Sr Brand Content Specialist

• This role leads the development of brand communication strategies that grow affinity for the Southwest brand and engage our target audience across social and digital platforms. This role will collaborate with strategy and creative partners to deliver best-in-class content that achieves business goals and strengthens the brand.
• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.    
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.  

Southwest Airlines is an Equal Opportunity Employer. We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences.  

• Collaborate with Marketing and Communications teams to develop creative content strategies and tactics that align with the brand’s goals and objectives.
• Produce compelling and original content for various social and digital platforms in visual and written formats.
• Develop cohesive visual themes and aesthetics that resonate with the target audience and enhance brand identity.
• Collaborate with the Marketing and Communication teams to plan content calendars, ensuring consistency and relevance of content.
• Stay up to date with social media trends, viral content, and industry news to capitalize on relevant opportunities and keep content fresh and relevant.
• Adapt content strategies and formats to leverage emerging trends and capitalize on new opportunities for engagement.
• Create, schedule, and publish content across social and digital platforms, such as Facebook, Instagram, TikTok, YouTube, and Pinterest.
• Monitor content performance metrics to assess the effectiveness of content strategies and campaigns.
• Use data-driven insights to optimize content for better reach, engagement, and conversion.
• Continuously test and iterate on content strategies and formats to improve performance and achieve business objectives.
• Develop strong, lasting relationships and strategic partnerships that bring storytelling opportunities to meet company objectives and reach new audiences
• May perform other job duties as directed by Employee’s Leaders

• Ability to distill multiple complex issues down to easily understandable and actionable messages for various stakeholders, including media, Employees, and Customers across a variety of social and digital channels
• Knowledge of communication strategies, tactics and tools and an understanding of their convergence
• Knowledge of media production, communication, and dissemination techniques and methods including alternative ways to inform and entertain via written, oral, and visual media
• Strong knowledge and understanding of social and digital media landscape
• Skilled in creating and executing social media strategies that drive organizational performance in the areas of Communication, Marketing, and Engagement
• Skilled in identifying and curating stories through social media engagement and/or listening tools that support the Company’s goals and objectives
• Skilled in prioritization of projects with time constraints and complete them in a timely manner
• Skilled in handling multiple projects simultaneously with strong attention to detail
• Skilled in coming up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
• Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Ability to listen to, understand, and communicate ideas presented in writing and/or in speaking with others

Education

• Required: High School Diploma or GED

Experience

• Intermediate-level experience, fully functioning broad knowledge in:

  • Marketing/Communications/Branded Content & Entertainment

  • Content planning, development, calendaring, and publishing

Physical Abilities

• Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time

• Ability to communicate and interact with others in the English language to meet the demands of the job

• Ability to use a computer and mobile device and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines

• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986

• Must be at least 18 years of age

• Must be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits:

Competitive market salary from $71,450 - $79,400* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you’ll love: 

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too) 

• Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings** 

• Potential for annual Profit Sharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit*** 

• Competitive health insurance for you and your eligible dependents (including pets) 

• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment. 

• Explore more Benefits you’ll love: https://careers.southwestair.com/benefits