Sr. Brand Manager, Marketing

The Sr. Brand Manager, Marketing is responsible for crafting the long-term strategy of several of our “core” product lines / core brands which may include Goldbears, Happy Cola, Twin Snakes and/or other HARIBO brands for HARIBO of America. Working with internal and external partners, the Sr. Brand Manager, Marketing will help build product differentiation, market positioning, create superior brand propositions, and execute integrated marketing plans. Specifically, they will define the brand's pricing, packaging, trade merchandising, innovation pipeline, advertising, and promotion strategies ensuring the achievement of profit, volume, and market share objectives. The Sr. Brand Manager, Marketing will drive demand for the HARIBO of America business and play an integral role in product initiatives, brand health tracking, marketing plan execution, and field sales communication.
Reporting up to the Director of Brand Management - Marketing and located on-site, with some hybrid flexibility ( 4 days in office, 1 day remote) at our corporate headquarters in Rosemont, Illinois , the ideal Sr. Brand Manager, Marketing will have at least five (5) years of progressive work experience in brand marketing roles with the CPG / Consumer Packaged Goods industry, a minimum Bachelor’s Degree – MBA preferred, and demonstrated success anticipating future business opportunities and developing marketing strategies to drive the brand forward.
The original and iconic Goldbears, created in 1922, have delighted kids and grown-ups for over 100 years! Our associates are our most valuable asset. At HARIBO of America we are committed to a comprehensive benefit program that helps our employee stay healthy, feel secure, and maintain a positive work life balance. We provide fully paid health insurance premiums and generous HSA contribution, 11 paid Holiday plus Paid Time Off/PTO, competitive 401(k), tuition reimbursement, and more. Additionally, we offer community involvement opportunities and career growth opportunities.
Responsibilities

• Ensure in-market performance aligns with annual business objectives, including consumption, market share, and household penetration
• Lead the execution of marketing plans, including consumer promotions, social media campaigns, sampling events, and other strategic initiatives
• Leverage syndicated data and other data sources to derive insights into the brand, category and competition, making actionable recommendations for growth
• Build and maintain strong partnerships with external partners, including creative agencies and vendors
• Define marketing messaging strategy and oversee the creative development for product initiatives, including new production launches and core product renovations

Qualifications

• Minimum of five (5) years of progressive work experience in brand marketing within the consumer goods industry
• Bachelor’s Degree in Marketing , Business, or related field
• Experience utilizing syndicated data such as IRI, Circana, Nielsen, or other similar forms of syndicated data to make business decision and recommendations
• Experience working in brand management directly for the manufacturer and/or distributor. Working directly for the brand.

Preferred Qualifications:

• MBA preferred
• Experience in FMCG – Fast Moving Consumer Goods, preferably in candy, confectionary, or salty snacks
• Experience working directly for the brand/manufacturer and partnering with creative agencies, advertising agencies, and vendors to execute marketing initiatives
• Demonstrated experience identifying, building, and delivering growth initiatives in the fast-moving consumer packaged goods industry
• Exceptional management and leadership skills with consensus building and the ability to influence others without formal authority
• Strong analytical skills and creative problem solving skills

Skills

• Advanced knowledge in Excel, Word, and PowerPoint
• Experience with IRI, Circana, or Nielsen scanner data reporting and analysis

 
The Happy World of HARIBO is more than a business; we’re family. We always have been, since our founding in 1920. For the last 100 years, while we’ve expanded internationally and created over 1,000 confectionery treats, we’ve known our talented Associates are behind our greatest successes. That’s why we’re committed to investing in their growth, development and career opportunities.
At HARIBO, you’re empowered to charter your own path with mentoring and support from colleagues throughout the business. We encourage you to try new things, think of possibilities and aim higher – all while having fun delivering moments of childlike happiness to our gummi fans in the U.S
Our core values and focus on long-term success continue to guide the way we do business every day. Our success story is rooted in our teams, and giving them the autonomy, support and freedom to make the best decisions for our consumers, customers and each other.
We give back to the places where we live and work. We listen to our consumers and get excited about innovation. We encourage diverse schools of thought and nurture inclusivity. We work to inspire joy through sweet treats that are fun to share. Want to know more about us? Please visit Haribo.com.
We’d love to hear more about you.
What can you expect?
You will be part of a successful family-run company with core values that is growing internationally faster than ever before. We nurture long-term associate relationships, work-life blend, rich learning environment, and a tangible impact in the company's success.
ABOUT YOU:
Are you looking to make a meaningful impact with your work? Do you thrive in a fast-paced environment? Are you a people-person with a passion for brand marketing? Does working in growing organization excite you? If the answer is yes, then this is the job for you! Working at HARIBO inspires childlike happiness through the impactful work, dedication, and passion for our brand. Come join our team, where our associates are our greatest asset!
HARIBO of America, Inc. is an Equal Employment Opportunity Employer and maintains a Drug-Free Workplace. Employment at HARIBO of America, Inc. is subject to post offer, pre-employment drug testing. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, including protected veteran status, genetic information or any other basis protected by applicable federal, state, or local laws. HARIBO also prohibits harassment of applicants or employees based on any of these protected categories. It is also HARIBO’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions
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HARIBO is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation to assist with completing the electronic application, please contact the location for which you are applying and ask to speak with the human resources representative or email [email protected].