Work Shift:
Day
Pay Type:
Salary
Hourly Rate (if applicable):
N/A
Targeted Base Salary Range (if applicable):
$140,800.00 - $182,600.00
JOB OVERVIEW:
Senior Brand Manager is responsible for delivering success of Innovation financial objectives for the Emerging Business Segment. This role is responsible for supporting the ongoing generation of the Emerging Business Pipeline and leading commercialization efforts to achieve volume and profit growth objectives.
RESPONSIBILITIES:
What You’ll Do:
- Be a Business Lead that:
- Manages Innovation Strategic Plan and Innovation P&Ls for the Emerging Innovation business segment
- Own and support the 5-yr strategic growth plan
- Own and manage the annual AOP to meet volume, revenue and profit goals
- Evaluate pipeline portfolio and optimize for profitability and growth
- Ensure budget compliance and timely and accurate reporting
- Leads innovation projects linked to strategic blueprints and multi-year growth platforms
- Takes innovation initiatives from concept through to launch.
- Builds a deep understanding of the brand and the consumer
- Leverages insights research and analyzes market data to identify and define opportunities
- Drives P&L development for the new businesses and evaluates alternatives to meet financial launch hurdles
- Creates smart go-to-market strategies that leverage Blue Diamond’s existing strengths while leading teams to develop new muscle
- Leads project cross functional teams - manages communications and project details including Stage-Gate documents, timelines, meeting agendas, notes, etc.
- Generates product and package specifications, new item codes, UPC codes, etc.
- Creates presentations to onboard internal stakeholders and facilitate sales calls
- Represents innovation marketing in key account sales calls as needed
- Provides continuity and support to Brand & Sales Teams as they take responsibility of new product launches
- Manages Innovation Strategic Plan and Innovation P&Ls for the Emerging Innovation business segment
- Be a People Leader that:
- Rallies support behind the vision and exhibits optimism. Translates vision and strategy into explicit plans and action.
- Creates an inclusive and creative environment, embracing diverse viewpoints and draws on talents and ideas from all parts of the organization. Facilitates open-ended, non-judgmental discussions to find new solutions where everyone has a voice.
- Incorporates novel and seemingly disparate ideas from different industries, cultures, and employees. Sees opportunities others do not.
- Other duties as assigned
Education / Experience / Skills
- Bachelor's Degree in Business Administration or related field
- 6+ years of CPG Brand Management or Marketing or Innovation experience, 10 years total relevant experience
- Minimum of 4 years of commercial CPG Innovation or related experience
- Familiarity with traditional consumer research methodologies including CLTs, focus groups, concept tests, etc.
- Experience in accessing and analyzing iRi/SPINs data
- Experience in working with agencies (advertising, media, packaging, etc.) & external partners (development, manufacturing)
Soft Skills
- Highly Curious & Results-driven
- Self-starter – comfortable “figuring it out” and helping others do the same
- Outstanding interpersonal & communication skills, both written and verbal – Ability to influence & lead others
- Exceptional story-teller
- Quantitative strength – very comfortable with data
- Analytical Thinker and Structured problem solver
- Highly Organized - Proven ability to effectively manage multiple projects in a dynamic environment
- High energy, charismatic, innovative, and creative.
PREFERRED SKILLS AND EXPERIENCES (Specialized education, specific software experience, etc.)
- Certified Project Manager
- Knowledge of SAP
PHYSICAL DEMANDS - Office demands include extensive use of telephone and computer
WORK ENVIRONMENT - Position highly collaborative and at times demanding; time may be spent working outside of office. Travel required 5-10% of the time.
WHY BLUE DIAMOND?
In addition to working at the world’s largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness Guide HERE .
Grow your career. Partner with us. We Are the Almond People!
Ready to get started? Apply now!
Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.
Similar Jobs
.jpeg)
What We Do
Blue Diamond Growers is on a global mission to share the benefits of almonds with the world. Blue Diamond Growers is the world's largest almond processing and marketing company. We are the world’s leading almond brand, and we’re focused on building markets and creating new products to deliver the benefits of almonds to the world. Made up of more than 3,000 growers, we’re cooperatively owned by half of the state's almond growers who produce over 80 percent of the world almond supply. The California almond crop is marketed to all 50 states and more than 90 foreign countries, making almonds California's largest food export, the sixth largest U.S. food export and the #1 specialty crop in America. We keep that market-leading position by remaining strategically ahead of the curve, with continual innovations in our award-winning processing plants and information technology systems that have grown by leaps and bounds to support global growth. Our biggest point of differentiation, though, is our people. Through cooperation and teamwork, we, the Almond People as we’re affectionately known, deliver the best-tasting, highest-value almonds and almond products in the world. This is an exciting time at Blue Diamond where every team member can showcase their talents and contribute in new and innovative ways to drive accomplishments. The opportunity is here for each of us to step up, take our futures in hand and find new ways to achieve at Blue Diamond. We’re building on our strengths, learning as we go, trusting one another and realizing unprecedented levels of success. Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
