Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:
Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
Continuous professional growth and leadership opportunities.
Health, wellness, and financial benefits to offer peace of mind to you and your family.
World-class facilities and the technology you need to thrive – in our offices or yours.
This individual partners closely with solution leaders, sales, alliances, and marketing teams to drive consistent, scalable GTM messaging that supports pipeline growth and long-term customer value.
Role Description
Solution Led Campaign Strategy
Drive campaign strategy and execution for Microsoft solution areas, including:
Security, AI workforce solutions, and Cloud & AI
Deliver solution-based campaigns that:
Address customer pain points and outcomes
Highlight Microsoft technologies and SHI services together
Align to Microsoft and SHI GTM priorities
Ensure campaigns are solution and outcome-driven, not product-led
Services & GTM Messaging
Work cross-functionally to ensure SHI services messaging is layered into all Microsoft solution GTM campaigns
Support development of solution briefs, campaign themes, and messaging frameworks
Align Microsoft solution campaigns to SHI wide marketing initiatives, ensuring:
Consistent messaging and positioning
Clear integration of Microsoft solutions within broader SHI narratives
Support Marketing of SHI back to Microsoft
Produce win wires working from service wins and work with alliances to deliver them to the relevant Microsoft Teams
Work with internal teams to produce win-wires and customer case studies as applicable
Cross-Functional & Partner Collaboration
Work cross-functionally with: SHI sales, Alliances, Services, and marketing leadership, as well as the Microsoft alliance
Coordinate campaign execution across multiple teams while maintaining consistency and alignment
Brand, Assets & Content Development
Be brand certified and capable of creating campaign assets and emails
Identify needs for advanced or strategic content and collaborate with:
Internal SMEs
External partners and agencies
Ensure all assets meet SHI brand standards and Microsoft partner compliance requirements
Full Funnel Execution & Lead Management
Run full funnel campaigns tied to solution adoption and growth
Understand and manage lead flow, attribution, and follow-up in partnership with marketing operations
Ensure leads are properly routed and supported with relevant sales enablement
Measurement & Optimization
Measure campaign success through:
Engagement and conversion metrics
Increase in account-level contacts
Pipeline contribution
Solution adoption indicators
Optimize campaigns based on performance data and stakeholder feedback
Behaviors and Competencies
Strategic Thinking: Can analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.
Leadership: Can lead strategic team initiatives, inspire others to take leadership roles, and foster a culture of shared responsibility and continuous improvement.
Business Acumen: Can provide strategic guidance and insights to drive overall business success.
Creativity: Can lead organizational transformation by fostering a culture of creativity, inspiring others, and driving breakthrough innovations.
Communication: Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.
Analytical Thinking: Can lead and innovate in the application of analytical thinking, solve complex problems, influence others, and contribute to best practices.
Adaptability: Can drive strategic transformations, inspire others to embrace change, and foster a culture of continuous adaptation.
Collaboration: Can lead complex team projects, inspire others to collaborate effectively, and foster a culture of mutual respect and shared purpose.
Customer-Centric Mindset: Can lead strategic initiatives focused on improving the overall customer experience. Inspires and mentors others to adopt a customer-centric approach, fostering a culture of customer focus throughout the organization.
Results Orientation: Can inspire a culture of results-orientation across the organization, setting high standards and holding everyone accountable for achieving results.
Skill Level Requirements
Experience in utilizing current marketing channels and techniques to reach target audiences. - Expert
Experience in developing and executing strategies to generate interest and support the sales process. - Expert
Ability to examine and model data to support marketing decision-making. - Expert
Proficiency in utilizing Customer Relationship Management software for data-driven marketing. - Expert
Ability to effectively utilize applications like Teams, SharePoint, Word, Excel, and PowerPoint for marketing tasks. - Expert
Other Requirements
Completed a Bachelor's Degree in a related field required
5-8 years of Marketing experience
2 years of f management experience
Ability to travel 20%
The estimated annual pay range for this position is $100,000 - $200,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
Top Skills
What We Do
Think of SHI as your personal technology concierge. We connect your team with the IT solutions and services you need to support your organizational growth and employee experience. Whether you’re building a modern hybrid workplace, defending against an evolving threat landscape, making the cloud work harder for you, or searching for ways to optimize your software portfolio, our friendly 6,000-person team is ready to solve what’s next for your organization. Our in-house data center integration, device configuration, and deployment and license advisory services, plus our top-tier status with vendors and flexible financing make life simpler for IT decision makers. Execute your IT vision with stress-free, scalable solutions you – and your people – will love. SHI is proud to be the largest Minority/Woman Owned Business Enterprise (MWBE) in the United States.
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