Senior Brand Engagement Manager

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

Fixed Term Contract 12-15 months maternity cover.  We are looking for a Senior Brand Engagement Manager EMEA to join our team. This role is pivotal in driving the Clorox Co. brands across the purchase funnel, evolve consumer engagement, brand loyalty through innovative communication strategies, both in media and creative campaigns. This role will report directly to the AMEA Marketing Director while providing service to local marketing teams (Europe, MENA and ANZ).

In this role, you will:

• Responsible for accelerating good growth along with strategic communications planning and execution: Leading the development, and implementation of Brand Engagement strategies (media and content) to meet business objectives.

• Media Strategy – Planning, Buying and Execution: Support regional marketing teams in brand engagement planning vision. Develop media buying principles for the organization across all brands and channels.

• Ownership of media agency relationship: setting objectives, aligning targets and working to build Brand Engagement plans; including TV, programmatic DSP, influencer campaigns, native advertising, social media (e.g. Facebook/IG/Pinterest and Google/YouTube.), SEM, etc.

• Digital Communication and Social Media Management: Utilize digital communication tools and social media platforms to engage with the audience, manage online presence, and drive brand awareness.

• Oversees content creation: Leads content creation for Europe, MENA and ANZ working closely with local Brand Engagement teams as well as brand teams.

• Performance Monitoring and Reporting: Analyze data to evaluate the effectiveness of brand engagement activities, offering insights and recommendations for improvement.

• Crisis Management and Communication: Handle crisis communications by monitoring online conversations, responding promptly to negative feedback, and working with relevant agency and teams to mitigate reputational damage.

• Advertising Budget control: Keeps track of spend in line with financial commitments.

What we look for:

Years and Type of Experience Required:

• 7+ years of experience in Brand Engagement development and 4+ years with Tier 1 media or creative agency.

• A highly capable talent, with a proven track record of good consumer understanding, brand engagement strategy development and brand equity management within a leading consumer goods organisation.

• Multiregional experience required.

• Flexible to work across different time-zones.

• Preferred experience on both, client and agency side.

• Versed on omnichannel media, specially digital marketing.

• Experienced in successfully developing and motivating a high performance team.

• Bachelor's degree in business, marketing, or a related field.

Skills and Abilities: 

• Drives Results: Proven ability to meet project objectives and deliver work on time.

• Strategic Mindset & Thought Leadership: Ability to set direction and influence leadership.

• Business Insight & managing complexity: Comfort leveraging data to tell a compelling story and understand business health including key drivers and implications.

• Consumer Focus: Demonstrates consumer/shopper empathy and curiosity.

• Cultivates Innovation: Out-of-the-box thinker able to collaborate with functional experts to bring concepts to life.

• Drives Engagement & Values Differences Team player with ability to influence up and across organization.

• Takes accountability for personal development. Able to contribute to a purpose-driven culture that embraces IDEA (inclusion, diversity, equity and allyship) Communicates effectively. Strong written and verbal communication skills that reflect a point of view.

Workplace type:

#LI-Hybrid

We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.

At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here.

Benefits we offer to help you be well and thrive:

• Competitive compensation

• Generous 401(k) program in the US and similar programs in international

• Health benefits and programs that support both your physical and mental well-being

• Flexible work environment, depending on your role

• Meaningful opportunities to keep learning and growing

• Half-day Fridays, depending on your location

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.