Responsibilities
- Develop and execute social media and digital campaigns across platforms including TikTok, Instagram, Twitter/X, Snapchat, and more to drive engagement, growth, and conversions
- Manage scheduling, publishing, and engagement using social media management tools
- Analyze campaign performance using platform analytics and translate data into actionable insights
- Create and implement nationwide advertising strategies to support brand visibility and conversion goals
- Develop and maintain SEO strategies, including writing and optimizing blog content to increase organic traffic to the e-commerce platform
- Collaborate with CRM teams to improve lead prioritization, campaign performance tracking, and ROI analysis
- Launch and monitor digital email marketing campaigns in alignment with online privacy and CAN-SPAM regulations
- Plan and execute direct marketing campaigns, managing everything from concept to results analysis
- Initiate KPI monitoring frameworks, set baseline performance goals, and define milestones for improvement
- Continuously optimize lead generation and marketing communication methods for compliance and impact
Requirements:
- 2–4 years of proven experience in campaign management, digital marketing, or social media strategy
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in campaign strategy and execution, ideally within a digital-first or consumer brand environment
- Strong understanding of major social media platforms and digital marketing best practices
- Proficient in interpreting analytics data and using insights to inform decisions
- Experience with digital marketing and CRM tools such as Hootsuite, HubSpot, Mailchimp, or similar
- Excellent written and verbal communication skills
- Creative, proactive, and detail-oriented with a strong sense of ownership
- Strong project management and cross-functional collaboration skills
- Fluency in Arabic and English is a must
Skills Required
- 2 - 4 years of proven experience in campaign management, digital marketing, or social media strategy
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in campaign strategy and execution
- Strong understanding of major social media platforms and digital marketing best practices
- Proficient in interpreting analytics data and using insights to inform decisions
- Experience with digital marketing and CRM tools such as Hootsuite, HubSpot, Mailchimp, or similar
- Excellent written and verbal communication skills
- Strong project management and cross-functional collaboration skills
- Fluency in Arabic and English
What We Do
At Soum, we're on a mission to build a marketplace that enables users to buy and sell anything online with convenience, trust, and ease starting in the MENA market. We began with second-hand electronics in KSA, becoming market leaders, and are now expanding to used cars and collectibles. In just two years, we've facilitated hundreds of thousands of transactions across 150+ locations in the Kingdom, maintained 10,000 active listings at any given time, earned the distinction of being the 10th most downloaded e-commerce app in KSA for 2023, and received more than 5 million app downloads. Our team, Soumers, have worked in over 14 countries from the US to South Korea. We are always on the look out for the best and brightest to join. We look beyond resumes and titles, we look for the innovators, the hungry, the go-getters. We offer them the autonomy to experiment, learn, fail, and grow. Every transaction on Soum is guaranteed; we hold funds until the item is delivered and confirmed by the buyer, thanks to our proprietary fulfillment and payment systems. This ensures a secure and reliable marketplace experience. Soum has pioneered a solution that have transformed digital commerce for sellers in the wider region: Individuals: Enjoy unique home pick-up and delivery services, secure payments, and transaction guarantees for worry-free selling. Small Businesses: Sell faster and reach a wider audience with our dedicated "Merchant App." Teleco and retail partners: Gain optimal returns with bulk-selling options, comprehensive inspections, and efficient warehouse management. We deploy AI models to power our marketplace with personalized recommendations, dynamic pricing, predictive analytics, and fraud detection, ensuring a smarter, safer, and more efficient platform for our users. Soum is backed by local and regional investors including, amongst others, Jahez Group, Isometry Capital, and Al Rajhi Partners and have raised $22Mn to date.
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