Sr Analyst, CRM Marketing Data & Insights

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!

Scotts Miracle-Gro is seeking a highly motivated and data-obsessed Sr. Analyst, CRM Data & Analytics to join our team. This pivotal role is responsible for ensuring the quality, integrity, and actionable use of our core consumer data. The ideal candidate will be a technical expert who can bridge the gap between complex multi-channel data and clear, measurable business insights. This role will be the authority on data unification, manipulation, and analysis, fueling our strategy for personalization, engagement and loyalty.

Key Responsibilities:

Data Management & Integrity

• Serve as the subject matter expert across all consumer data, investigating patterns, anomalies, and opportunities within complex datasets.

• Lead efforts for data unification across multiple sources (e.g., account holders, purchasers, Email and SMS opt-ins, app users) to create a single, accurate view of the customer.

• Manage database quality, hygiene, and integrity, implementing and maintaining best practices for tagging and data governance.

• Act as the analytical lead for the CDP, overseeing data ingestion, identity resolution, and audience syndication, while actively monitoring data flow quality and identifying opportunities to leverage CDP features for advanced segmentation and personalization.

• Support data preparation and validation for marketing campaigns and CRM initiatives.

Analysis, Reporting & Strategy

• Own multi-channel reporting & data analysis (across Email, SMS, App Push, etc.).

• Develop and implement the overall Segmentation & Personalization Strategy, translating business goals into targeted audience segments and cohorts.

• Design, build, and continually refine Audience Segmentation models, enabling precise personalization strategies.

• Conduct Rigorous Reporting & Data Analysis (quantitative and qualitative) on database growth/attrition, engagement & user behavior, campaign performance, subscription conversion and retention, and mobile app usage.

• Develop and maintain recurring & ad hoc reports that track various KPIs and provide actionable insights to stakeholders.

• Partner with the Analytics team to drive the evolution and enhancement of reporting dashboards (Adobe, Tableau, Data Bricks), ensuring data is accessible, transparent, and actionable.

• Utilize AI tools to evolve reporting capability, and to develop reporting templates and presentations.

Optimization & Insights

• Perform statistical analysis and provide insights for A/B testing, advising on experiment design and interpreting results to optimize marketing efficiency.
• Analyze performance and efficacy of the 1P database, identifying trends and opportunities to maximize engagement and customer lifetime value.
• Collaborate closely with internal Analytics and IT teams to design and optimize data structures, implement new tools (e.g., CDP), and ensure efficient, high-quality data flows that meet strategic analytical and reporting needs.
• Partner closely with the Consumer Insights team to develop a more comprehensive view of our digital consumer, identifying gaps and opportunities for further insights (surveys, consumer panels, etc).
• Incorporate clean rooms (AMZ, HD, Walmart) into ongoing testing strategies and insights gathering.
• Evaluate and integrate emerging tools and technology to advance our data and personalization capabilities.

Required Skills & Qualifications:

• 3+ years of experience in a highly analytical role focused on CRM, customer data, marketing analytics, or business intelligence.

• Proficiency in SQL for complex querying, data extraction, manipulation, and analysis.

• Proven, in-depth experience with Customer Data Platforms (CDPs) and major CRM/Marketing Automation platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Braze).

• Strong proficiency with data visualization and dashboard tools (e.g., Tableau, Power BI, Looker).

• Demonstrated experience in developing and implementing customer segmentation and personalization strategies.

• Deep practical experience analyzing and unifying complex, multi-channel consumer behavior data.

• Experience analyzing consumer loyalty, retention, lifetime value metrics.

• Solid grasp of statistical methods as applied to A/B testing and experiment design.

• Familiarity with Data Lake and Data Bricks preferred.

• Excellent communication and presentation skills, with the ability to translate complex data findings into clear, actionable business recommendations for non-technical audiences.

• A highly analytical mindset and passion for data and analysis. 

• Excellent project management and cross-functional collaboration skills.

The starting budgeted pay range for this role will generally fall between $99,700.00 - $117,300.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.

Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…

• Our Live Total Health program provides you with options to align to your personal needs.  Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more

• We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future.  Career growth at our company is not always a ladder.  It’s much more like a rock climbing adventure.  Grow through exploration and experiences rather than a predictable linear path.

• We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.

• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.

• Join a company with a strong belief in giving back to the communities where we live and work.  We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team. 

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.