positioned to enhance total compensation.
  • Parental & Family Support Paid parental leave provides up to 8 weeks at 100% pay for birth parents plus bonding time, with additional paid bonding leave for non‑birth parents and grandparents. Family‑building supports include Progyny fertility coverage, adoption and surrogacy reimbursement up to $30,000 per child, doula reimbursement, childcare subsidies, and Bright Horizons backup care.
  • Fair & Transparent Compensation Pay ranges are visible in current postings (e.g., ~$18–$20/hour for Mobile Associate and around $29/hour for Sr. Mobile Expert in some markets), reflecting a tiered retail pay ladder. Company materials emphasize market benchmarking and career bands.

T-Mobile Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Bellevue, WA
89,016 Employees

What We Do

T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint.

Similar Jobs

PwC Logo PwC

Front Office Strategy Consulting - Marketing & Commercial Strategy Senior Manager

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Hybrid
6 Locations
370000 Employees
124K-280K Annually
In-Office
3 Locations
89016 Employees
122K-220K Annually

PNC Bank Logo PNC Bank

Software Engineer

Machine Learning • Payments • Security • Software • Financial Services
Hybrid
Farmers Branch, TX, USA
55000 Employees
65K-166K Annually

Liberty Mutual Insurance Logo Liberty Mutual Insurance

Product Owner

Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Remote or Hybrid
6 Locations
40000 Employees
106K-197K Annually

Similar Companies Hiring

Treeswift Thumbnail
Artificial Intelligence • Hardware • Machine Learning • Robotics • Software • Utilities
New York, New York
55 Employees
Energy CX Thumbnail
Greentech • Professional Services • Business Intelligence • Consulting • Energy • Financial Services • Utilities
Chicago, IL
108 Employees
Rosendin Thumbnail
Other • Manufacturing
San Jose, CA
6219 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account