Sr. Brand Manager

Job Description

We are looking for a Senior Brand Manager to define and deliver the marketing strategy for our LATAM business. Bring your energy, creativity and ability to empower others around you to build success in a fast-paced commercial environment.

In return, we will challenge and empower you to success and professional development in a wonderful team committed to supporting business growth and ultimately to put outstanding brand into the hands of happy children!

Core Responsibilities

The role is set up at the LATAM regional level and is accountable for several LATAM markets, where it is expected to generate fast-track demand and results.

• Create compelling mid- and long-term marketing strategies that supports the growth vision in LATAM and deliver critical metrics such as: Consumer Sales, EBIT, Budget Management, Forecast accuracy, Customer Operational measures.

• Responsible for crafting compelling LATAM go-to-market strategies and successfully implementing them across markets to ensure high-level results. This involves tailoring sophisticated OESP strategies to regional nuances and applying best-in-class tracking and analytical approaches to optimize and enhance campaign effectiveness.

• A demonstrable track record of contributing to the growth of a high profile, brand-led consumer goods company.

• Strong track record in driving meaningful innovation and marketing transformation. Has demonstrated a willingness to take calculated risks and agility in responding to the changing external landscape. The Senior Brand Manager will also focus on optimizing marketing processes to elevate the brand marketing structure.

• Foster an agile marketing culture that uses insights to anticipate trends and respond swiftly to evolving market dynamics.

• Expert in Digital Marketing maximizing owned, earned, and shared media opportunities. This role collaborates strongly with Digital Marketing, Trade Marketing, Commercial, and Operations areas, where leadership, excellence, and a cohesive, results-focused narrative drive successful execution and business outcomes.

• Lead local cross-functional teams and drive market deep dives, delivering comprehensive consumer, shopper, and competitive strategies that shape LATAM brand growth.

• Lead relationships with several vendors, internal & external media agency and IP partners to generate strong and sustainable demand

• Implement the Marketing Budget, guide and monitor the LATAM Brand Marketing budget on allocation, execution and compliance of annual investment, taking strong and accurate direction where necessary

• The candidate will be an inspiring, effective influencer and energetic leader who has a passion for excellence in collaboration.

Do your part in our team succeeding

You will be part of the LATAM Brand Marketing Team which excels in converting first-class consumer and shopper insights into compelling, creative and innovative business and communication programs, under pinned by a strong commercial understanding and focus.

The purpose of this role is to proactively support and challenge the Marketing team and overall business to allow successful development of strategic plans, efficient budget management and financial planning, and effective implementation of tactical plans.

This role requires a high level of financial understanding and analytics, and will need to apply expert knowledge of consumers, shoppers, competitors and commercial landscape within the Toy Industry.

Do you have what it takes?

• High level of strong brand marketing and brand lead generation experience in highly complex business model

• In-depth experience as a Brand Manager, Sales Mgr or strong commercial leadership background

• Strong analytical, data querying and interpretation skills and comfortability working with large data sets to distill insights

• Strong organizational and project management skills, with strong ability to prioritize deliverables

• Demonstrated experience managing IP partnerships

• Proven ability to make changes and gain adoption with a can-do attitude

• Advanced fluency in English and Spanish is essential. Excellent communication skills both verbally and in writing and comfortable in presenting complex ideas in both languages

Relocation

There is no relocation budget for this role.

Hybrid working model

Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

#LI-LW2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – You'll find this at the top of this advert and when you join the team, we'll confirm this with you.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
 
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
                                                                                                                                             
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.