Sr. Category Analyst

Kinder’s is seeking a talented Senior Category Analyst who is passionate about being part of a team of hard-working people focused on bringing the future of flavor to consumers everywhere.

We are a fast-growing company working hard to bring amazing flavor solutions that are as exciting and delicious as they are simple to use to our consumers whether they are experienced cooks or first-timers in the kitchen.  We are obsessed with quality and are 100% committed to being the most innovative company in any market we serve.  Our mission is to bring awesome flavor to consumers whenever and wherever they are looking for it and whatever for they are looking for it in (seasonings, sauces, gravy, marinades, or anything else we can come up with).  We have experienced tremendous growth over the last 5 years, but we think we are just getting started.  We love our consumers and are fired up to be part of their flavor journey.  And we need more great folks to help us continue to raise the bar for what they think is even possible in their own kitchens.

Today, we have over 100 products sold nationwide at retailers including Costco, Walmart, Sam’s Club, Whole Foods, Sprouts, Kroger, Safeway and many more.  While we have been around for over 75 years, we have experienced explosive growth in the last 5 years and are now a top 5 brand in the U.S. in multiple flavor categories including seasoning blends, BBQ sauce, and wing sauce.  To keep our momentum rolling, we need more passionate flavor advocates and builders to come and join our team and help us reach every kitchen across the U.S. and maybe even the world. 

The Senior Category Analyst will lead sales analytics across key customer accounts and provide actionable insights to drive brand and category growth.   They will partner closely with Sales team on assortment analysis, marketing ROI, customer presentations, and more. The ideal candidate will have very strong analytic skills and can craft effective stories with data. If you are passionate about driving growth through actionable insights, we want to hear from you!

• Uncover insights, trends, shopper behaviors and competitive activity to guide tactics and strategy.
• Utilize syndicated data sources, including point-of sale and household panel, to answer key business questions across customers.
• Lead advanced data analysis across categories and competition. Identify customer-specific insights to drive growth and strengthen partnership with our customers.    
• Develop comprehensive presentations with strong data visualization.  Share insights, findings, and recommendations across Kinder’s organization, and externally in retailer meetings.
• Track and report sales performance of Kinder’s key initiatives, such as innovation launches or in-store marketing programs.   
• Lead promotional effectiveness and marketing ROI analysis to optimize strategies and drive incremental sales. Collaborate with Customer Marketing, Sales, Finance, etc. to guide strategies.
• Conduct shopper research and analysis to understand behaviors, preferences, and purchasing patterns.

• Bachelor’s degree in marketing, market research, or related field.
• 2-4 years of experience in category management, sales analytics, insights, or related field, preferably within the CPG industry.
• Strong analytical skills with the ability to analyze complex data sets and derive actionable insights.
• Experience with syndicated data (e.g., Circana, NIQ, SPINS) and household panel data (e.g., Circana, Numerator).
• Excellent communication and presentation skills, with the ability to distill complex information into clear and concise insights and tell stories with data.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in PowerPoint

• Strategic thinker with the ability to connect insights to business strategy and decision-making.
• Collaborative team player with strong leadership skills and the ability to influence cross-functional teams.
• Business builder who owns and drives results.
• Growth mindset with an excitement to learn (and teach).
• Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team. management, leadership, communication and influence
• Self-starter who takes initiative and speaks their mind.
• Excited to be part of a fast-moving team with the ability to be a leader and a follower.
• Enjoy making decisions and finding ways to say ‘yes’ as often as possible to impactful and important priorities.

• No two days here are the same.
• We try to be good team members and good communicators, but we don’t live by hierarchy and structure – everyone is a difference maker here.
• We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
• We believe our job is to take smart risk, not to eliminate risk.
• We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.
• We aren’t trying to be average – we want to do exceptional things and we are willing to work hard to achieve them.

The position will be based out of our 20,000 sq. foot office in Walnut Creek, CA. We strongly believe in the power of culture and community and have a hybrid work structure with 4 days in the office on a weekly basis to encourage collaboration and personal connections that will allow us to better serve our customers and consumer and to have more fun.  Fridays are flex days with employees having the opportunity to choose to be either in the office or to work from home based on what makes most sense for them.

Some travel will be required for this role on a periodic basis. Typically, this travel may include customer meetings or company events