SR Brand Campaign & Activation Manager

In 2018, Bitvavo launched the first version of its digital assets trading platform, to bridge the gap between traditional currencies and digital assets. By offering transparent fees, a wide range of assets and an easy to use platform, Bitvavo is making the currency of the future accessible for everyone.
In two years' time, Bitvavo has established itself as the market leader in the Netherlands and one of the largest in Europe, with over one million users exchanging tens of billions of digital assets a year.
Our team, located in Amsterdam, is looking for self-driven, talented people who can help make digital assets available for everyone.

We’re looking for an experienced and creative Sr. Brand Campaign & Activation Manager to drive the development and execution of integrated marketing campaigns across Bitvavo’s brand ecosystem. You will work closely with the Head of Brand & Activation to translate strategic objectives into impactful brand experiences—both online and offline—that grow awareness, drive relevance, and deepen customer connection.

You will lead the execution of multi-channel brand campaigns and activations across digital, TV, out-of-home, sponsorships, events, and partnerships. This role requires someone who thrives at the intersection of creativity, organization, and results—with a strong grasp of marketing campaign management, audience insight, and collaboration.

Campaign Development & Execution

• Plan, lead, and execute fully integrated brand campaigns aligned to our brand strategy and growth objectives.

• Collaborate with internal creative, content, media, and PR teams—as well as external agencies and production partners—to bring concepts to life.

• Manage project timelines, briefing processes, asset production, and delivery across all relevant channels: digital, video, OOH, print, and experiential.

• Coordinate with local market teams and commercial teams to ensure regional resonance and operational alignment.

Sponsorship & Brand Activation

• Support the activation of sponsorship properties (e.g. sports, entertainment, event partnerships), ensuring strong brand presence and audience engagement.

• Manage on-the-ground activations, experiential campaigns, and B2C events that reinforce brand positioning and create memorable experiences.

• Partner with legal, PR, and operations to ensure sponsorship deliverables are met and aligned with contractual and brand guidelines.

Cross-functional Leadership

• Serve as the central point of contact for campaign workstreams—ensuring alignment across internal teams and external vendors.

• Contribute to creative ideation and messaging development based on audience insight and brand strategy.

• Ensure creative excellence and consistency across formats, placements, and campaign elements.

Performance, Budget & Optimization

• Collaborate with analytics and media teams to monitor campaign performance and gather insights.

• Track KPIs such as brand lift, campaign awareness, engagement, and reach—supporting post-campaign reporting and optimization efforts.

• Manage campaign budgets and ensure efficient use of resources across production and media

• 8–10 years of experience in brand marketing or campaign management, ideally in a digital-first or high-growth consumer brand.

• Proven track record leading 360° brand campaigns from brief to delivery.

• Strong understanding of media planning, campaign production workflows, and agency collaboration.

• Experience with sponsorship or event activations is a plus.

• Excellent campaign management and stakeholder coordination skills.

• Creative mindset with attention to detail and a bias toward action.

• Data-aware and results-oriented; able to balance brand storytelling with performance.

• Fluent in English; additional European languages are a plus.

• Familiarity with the fintech, crypto, or digital finance space.

• Experience with brand activation across European markets.

• Knowledge of legal, compliance, or regulatory considerations in campaign work (a plus in financial services).

• Native or fluent level of German.

At Bitvavo, we believe that diverse perspectives drive innovation, foster creativity, and lead to better outcomes. We are committed to building a team that reflects the diversity of the communities we serve and creating an inclusive environment where everyone can thrive. We welcome applicants of all backgrounds, identities, and experiences. Regardless of race, ethnicity, gender, sexual orientation, age, religion, ability, or any other characteristic. Join us and be part of a team that values and celebrates your unique contributions.
Bitvavo does not accept resumes from staffing, search, or recruitment firms without a signed agreement. If you send us a resume without such an agreement, we may contact the candidate directly without any obligation whatsoever and no fee of any kind will be paid should we hire the candidate.

At Bitvavo, we believe in attracting, motivating and retaining talented people through market-competitive offerings that go beyond compensation alone. To learn more about our total rewards package and the benefits we offer, visit our Life at Bitvavo page.