Job Description:
The Senior Art Director will partner closely with the Creative Director to shape and evolve the creative vision for the Hollister brand across e-commerce and digital marketing channels. This leader will drive compelling, customer-centric visual storytelling that strengthens brand relevance, inspires our audience, and delivers against business objectives.
This role is responsible for leading the creative development and execution of e-commerce content, setting a clear visual point of view, and guiding cross-functional teams through concepting, production, and delivery. The ideal candidate combines strong creative instincts with operational excellence, thrives in a fast-paced environment, and is passionate about fashion, culture, and the Hollister customer.
This position is located at our Global Home Office in Columbus, Ohio.
What Will You Be Doing?- Partner with the Creative Director to define and execute the seasonal visual direction for Hollister's e-commerce and digital content.
- Lead art direction across all e-commerce photography, ensuring a consistent, elevated brand aesthetic that connects with our customer and drives engagement.
- Develop and present creative concepts, seasonal style guides, and visual storytelling frameworks that support brand and business goals.
- Art direct on-set productions, including casting, styling partnership, lighting, set design, image selection, and post-production direction.
- Lead the concept development, creative execution, and final image selection for elevated Trend Drop storytelling and supporting third-party content, ensuring all assets reflect Hollister's brand vision and creative standards.
- Oversee daily e-commerce imagery and content execution, maintaining the highest standards of quality, consistency, and accuracy.
- Collaborate with Marketing, Production, Design, and Strategy to deliver integrated customer experiences across channels.
- Identify emerging trends in fashion, media, culture, and content creation, translating insights into innovative creative solutions.
- Mentor and elevate a team of creatives by providing clear direction, feedback, and developmental support.
- Champion creative excellence while balancing speed, efficiency, and business priorities.
- Drive continuous evolution of Hollister's visual identity, ensuring the brand remains relevant, distinctive, and culturally connected.
- Contribute to building a best-in-class creative organization that supports a content-led, customer-first marketing strategy.
- Bachelor's degree or similar work experience.
- 8+ years of art direction experience within fashion, retail, consumer brands, or related creative environments.
- Proven experience leading large-scale photography productions and e-commerce content creation.
- Strong portfolio demonstrating exceptional art direction, visual storytelling, and brand-building capabilities.
- Deep understanding of photography, composition, styling, color, retouching, and creative production processes.
- Experience partnering with and influencing cross-functional teams and senior leadership.
- Strong organizational, presentation, and communication skills.
- Passion for trend, youth culture, fashion, and consumer behavior.
- Experience mentoring creative talent and fostering a collaborative, high-performing team environment.
- Ability to balance strategic thinking with hands-on execution in a fast-moving, deadline-driven setting.
Benefits & Perks
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Company Description
Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.
Learn more about A&F Co. by visiting our corporate website here.
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.
Skills Required
- Bachelor’s degree or equivalent work experience
- 8+ years of art direction experience in fashion, retail, consumer brands, or related creative environments
- Experience leading large-scale photography productions and e-commerce content creation
- Strong portfolio demonstrating art direction, visual storytelling, and brand-building capabilities
- Deep understanding of photography, composition, styling, color, retouching, and creative production processes
- Experience partnering with and influencing cross-functional teams and senior leadership
- Strong organizational, presentation, and communication skills
- Passion for trends, youth culture, fashion, and consumer behavior
- Experience mentoring creative talent and fostering collaborative, high-performing teams
- Ability to balance strategic thinking with hands-on execution in a fast-moving, deadline-driven environment
What We Do
Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic Abercrombie & Fitch brand was born in 1892 and aims to make every day feel as exceptional as the start of a long weekend. abercrombie kids sees the world through kids’ eyes, where play is life and every day is an opportunity to be anything and better anything. The Hollister brand believes in liberating the spirit of an endless summer inside everyone and making teens feel celebrated and comfortable in their own skin. Gilly Hicks, offering intimates, loungewear and sleepwear, is designed to invite everyone to embrace who they are underneath it all. Social Tourist, the creative vision of Hollister and social media personalities, Dixie and Charli D’Amelio, offers trend forward apparel that allows teens to experiment with their style, while exploring the duality of who they are both on social media and in real life. The brands share a commitment to offering products of enduring quality and exceptional comfort that allow consumers around the world to express their own individuality and style. Abercrombie & Fitch Co. operates approximately 730 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com, www.abercrombiekids.com, www.hollisterco.com, www.gillyhicks.com and www.socialtourist.com. Working at A&F Co. We strive to create inclusive, welcoming, omni-channel experiences for our global customers. Every day, our associates show up and empower one another to stay curious and push boundaries. We hold our work and our ideas to the highest caliber, and ourselves to the highest character. We coach, mentor, care, and bring our best selves every day, because we are in this together. Whether you lead yourself, a team, or the company, everyone has a voice at A&F Co.
