- Strategy & Measurement:
- Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness.
- Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns.
- Identify and track key performance indicators (KPIs) and metrics to track marketing performance, such as customer acquisition, conversion rates, return on investment (ROI), cost per acquisition (CPA), and customer lifetime value (CLV).
- Oversee third-party agency in the MMM process in partnership with KFC’s media team
- First Party Customer Data:
- Lead strategic first party data growth and enrichment programs that expand and extend KFC’s owned data capabilities that maximize our ability to derive insights.
- Provide insights and analyses related to longitudinal customer behavior to inform our brand and product strategies.
- Reporting & Insights:
- Generate regular reports and present findings to marketing teams, marketing leadership & IAT – with ownership of IAT Measurement Meetings
- Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization.
- Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization.
Collaborate with cross-functional teams, including marketing, analytics, finance, and operations, to ensure alignment and integration of marketing effectiveness initiatives with overall business goals.
Working Relationships
- Other KFC Marketing Teams (Calendar, Digital, Media, Advertising)
- Agency partners (including Spark, MullenLowe, BASIC, & Edelman)
- Third parties (e.g., Media Auditing companies, MMM partner, etc.)
- KFC Global Team & Cross-Brand teams at Pizza Hut & Taco Bell
- Franchisee Leadership including the NCAC & NMS
- Education/Certifications – Bachelor’s Degree preferred but not required.
- Experience
- 8 years of relevant business experience or equivalent experience
- Familiarity with MMM programs, marketing attribution, and performance data a plus.
- Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
- Demonstrated track record of strong project management skills, including ability to complete projects within tight timelines and manage multiple priorities with urgency
- Demonstrated communication skills including abilities to influence and inspire others of all levels of the organization and franchise system.
Skills Required
- 8 years of relevant business experience or equivalent experience
- Familiarity with MMM programs and marketing attribution
Yum! Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Yum! Brands and has not been reviewed or approved by Yum! Brands.
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Leave & Time Off Breadth — Corporate roles include four weeks of vacation, year‑round half‑day Fridays, company holidays, dedicated “Live Well” days, and paid volunteer days. These policies contribute meaningfully to overall compensation value for corporate employees.
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Wellbeing & Lifestyle Benefits — Offerings include free access to mental‑health counselors, onsite/virtual wellness tools, onsite gyms in select offices, and wellbeing discounts. Smoking‑cessation and weight‑management programs further bolster lifestyle support.
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Parental & Family Support — Benefits span family‑planning coverage such as adoption, fertility, and baby‑bonding leave. Corporate materials also note enhanced parental leave for U.S. corporate employees.
Yum! Brands Insights
What We Do
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.
