Sr. Brand Manager -ZBar

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Mission: Working with cross-functional global and regional teams, you support the ZBAR portfolio strategy that aligns with the category vision to drive sustainable brand growth and to deliver business objectives. You support profit and loss management and future business development plans and objectives.
Location: This is a hybrid position based at our East Hanover, NJ HQ office with in-office expectations of minimum 2 days per week.
Responsibilities & Outcomes:
Build brand to drive penetration and share of market growth:

• Balance needs of consumer, shopper & customer to create clear, go-forward strategies for ZBAR brand, including strengthening its leadership position within the category
• Translate strategy to execution via marketing excellence in purposeful creative and media development and activation
• Influence and guide innovation agenda
• Lead and deliver annual planning & functional strategy. Own P&L and delivery of Annual Growth Goals
• Deliver commercial plans on commercial planning timelines, underpinned by robust insights

Execute commercial and marketing activation agenda:

• Partner across the organization to inspire, influence, and support execution of strategy for channels, foodservice, shopper marketing, omni & in-store
• Design and deliver renovation plan and execute price/pack architecture excellence
• Execute Integrated Marketing plan, PR, Purpose & Design plans; improve marketing ROI & effectiveness
• Partner with R&D to champion brand quality and ensure active monitoring and remedy plans

Drive team culture and develop pipeline of future leaders:

• Ongoing team engagement & 1:1 coaching and engagement to understand team member progress
• Lead marketing community beyond immediate team

What you will bring:
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Agility over Perfection
• Execution with excellence and prioritizing results
• Follow through on commitment and persevere through challenges to find creative solutions
• Progressive experience across business leadership, P&L management, brand strategy & positioning, and product portfolio management
• People management and development
• Marketing and category leadership in a matrix environment
• Cross-functional, cross-geography program/project leadership and effective influencing of complex and senior stakeholder set-up
• Leadership and influencing skills with a focus on effectively collaborating across the organization including at executive level
• End-to-end business models and algorithms and their translation into specific profit and loss lines
• Communicating effectively, verbally and when presenting
• Growth modelling tools, including consumer demand spaces, market and competitive analytics and financial reporting tools

More about this role
Education / Certifications: Bachelor's degree in Marketing, Business Management, or related field required, MBA preferred.
Job specific requirements:

• 5+ years of progressive experience in Brand Management, working with large CPG brands (revenue of $100MM+)
• Creative and innovative mindset, ability to think outside the box and challenge the status quo
• Demonstrated understanding of the retail landscape/working with retail accounts (partnership, joint business value creation, etc.

Travel requirements: Approx. 3-4 business trips per year
Work schedule: This is a full-time, hybrid role based in East Hanover, NJ with in-office expectations of minimum 2 days per week.
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Type
Regular
Brand & Portfolio Management
Marketing