MISSION:
Ensure Eliquis strategy, forecasting & brand plan orchestration towards commercial excellence peri & post LoE with focus on NOAC market evolution with branded & Gx dynamics.
MAIN RESPONSIBILITIES:
- Develop and implement strategically and cross-functionally aligned customer focused brand plans, programs and initiatives for the local market, in partnership with field and supporting functions
- Accountable for strategic planning and business cases & evaluation, spending and controlling assigned budget, develop forecasts, develop a tailored brand communicational strategy so as customer value propositions and solutions
- Work closely with international brand teams to deliver on market responsibilities, including input to strategy, content & initiatives on top of strategic evaluation and performance measurement
- Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws & regulations
BASIC QUALIFICATION:
- University Degree (scientific or economic)
- 7+ year experience in marketing
- Extensive experience in managing high caliber brands at mature and launch stages
- Experience in cardio-metabolic therapeutic area is a plus
- Strong business acumen and analytical skills to help set team priorities and strategies
- Agile mindset
- Leadership without authority
- Executive presence and strong communication skills
- Flair for action & performance management, KPI setting and monitoring
- Fluency in Business English and Italian
- Good knowledge of computer skills
- Adherence to Pfizer Values: Courage, Excellence, Equity and Joy
We offer a fixed term contract until January 31, 2026
The position is Located in Rome, this means being in the Rome offices (Labaro) 2/3 days per week
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let's start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!
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What the Team is Saying
Pfizer Compensation & Benefits Highlights
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Healthcare Strength — Multiple U.S. medical plan options include telehealth, comprehensive mental‑health support, fertility/family‑building benefits, transgender‑inclusive coverage, and certain Pfizer medications at no cost. A Wellbeing Wallet and wellness resources broaden the health and wellbeing offering.
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Retirement Support — A 401(k) with company matching is paired with an additional Pfizer Retirement Savings Contribution, alongside company‑paid life and disability insurance. One‑on‑one financial planning support is provided through Fidelity.
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Leave & Time Off Breadth — Paid time off spans vacation, holidays, and personal days, with additional caregiver and medical leave. U.S. parental leave commonly includes 12 weeks paid with options for additional unpaid bonding time and a return‑to‑work transition.
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What We Do
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Why Work With Us
We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.
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