The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of multiple consumer-facing brands: Aspen Dental, Motto Clear Aligners, and ClearChoice Dental Implant Centers which together are “TAG Dental”, as well as WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
About the Role
The Aspen Group (TAG) is one of the largest healthcare services platforms in the country, with 5 core brands bringing access to care to consumers across the country: Aspen Dental, ClearChoice, Chapter Aesthetic Studio, Lovet Pet Health Care, and WellNow. This analytics role sits within TAG's Performance and Growth organization and is fully dedicated to Aspen Dental, supporting performance-growth across our markets. This person will analyze performance across paid media, CRM marketing, organic demand, conversion funnels, and service line performance, translating data into actionable insights that inform marketing, operational, and strategic decisions.
Responsibilities:
- Identify drivers of traffic, leads, appointments, and conversion across the funnel, drilling into performance by office and service line
- Evaluate incrementality, distinguishing baseline performance from marketing-driven impact
- Synthesize multiple data sources into a cohesive performance view
- Partner with channel owners and marketing teams to assess new opportunities, analyze results from prior efforts and experiments, and recommend where to scale, optimize, or discontinue specific tactics
- Partner with Marketing teams to optimize spend by channel and markets
- Build frameworks to understand ROAS and diminishing returns, and use them to recommend optimal allocation across channels and tactics
- Support forecasting across traffic, leads, appointments, visits, and revenue
- Ensure analytics are embedded in day-to-day decision making
- Partner cross-functionally with Media, CRM, Marketing Strategy, Online, Call Center, Finance and Technology teams
Qualifications
- 3-5+ years in marketing analytics, growth analytics, customer analytics, or business analytics
- Experienced with recurring performance reporting, with the ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions
- Strong ability to move from data to insights to recommendations
- Experience with test design and measurement
- Strong paid media fluency preferred
- Familiarity with incrementality, attribution, forecasting, and media mix concepts
- Strong technical skills and ability to manipulate data and reporting with Excel, SQL (BigQuery preferred), and Tableau
- Experience in multi-location retail, services, or healthcare-adjacent businesses is a plus
- Highly collaborative – thrives in cross-functional environments
- Excellent communicator – simplifies complex ideas clearly
- Analytical curiosity
- Curiosity about applying AI to analytics, insights, and forecasting
- Action-oriented – focused on driving decisions
- Bachelor's degree in Analytics, Statistics, Economics, Finance, or other quantitative field; Master's degree a plus
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Salary: 100-110k, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Skills Required
- 3-5+ years of experience in marketing analytics, growth analytics, customer analytics, or business analytics
- Experience with recurring performance reporting and analyzing multi-channel marketing performance
- Ability to identify trends, diagnose drivers, connect results to business outcomes, and recommend actions
- Strong ability to translate data into insights and recommendations
- Experience with test design and measurement
- Strong paid media fluency
- Familiarity with incrementality, attribution, forecasting, and media mix concepts
- Strong technical skills using Excel, SQL, and Tableau
- Experience with BigQuery
- Experience in multi-location retail, services, or healthcare-adjacent businesses
- Bachelor's degree in Analytics, Statistics, Economics, Finance, or another quantitative field
- Master's degree
TAG - The Aspen Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TAG - The Aspen Group and has not been reviewed or approved by TAG - The Aspen Group.
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Healthcare Strength — Multiple medical plan choices with defined costs, HSA support, and accessible plan documents indicate a robust health offering. Distinctive features like GLP‑1 coverage on the HSA plan and clear SBCs add clarity for election decisions.
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Retirement Support — A clearly outlined 401(k) program features an immediately vested employer match with explicit eligibility timing. Consistent references to the plan and enrollment resources across brand sites underscore ease of access.
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Affordable Benefits — Dental-care discounts through the Aspen Dental network—free preventive services and reduced rates for procedures—help lower out‑of‑pocket costs. Additional perks like brand discounts and pet insurance can further stretch total value for some roles.
TAG - The Aspen Group Insights
What We Do
When we helped launch Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we support more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning. We came together to launch TAG – The Aspen Group, officially expanding beyond dental and embracing a new vision. By bringing together Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family of brands, we set out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. With that mission in mind, TAG now supports over 5,300 clinicians across more than 1,400 locations. While our vision is now broader, how we achieve it remains the same. The best care starts with the provider - and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams, and the rest will follow. United as one group, we’re not just breaking down barriers; today, we’re breaking through. We’re challenging the status quo. Together, we can prove healthcare can be better for both providers and patients. Together, we can bring better healthcare to more people.
Why Work With Us
TAG - The Aspen Group employs and/or supports over 25,000 healthcare professionals and team members at more than 1,400 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Every day we wake up to empower providers to do what they do best: focus on the patient.
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