(Sr.) Brand Manager

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Huangpu, Shanghai
In-Office
AdTech • Consumer Web • eCommerce
The Role

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

(Sr.) Brand Manager, responsible for Contac brand in OTC MKT team

Key responsibilities

  • Facilitate MM to develop annual brand growth plan across multi-channels.

  • Drive superior planning and execution of programs and plans to bring the brand strategies to life, including for example communication strategy,media, creative development, digital programs

  • Business management: monthly business tracking and analysis

  • Be accountable for delivery of annual brand P&L with daily budget management.

  • Manage agency and cross-functional relationships at local level to deliver breakthrough results

Qualifications and skills

Essential

·Bachelor’s degree

·3+ years of brand marketing or commercial management experience

·Understands commercial operating model of marketing, channels, P&L management, budget planning etc. and have experience to handle business as brand owner.

·Capable of framing and conceptualizing business problems, embeds business strategy and plans; able to connect and synthesize data sources, research outputs and market trends into business

·Able to establish relationships across internal functions and external partners to drive good result; Have project management experience, able to structure workplans and deliver projects managing for quality, time and budget

·Capable of engaging agency with good communication skills 

·Result oriented and demonstrate a can-do attitude; Quickly learn and recover from setbacks

·Experience working in a fast paced, entrepreneurial environment

Preferred

·Above 3 years of professional experience with direct experience in FMCG/FMCH/OTC MKT background

·Experience in large Over-the-Counter (OTC) environment preferred

·Experience of working across functions as the individual contributor

·Experience of digital/social/ E-commerce are welcomed




 Job Posting End Date



2026-02-14


Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.




Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 




Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

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The Company
HQ: Weybridge
14,788 Employees
Year Founded: 2022

What We Do

You have loved and trusted our brands for over 170 years. We have a clear purpose, to deliver better everyday health with humanity.
Our category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin and Voltaren. We combine deep human understanding and trusted science to make everyday health more inclusive, more achievable and more sustainable.
Want to learn more about us? Follow to stay up to date

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