Responsible for supporting the development and execution of product strategies, marketing plans, promotional and advertising programs, as well as overseeing all aspects of product management, including. requirements definition, surgeon customer feedback, product messaging, product launch, sales force and customer engagement, and product forecasting to ensure that existing and new products meet ATEC goals and expectations. There is considerable interface with and support to Sales, Development, Finance, Supply Chain, Surgeon Education, Sales Training and other departments within the organization, as well as heavy interface with surgeon customers regarding both new product requirements and existing product support.
Essential Duties and Responsibilities
- Responsible for a portion of portfolio from helping define the product vision through launch for each product.
- Assists In developing marketing strategy by studying economic indicators; outlining the product requirements for surgery; tracking changes in supply and demand; identifying surgeon customers and their current and future needs
- Drives U.S. market share by developing marketing plans, meetings, and programs for each product, coordinating and assisting with training
- Develops sales collateral, efficient customer service processes, and short- and long-term product level forecasts to support assigned product line including independently holding sales calls.
- Leads labs with surgeon customers and sales team members
- Works with finance supply chain team to create and review product line forecasts
- Works with supply chain to review inventory position of product line at SKU level
- Supports the design, development and implementation of products and service lines on cross-functional teams.
- Assists in identifying priorities of present and future products by determining and evaluating current and future market trends
- Develops professional and technical knowledge by attending sales training; reviewing professional publications; establishing personal networks; participating in professional societies
- Participates in marketing events such as seminars, trade shows, and convention events including managing the travel and promotional budget
- Prepares sales forecasts
- Manages inventory of products
Requirements
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Knowledge of the spine market and the ability to continuously evaluate trends and adjust strategy to compensate and take advantage of shifts
- Excellent oral and written communication skills.
- Superior interpersonal skills.
- Ability to organize and prioritize workflow and to meet established timeframes.
- Ability to multi-task within a cross-functional team
- Strong attention to details.
- Proficiency with Microsoft 365 (e.g., Word, Excel, PowerPoint, Outlook, etc.)
- Ability to represent the company at a variety of business functions or situations in a professional and competent manner.
- Ability to perform multiple tasks in a fast-paced, team environment
- Ability to work under pressure.
- Able to travel between 15-40%
Education and Experience
Bachelor’s degree in Marketing or related field with minimum of 3 years of related experience, preferably in the orthopedic device industry; or equivalent combination of education and experience in the spine industry.
For roles based in the United States that require access to hospital facilities, must be eligible for and maintain credentials at all required hospitals, including meeting any applicable physical requirements or vaccination requirements (including the COVID-19 vaccine, as applicable).
ATEC is committed to providing equal employment opportunities to its employees and applicants without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender expression, or any other protected status in accordance with all applicable federal, state or local laws. Further, ATEC will make reasonable accommodations that are necessary to comply with disability discrimination laws.
Salary Range
Alphatec Spine, Inc. complies with state and federal wage and hour laws and compensation depends upon candidate’s qualifications, education, skill set, years of experience, and internal equity. $75,000-$105,000 Full-Time Annual Salary.
Top Skills
What We Do
ATEC Spine is a medical device company dedicated to revolutionizing the approach to spine surgery through innovation. ATEC’s Organic Innovation Machine™ is the greatest concentration of spine know-how in the industry and committed to the creation of clinical distinction. Leveraging 100% spine focus and expertise, we seek to improve spine surgery by rethinking, redesigning and seamlessly integrating the technologies required from the ground up. The innovation that results from that process is being rapidly adopted because, like us, spine surgeons covet informatic and procedural sophistication that enables more predictable, more reproducible care.
Our flagship technology, the Prone TransPsoas (PTP™) Procedure, leveraged decades of experience to advance first-generation lateral surgery with a more familiar patient position and elevated neuromonitoring.
EOS imaging, the backbone of ATEC’s informatic ecosystem, provides radiographic imaging, enabling standing, full-body, global alignment assessments. We are further developing EOS technology to elevate spine care with unprecedented capabilities.
Our vision is to be the standard bearer in spine. Visit our website for more information: www.atecspine.com
