The Role
The Sr. Brand Designer II shapes the brand's visual identity, leads large-scale campaigns, and mentors other designers while ensuring quality and consistency across various touchpoints.
Summary Generated by Built In
Articulate is seeking a Sr Brand Designer II to shape our brand’s visual identity and lead the development of large-scale campaigns, web experiences, and scalable brand systems. This role plays a critical part in campaign art direction and acquisition-facing surfaces — ensuring our brand shows up with clarity and impact across digital, web, and experiential touchpoints.
While this position does not include direct reports, you will act as a mentor and guide for other designers on the team, sharing your expertise and providing valuable feedback to enhance execution and strengthen our design capabilities.
Our ideal candidate is a strategic and thoughtful advocate of design thinking, highly skilled in modern design tools, and deeply proficient in Figma and Adobe Creative Suite. You have an expert design eye and a commitment to ensuring quality and consistency across all brand touchpoints. You will be expected to independently scope and lead campaign and web initiatives, partnering closely with GTM, Messaging, and Product to ensure cohesive, outcome-driven creative execution.
What You'll Do:
- Design Thinking & Storytelling
- Drive the development and evolution of our brand identity across campaigns, web journeys, and high-visibility brand moments, ensuring consistency and alignment across all touchpoints.
- Lead art direction for integrated campaigns and web experiences, ensuring brand expression translates effectively across acquisition surfaces, landing pages, and product-adjacent storytelling.
- Develop visually compelling designs that engage and resonate with audiences, applying design principles and aesthetics to create meaningful narratives.
- Guide creative approaches that can scale across teams, vendors, and collaborators, ensuring systems-level design thinking translates into high-quality execution.
- Design Execution
- Own the execution of major campaign and web experience projects, including art direction, asset development, and optimization of high-impact acquisition surfaces.
- Ensure design consistency and high fidelity across brand guidelines, toolkits, and cross-medium assets.
- Influence, guide, and oversee specialty designers, external vendor partners, or other collaborators as necessary to complete and execute projects to the highest caliber.
- Independently scope, prioritize, and manage complex design projects while coordinating with stakeholders to ensure on-time delivery and creative excellence.
- Cross-Functional Collaboration
- Effectively manage cross-functional stakeholders by presenting work with clarity and confidence, guiding teams through creative rationale to enable informed, strategic decision-making and ensure alignment on high-impact brand outcomes.
- Collaborate effectively with marketing, messaging, product, development leads, and other design talent to ensure that your proposed designs are consistent, strategically sound, and providing optimal impact.
- Act as creative thought partner to cross-functional partners, articulating design rationale and championing best practices that contribute to the overall brand and product experience.
- Partner closely with development teams to problem-solve in real time, ensuring creative intent is preserved through implementation.
- Team Citizenship
- Proactively lead design processes to shape design approaches to ensure efficiency and foster collaboration across teams.
- Serve as a mentor to other designers, offering constructive feedback and sharing knowledge to help them excel and contribute to the brand experience.
- Promote a culture of openness, feedback, and inclusivity while evolving the brand design system and visual language at scale.
- Act as a bridge between internal design peers and external collaborators, modeling best practices in communication, quality control, and feedback.
What You Should Have:
- Bachelor’s degree in Graphic Design or related field (or equivalent experience)
- 8+ years of design experience with a strong portfolio in integrated brand campaigns, web experiences, and experiential design, ideally in an agency setting or in-house role with a wide purview
- Proven success in brand campaigns and agency work, focused on compelling visual narratives
- Advanced proficiency in Adobe Creative Suite and Figma with a strong understanding of its features
- Demonstrated experience leading campaign art direction across digital and web environments, including collaboration with performance or acquisition-focused teams
- Expertise in visual design & art direction, including brand identity and guidelines
- Strong understanding of brand identity and a power of storytelling, you foster a creative culture of innovation, positivity, and growth
- Excellent presentation and communication skills; able to align creative direction with strategic business needs
- Experience mentoring teams and providing constructive feedback
- Self-motivated, able to manage multiple projects and meet deadlines while being a resilient and reliable team player working closely with cross-functional teams
Nice to Haves:
- Experience working in a SaaS or technology-driven company, closely collaborating with marketing teams
- Experience working with fabricators, production teams, developers, and vendors to bring designs to life
About us
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.
Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at [email protected].
(For information about Articulate's privacy practices, please view our Privacy Notice)
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Top Skills
Adobe Creative Suite
Figma
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The Company
What We Do
Articulate develops e-learning software, content, and resources that change the way the world learns. More than 106,000 organizations worldwide, including all 100 of Fortune 100, have created millions of courses using our online training apps, Articulate 360 and Rise.com. With Articulate 360, e-learning developers get everything they need to create courses for their learning management systems, including the award-winning authoring app Storyline 360. With Rise.com, organizations get everything they need to create, track, and manage their online training in one complete system. It's the all-in-one online training system employees love. Articulate also has the industry's largest community, E-Learning Heroes, where online training professionals get inspiration, guidance, product support, and best practices on building online training. Join the 965,000+ member of E-Learning Heroes. As a human-centered organization, Articulate is driven by our vision to empower people to live better lives. We're committed to providing the best value to customers and doing right by our employees. We're building a team that looks like the world we live in and an environment where people from diverse backgrounds feel like we belong. Learn more about why we're one of Inc. Magazine's Best Workplaces of 2020.
