Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.
As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.
We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
The Senior Associate, Integrated Media will contribute to Nutrafol’s growth by driving channel strategy, campaign management, and optimization, reporting, and analysis. You will help oversee performance measurement and optimizations across multiple online and offline channels including but not limited to TV (linear and streaming), Audio (podcast and radio), Display, OOH, Native and Online Video.
In this role, you will develop and execute strategies that will help increase new customer acquisition and continuously optimize to achieve efficiencies. You are data-driven, acquisition-centric, and creative. You get excited about building testing plans (A/B testing), analyzing campaign performance, and working closely with different teams.
This role will directly report into the Manager, Integrated Media and sit in a fast-paced, performance-driven entrepreneurial team, and have a high degree of ownership within the customer acquisition team.
Responsibilities:
- Help strategize, develop, and execute various online and offline paid media channels (linear TV and streaming, podcast, radio, Display, OOH, Native, Online Video)to support evergreen and key tentpole campaigns.
- Manage all aspects of campaign management, including day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and analysis.
- Develop and execute against learning objectives to drive continuous performance improvements through testing and analysis.
- Work closely with the brand team on ideating creative concepts aligned with consumer behavior, and campaign objectives, and reflective of the Nutrafol brand.
- Work closely with the analytics team to understand the tangible and intangible impact of integrated media throughout the consumer journey.
- Partner with other cross-discipline team members and media agencies, and maintain strong relationships.
- Stay abreast of key industry trends and identify new opportunities, focusing on leveraging these insights to drive performance.
Requirements:
- 3-5 years of relevant experience in an integrated media role within a brand or agency (linear tv/streaming/podcast/audio/display/ooh/native/online video); wellness and DTC experience preferred
- Experienced in performance marketing; brand awareness experience is a plus
- Hands-on experience managing and tracking budgets
- Proven track record of delivering measurable results in terms of performance and consideration metrics
- Able to work with and analyze large data sets quickly, accurately, and efficiently
- Ability to multitask and work efficiently in a fast-paced environment
- Strong organizational skills and ability to prioritize and meet deadlines
- Strong written, verbal communication, negotiation, and presentation skills
- Detail-oriented with strong analytical and problem solving skills
- Ability to prioritize and manage multiple tasks, adhere to tight deadlines, and unafraid to ask questions
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$90,000—$100,000 USD
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
California residents may review our CCPA notice here.
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What We Do
Life happens—and it takes a toll on your hair. Nutrafol is on a mission to prove that natural is not the alternative, it’s the future of hair health. Our co-founders, and many of our current team members, experienced hair thinning and saw an opportunity to grow. Nutrafol couldn’t be just another untested alternative to hair drugs. We had to innovate beyond both hair vitamins and prescriptions. Our team of scientists and doctors take a scientifically rigorous approach to hair wellness research and the use of potent natural ingredients in clinically tested formulas. We believe that when you take charge of your health and your hair growth, you also grow in other ways: in confidence, inner strength, and in feeling more empowered to help others around you grow too. Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
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