Sr Associate - Consumer Digital Ecosystem

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. 

Position Title: Consumer Digital Ecosystem Senior Associate

Job Level: P2                                                                                                Location: Mexico            

Supervisor: Joseba Barriola Potts

Consumer Digital Ecosystem is a core commercial role within the Eli Lilly Mexico Affiliate, built to translate multi-sourced data (B2B, Consumer, Marketing, and more) into prioritized commercial decisions that drive resource allocation, field execution, and consumer strategies. The position owns the full data consumption-analysis-transformation cycle and works with internal partners (brand teams, commercial teams, global teams, subject matter experts) as well as external partners (technology vendors, digital agencies, telehealth providers, e-commerce platforms) to build and scale consumer-facing digital capabilities that directly unlock new revenue channels and strengthen direct-to-patient relationships.

The Senior Associate needs deep understanding of digital ecosystems, commercial data, and consumer behavior to couple data-driven insights with business strategy and execute high-impact digital initiatives. The Senior Associate demonstrates an innate drive to innovate, a bias for action, and the ability to create seamless consumer experiences that optimize sell-through and build lasting patient relationships.

The Position

We are seeking a data-savvy, digitally-fluent, and strategically-minded individual to join our team as a Consumer Digital Ecosystem Senior Associate. In this role, you will own everything related to the digital ecosystem that directly impacts the consumer and the business — from e-commerce and telehealth to direct-to-consumer selling models and consumer digital journeys. You will be the single dedicated resource accountable for translating data into commercial decisions that optimize digital revenue channels, enhance patient relationships, and drive sell-through across an optimized digital experience.

As a Consumer Digital Ecosystem Senior Associate, your main responsibilities will be to:

• Implement a comprehensive E-Commerce strategy: design, launch, and continuously optimize Lilly’s e-commerce capabilities to drive product accessibility, sell-through, and revenue growth through digital retail channels.
• Launch a telehealth solution embedded in Lilly.com: lead end-to-end implementation of a telehealth capability integrated within Lilly’s digital ecosystem to extend the reach of care, facilitate patient-physician connections, and enhance the direct-to-patient value proposition.
• Build and own a clear Consumer Digital Journey: map, design, and continuously improve the end-to-end digital experience for consumers, ensuring seamless interactions across all digital touchpoints from awareness to purchase and adherence.
• Own the data consumption-analysis-transformation cycle: integrate and synthesize multi-sourced data (B2B, consumer, marketing, etc.) to generate actionable commercial insights, prioritize resource allocation, and inform field and consumer strategies.
• Drive commercial decision-making through digital performance analytics: monitor key digital and commercial metrics (e-commerce conversion, telehealth adoption, digital journey KPIs) and adjust strategies to maximize business impact.
• Lead cross-functional collaboration: partner with brand teams, commercial operations, IT, regulatory, medical affairs, and external vendors to align the digital ecosystem strategy with broader business and compliance priorities.
• Manage and scale external digital partnerships: identify and cultivate relationships with technology partners, digital health start-ups, e-commerce platforms, and telehealth providers to continuously enhance Lilly’s digital consumer ecosystem.
• Support brand teams in integrating digital ecosystem capabilities into their brand strategies, including identification of digital consumer segments, definition of digital-specific Critical Success Factors, and design of brand-level digital journeys.
• Stay ahead of digital trends and innovation: continuously scan the competitive and technology landscape to identify emerging digital capabilities, tools, and models that can be adopted to maintain Lilly’s leadership in consumer-facing digital excellence.

About You
Qualifications:
 

• At least 3 years of relevant experience in digital marketing, commercial strategy, or digital ecosystem management, with a proven track record of driving business results through digital channels.
• Hands-on experience managing e-commerce platforms, telehealth solutions, or direct-to-consumer digital channels, including ownership of key digital performance metrics (conversion rates, digital funnel KPIs).
• Demonstrated ability to synthesize multi-source data (B2B, consumer, commercial, marketing) into actionable insights and prioritized business decisions, with experience in data analytics tools and dashboarding.
• Experience leading multi-layered projects in cross-functional and cross-national environments, including collaboration with IT, medical affairs, regulatory, and external technology vendors.
• Strong commercial acumen and understanding of how digital channels (e-commerce, telehealth, direct-to-patient) translate into revenue impact and resource allocation decisions.
• Strong English skills to collaborate effectively with global counterparts and multinational stakeholders. Spanish proficiency required.
• Deep understanding of the digital and multi-channel marketing landscape, including SFE models, CRM tools, marketing automation platforms, and consumer journey analytics. Experience with digital media execution and paid digital strategies.
• Solid project management skills with the ability to prioritize competing demands, manage vendors and external partners, and deliver results in a fast-paced, ambiguous environment.

Location: Mexico

Additional Information:

• Some travel is possible, up to 5-15%

Note: When applying internally for a position your current supervisor receives notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.