THE ROLE:
- This position will report to the: SVP of Marketing
- Travel Requirement:
- Location: Remote
- FLSA Status: Exempt
- Employment Category: Full time regular
- Pay Range: $150,000 - $160,000 + Annual Bonus Opportunity
JOB DESCRIPTION: Generous Brands is looking for a Senior Brand Manager who is the ultimate team player: a marketer who drives brand strategy and can flex creative, but stays grounded in the business fundamentals that make campaigns actually work. You will sit at the center of our collaboration with cross-functional partners in integrate marketing, setting the direction and connecting the dots, while our partners bring their craft to execution. The right person is deeply collaborative, creatively confident, and just as comfortable talking retail impact as talking culture.
JOB DUTIES:
BRAND STRATEGY AND DIRECTION
- Own the brand strategy and campaign vision, translating brand positioning into clear direction that guides the whole team
- Write sharp, inspiring creative briefs that set integrated partners up to do their best work
- Shape brand moments and mini moments, from tentpole activations to reactive cultural plays, and keep every touchpoint laddering to one idea
- Serve as steward of brand voice, visual identity, and positioning consistency across all consumer touchpoints
A-LIST PARTNERSHIPS AND MEDIA SUPPORT
- Support A-list and celebrity partnerships for the brand, from identifying the right fit through strategy, and steward these relationships end to end
- Lead day-to-day management of our awareness media agency, briefing, plan evaluation, and holding partners to a high bar
- Partner with the Integrated Marketing team as they activate campaigns across social, owned ecommerce channels, influencer, and gifting, aligning on strategy, timing, and measurement
COLLABORATION AND BRINGING CAMPAIGNS TO LIFE
- Be the connective tissue across brand, integrated, ecommerce, cross-functional, and external partners, keeping everyone moving toward the same idea
- Bring a strong point of view on what great looks like and champion the work through development, without needing to own every execution yourself
- Champion test-and-learn behavior across the team: pilot fast, read signals, scale what wins
- Be the brand filter on actionable cultural moments and bubble up opportunities that feel aligned to brand ethos
BUSINESS FUNDAMENTALS AND RETAIL IMPACT
- Stay grounded in the numbers: track brand health, velocity, and share using syndicated data (Circana/Nielsen/SPINS) and consumer insights, and use them to shape strategy
- Understand how brand and campaign work shows up at retail, and connect marketing activity to velocity, distribution, and business outcomes
- Ability to use data to drive flavor innovation recommendations, and collaborate with cross-functionals to commercialize new SKUs and LE products
- Partner with sales strategy and category management to develop compelling sales stories on brand strategy, product initiatives, and campaigns
- Keep the full program accountable to brand positioning and to the business
REQUIRED SKILLS AND ABILITIES:
- 5+ years of brand marketing experience, ideally in CPG or a consumer brand, with a track record of driving strategy and campaigns
- The instincts of a modern marketer paired with real business fundamentals: you can move fluidly between a creative review and a syndicated data deep-dive
- Strong understanding of retail impact and how marketing connects to velocity, distribution, and the P&L
- Experience supporting celebrity or macro influencer partnerships and managing external agencies day to day, including briefing, plan evaluation
- Working fluency in awareness media (video, audio, OOH, paid social) and how it is planned and measured
- Understanding of social platforms and creator culture
- Exceptional collaboration skills; you win through the team, setting direction and empowering partners rather than doing it all yourself
- Strong written and verbal communication, including experience presenting to senior leadership
MINIMUM QUALIFICATIONS:
- The ultimate team player: highly collaborative, generous with credit, and energized by building something with others
- Able to flex creative and set a strong brand vision, while staying grounded in strategy and the business
- Genuinely curious about culture, food, and wellness, and tuned in to what consumers actually care about
- Comfortable with speed and ambiguity; you would rather align the team, ship, and learn than wait for perfect
- High ownership, low ego; you make the work better and bring everyone along
PREFERRED QUALIFICATIONS:
PHYSICAL DEMANDS & ENVIRONMENTAL HAZARDS:
HOURS & WORKDAYS:
WHAT WE OFFER plus more!
Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.
- Medical, Dental & Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short & Long-Term Disability
- 401(k)
- Paid Time Off
- Flexible Spending Accounts
- Employee Assistance Program
- Gym Membership Discounts
EQUAL EMPLOYMENT OPPORTUNITY
We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions.
REASONABLE ACCOMMODATIONS
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at [email protected].
RECRUITMENT AGENCIES:
Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.
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Skills Required
- 5+ years of brand marketing experience, ideally in CPG or consumer brands
- Experience supporting celebrity or macro influencer partnerships and managing external agencies day to day
- Working fluency in awareness media (video, audio, OOH, paid social) including planning and measurement
- Strong understanding of retail impact and how marketing connects to velocity, distribution, and the P&L
- Ability to use syndicated data (Circana/Nielsen/SPINS) and consumer insights to track brand health and shape strategy
- Understanding of social platforms and creator culture
- Exceptional collaboration skills and ability to present to senior leadership
- Comfort with speed and ambiguity; strong ownership and low ego
What We Do
Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages. Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans. Formerly known as Wm. Bolthouse Farms, Inc., Generous Brands was born out of the independence from its carrot operations and is now poised to be the “World’s Largest Beverage Start-up.” Currently, we have 1000 employees located across the country at our hubs/facilities in Chicago IL, Bakersfield, Torrance, and Rancho Cucamonga CA.
