Sr Associate, Paid Search

ROLE PURPOSE 

You will work on the implementation, execution, and recommendation of improvements for campaigns on Paid Search platforms. This includes involvement in strategy, campaign setup, monitoring, reporting, and optimizations, as well as reconciliation for billing. Your role will help ensure a superior level of service for our clients, fostering long-lasting and trustworthy relationships.   

This position is for the Offshore Team of Dentsu Argentina, and works for teams located in Dentsu's agencies in other countries. Has a local support team that leads the integration and relationship with the other members of the Offshore Team in Argentina. 

TASKS AND RESPONSABILITIES 

Contribute to the development of strategy alongside the rest of the team. 

Conduct keyword research. 

Create campaign structures and define campaign tests. 

Apply Google’s best practices for keywords, ads, and landing pages. 

Define and present campaign roadmaps. 

Upload campaigns and perform quality control doing data quality assurance via Q&A checks. 

May occasionally supervise the work of more junior team members. 

Complete tasks following the guidelines and processes of your team. 

Daily monitoring of Paid Search campaigns delivery, including bid management, budget allocation, forecasting, performance monitoring, pacing, and budgets spent.   

Adjust campaign budgets and reallocate based on campaign delivery and results. 

Manage and control campaign budgets and monthly allocations, issue orders, reconcile billing, and resolve discrepancies for invoicing. 

Responsible for managing campaigns and daily monitoring with a focus on achieving objectives and KPIs. 

Propose changes to campaigns, such as modifying and adding new copy, new keywords, pausing certain keywords, adding negative keywords, and making changes to extensions. 

Prepare reports on results of the performance of the campaigns by collecting and analyzing data, identifying opportunities for improvement, and bringing valuable and actionable insights and recommendations.  

Maintain good communication with teams of the agency from other media channels when needed to work with a comprehensive approach, in order to collaborate in creating and executing media plans with an integrated and coherent communication approach for the client's brands. 

Work with the agency’s data teams for analysis and client presentations. 

Serve as a point of reference for clients, if in contact with them, and internal teams regarding all matters and updates related to Paid Search. 

Develop and maintain relationships with media partners to promote growth in campaign performance. 

If required by your team, train junior members, supporting their development and task execution. 

As part of the Offshore Team of Dentsu Argentina, you must actively participate in the weekly virtual networking meetings with other members of the Argentina offshore team. 

You must also participate in the Offshore Team's peer-to-peer engagement activities held periodically in our Buenos Aires offices, except for those who are not located in that city. 

QUALIFICATIONS 

1 to 2 years of experience. 

A bachelor's degree, preferably in marketing, advertising, finance, or analytics, will be valued. 

Proficiency in the Google Ads platform. Knowledge of Bing Ads is a plus. 

Good knowledge of the Microsoft Office Suite. 

Advanced knowledge of Excel, including pivot tables and charts.  

Knowledge of Looker Studio is a plus. 

Accuracy in execution, quality control through Q&A, and compliance with deadlines. 

Strong numerical and analytical skills. 

Ability to handle multiple projects and prioritize responsibilities in an agile environment. 

Organizational skills and project management capability. 

Data analysis and problem-solving skills; able to draw conclusions and design strategic recommendations based on findings. 

PERSONAL SKILLS 

Strong communication skills, both verbal and written. 

Ability to build strong relationships with the teams you work with. 

Proactivity and collaboration with colleagues. 

Attention to detail and precision in your work style. 

Integrity, autonomy, and self-motivation.